亚太无麸质早餐谷物市场 - 行业趋势和 2029 年预测

市场分析和规模

无麸质早餐谷物经过高度加工，添加了许多成分以降低罹患冠心病、癌症、糖尿病和憩室病等疾病的风险。早餐谷物可能会被膨化、压片、切碎，或涂上巧克力或糖霜，然后烘干，最后制成球形、星形、环形或矩形等形状。

消费者对即食早餐谷物的需求不断增长，以及健康意识的增强，预计将推动亚太地区无麸质早餐谷物市场的需求。Data Bridge Market Research 分析称，到 2029 年，无麸质早餐谷物市场价值预计将达到 203,347.85 万美元，预测期内的复合年增长率为 6.7%。由于人们对健康生活方式的认识不断提高，对无麸质早餐谷物的需求不断增加，“成人”成为各自市场中最突出的消费者类别。Data Bridge Market Research 团队策划的市场报告包括深入的专家分析、进出口分析、定价分析、生产消费分析和气候链情景。

Market Definition

Gluten-free breakfast cereal is made from processed grains and often fortified with vitamins and minerals, which is commonly eaten with milk, yogurt, fruit, or nuts. Gluten-free breakfast cereals are processed grains for human consumption and are usually packaged for sale as ready-to-eat (RTE) or hot cereals (HC) and must be cooked before consumption. The cereals are manufactured by continuous cooking, molding, and drying operations, after which flavors, sweeteners, vitamins, mineral fortifications, and particulate additive options are added before packaging. A cereal that has been derived from a gluten-containing grain can be labeled as “gluten-free” if it has been processed to remove gluten and consumption of that cereal results in the presence of less than 20 ppm of gluten in the food.

Regulatory Framework

Food and Drug Administration (FDA): The rule specifies, among other criteria, that any foods that carry the label “gluten-free,” “no gluten,” “free of gluten,” or “without gluten” must contain less than 20 parts per thousand (ppm) of gluten. This level is the lowest that can be reliably detected in foods using scientifically validated analytical methods. Other countries and international bodies use these same criteria, as most people with celiac disease can tolerate foods with very small amounts of gluten.

The Market Dynamics of the Gluten-Free Breakfast Cereals Market Include:

Drivers/Opportunities in the Gluten-Free Breakfast Cereals Market

• Increasing demand for ready-to-eat breakfast cereals

Ready-to-eat (RTE) foods include pre-washed, cooked, mostly packaged, ready-to-eat foods without prior preparation or cooking. Western culture strongly influences consumers for ready-to-eat breakfast cereals due to tight schedules, and everything is quick and easy with these ready-to-eat cereals. People are currently looking for faster, easier-to-prepare, and healthier options than other foods and quick snacks that are available in the market.

• Shifting consumer preference toward gluten-free, organic, and whole grain-based cereals

Increased awareness among end-users towards personal health and environmental concerns have increased the inclination of consumers toward the use of gluten-free organic products. In the current scenario, consumers mostly prefer organic food due to attributes such as nutrition value, taste, freshness, and appearance of organic food matters, which has eventually created opportunities for gluten-free organic-based products.

• Emerging number of food brands in the market

The impact of food fashion in the development of new brands cannot be denied. The latest food trends such as veganism, gluten-free, and anti-sugar are affecting almost every company in the food industry. Increasing health awareness and the quest for solutions to the obesity problem that led the industry's big hitters to revolutionize their products in response to the new brands emerging in the food industry.

• Increasing health awareness among consumers

Consumers are becoming more active, engaged in health care, using various digital tools to track their health, and using this data to make health decisions. Progressive health and wellness consumers are looking for alternatives to fear-based information, a phenomenon that has driven the view of wellness for decades. Consumer nutrition awareness encourages informed decisions regarding the purchase and consumption of cereals, grains, and many other healthy food items.

Restraints/Challenges faced by the Gluten-Free Breakfast Cereals Market

• Availability of alternative breakfast options

The healthiest breakfast choices include a combination of protein, fiber, healthy fats, and a modest amount of unrefined carbohydrates to provide rapid energy. The alternatives to cereals include mini frittatas, muffins, bread, and many others, often filled with all sorts of vitamins and minerals and rich in vegetables. Therefore, the alternative breakfast items are overall much healthier for both the short and long run.

• Huge commercialization of counterfeit products

The rise of digital channels that drive the buying and selling of consumer goods has led to a rapid increase in counterfeit trade worldwide. Some food brands are trying to stop selling counterfeit versions of their products. Counterfeit products are indeed similar to low-quality products. This may not seem like a serious threat, but the truth is that poor-quality items can have dire consequences in reality.

COVID-19 had a Minimal Impact on Gluten-Free Breakfast Cereals Market

COVID-19 impacted various manufacturing and service providing industries in the year 2020-2021 as it led to the closure of workplaces, disruption of supply chains, and restrictions on transportation. Though, the imbalance between demand and supply and its impact on pricing is considered short-term and is expected to recover as this pandemic comes to an end. Due to outbreak of covid19 throughout the globe, the demand for gluten-free breakfast cereals was decreased. Thus, food industries suffered a lot during covid19 outbreak, the gluten-free breakfast cereals industry will hopefully grow with the removed restrictions in varied countries.

Recent Developments

• In May 2022, General Mills Inc. agreed to acquire TNT Crust, a manufacturer of high-quality frozen pizza crusts for regional and national pizza chains, foodservice distributors, and retail outlets. This acquisition will help the company expand its operations in the market.
• In 2020, Kelloggs Co. was awarded America’s Most Trusted Brands (Morning Consult). This has enhanced company’s image in the Asia-Pacific market.

Asia-Pacific Gluten-Free Breakfast Cereals Market Scope

The gluten-free breakfast cereals market is segmented on the basis of type, breakfast cereal product type, breakfast cereal sources, flavour, sugar content, product category, organic category, nature, packaging size, packaging type, consumer category, distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Ready To Eat Cereal
• Hot Cereal

On the basis of type, the gluten-free breakfast cereals market is segmented into hot cereal and ready to eat cereal.

Breakfast Cereal Product Type

• Porridge
• Flakes
• Loops
• Crunchies
• Crispies
• Muesli
• Others

On the basis of breakfast cereal product type, the gluten-free breakfast cereals market is segmented into porridge, flakes, loops, crunchies, crispies, muesli and others.

Breakfast Cereal Source

• Corn
• Wheat
• Bran
• Multi-Grain
• Millet
• Rice
• Buckwheat
• Granola
• Others

On the basis of breakfast cereal source, the gluten-free breakfast cereals market is segmented into corn, rice, wheat, buckwheat, granola, bran, millet, multi-grains, and others.

 Flavour

• Plain
• Flavoured

On the basis of flavour, the gluten-free breakfast cereals market is segmented into plain and flavoured.

Sugar Content

• With Added Sugar
• Without Added Sugar

On the basis of sugar content, the gluten-free breakfast cereals market is segmented into with added sugar, without added sugar. 

Product Category

• Plain
• With Nuts
• With Fruits
• Both Nuts and Fruits

On the basis of product category, the gluten-free breakfast cereals market is segmented into plain, with nuts, with fruits, both nuts and fruits.

Organic Category

• Organic
• Conventional

根据有机类别，无麸质早餐谷物市场分为有机和传统。

自然

• 转基因
• 非转基因

根据性质，无麸质早餐谷物市场分为转基因和非转基因。

包装类型

• 塑料包装/塑料袋
• 纸板纸盒
• 塑料罐
• 其他的

根据包装类型，无麸质早餐谷物市场分为塑料包装/袋、纸板盒、塑料罐和其他。

包装尺寸

• 少于 5 盎司
• 5 – 7 盎司
• 8 - 10 盎司
• 11 – 13 盎司
• 超过 13 盎司

根据包装尺寸，无麸质早餐谷物市场分为小于 5 盎司、5-7 盎司、8-10 盎司、11-13 盎司和大于 13 盎司。

消费者类别

• 成年人
• 孩子们

根据消费者类别，无麸质早餐谷物市场分为成人和儿童。

分销渠道

• 实体店零售
• 网上零售

根据分销渠道，无麸质早餐谷物市场分为商店零售和在线零售。

无麸质早餐谷物市场区域分析/见解

对无麸质早餐谷物市场进行分析，并按国家、类型、早餐谷物产品类型、早餐谷物来源、风味、含糖量、产品类别、有机类别、性质、包装尺寸、包装类型、消费者类别、分销渠道提供市场规模洞察和趋势。

无麸质早餐谷物市场报告涉及的国家包括中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、香港、新西兰、台湾和亚太地区 (APAC) 其他地区。

由于市场上食品品牌数量不断增加，中国在无麸质早餐谷物市场占据主导地位。紧随中国之后的是印度，预计在 2022 年至 2029 年的预测期内，由于该地区几乎每个年龄段的消费者对无麸质早餐谷物的需求不断增长，印度将出现显着增长。紧随印度之后的是日本，由于人们对健康生活方式的认识不断提高，预计印度将出现显着增长。

报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了亚太品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。   

竞争格局和无麸质早餐谷物市场份额分析

无麸质早餐谷物市场竞争格局提供了按竞争对手划分的详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、亚太地区业务、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对无麸质早餐谷物市场的关注有关。

亚太无麸质早餐谷物市场的一些主要市场参与者包括通用磨坊公司、家乐氏公司、雀巢、桂格燕麦公司（百事可乐的子公司）等。

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