Asia Pacific Energy Drinks Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2024 –2030 |
 Market Size (Base Year) |
USD 10.63 Billion |
 Market Size (Forecast Year) |
USD 19.10 Billion |
 CAGR |
% |
| Major Markets Players |
|
>亚太能量饮料市场，按产品类型（非酒精和酒精）、类型（无机和有机）、用途（运动前、恢复和运动期间）、消费时间（上午 11 点之前、晚上 9 点之后、上午 11 点至下午 2 点、下午 2 点至 5 点和下午 5 点至 9 点）、成分（牛磺酸、咖啡因、瓜拉那、维生素 B、L-肉碱、抗氧化剂等）、分销渠道（商店零售商和非商店零售）划分 - 行业趋势和预测到 2031 年。
亚太能量饮料市场分析及规模
在充满活力的能量饮料市场中，配方和包装的不断进步推动了消费者的兴趣和忠诚度。增强的口味、添加的营养成分和创新的营销策略使生产商和消费者都受益。随着品牌努力追求差异化和功能性，消费者可以享受到针对其特定需求的多种选择，从而促进行业的持续增长和发展。
2023 年亚太能量饮料市场规模价值 106.3 亿美元，预计到 2031 年将达到 191 亿美元，2024 年至 2031 年预测期内的复合年增长率为 7.60%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的见解外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理位置表示的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的赤字分析。
报告范围和市场细分
|
报告指标 |
细节 |
|
预测期 |
2024 至 2031 年 |
|
基准年 |
2023 |
|
历史岁月 |
2022 (可定制为 2016-2021) |
|
定量单位 |
收入（单位：十亿美元）、销量（单位：台）、定价（美元） |
|
涵盖的领域 |
产品类型（非酒精和酒精）、类型（无机和有机）、用途（运动前、恢复和运动期间）、食用时间（上午 11 点前、晚上 9 点后、上午 11 点至下午 2 点、下午 2 点至 5 点和下午 5 点至 9 点）、成分（牛磺酸、咖啡因、瓜拉那、维生素 B、L-肉碱、抗氧化剂等）、分销渠道（商店零售商和非商店零售） |
|
覆盖国家 |
日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 其他地区 |
|
涵盖的市场参与者 |
红牛 (奥地利)、Monster Energy Company (美国)、Rockstar Energy Drink (美国)、可口可乐 HBC. (美国)、百事可乐公司 (美国)、三得利控股有限公司 (日本)、大塚制药 (日本)、Vital Pharmaceuticals, Inc. (美国)、Fraser and Neave, Limited. (新加坡)、Osotspa Co., Ltd. (泰国)、上好佳集团 (泰国)、养乐多本社 (日本)、虎牌食品有限公司 (南非)、THP GROUP. (越南) |
|
市场机会 |
|
市场定义
Energy drinks are beverages formulated to provide a quick boost in physical and mental alertness through the inclusion of stimulants such as caffeine, guarana, and taurine. They often contain high levels of sugar and other additives. Marketed as aids for increased energy, focus, and performance, they are popular among students, athletes, and individuals seeking a rapid energy boost.
Asia-Pacific Energy Drinks Market Dynamics
Drivers
- Changing Lifestyle and Urbanization
Rapid urbanization and evolving lifestyles in the Asia-Pacific region drive the demand for convenient energy drinks. With people leading busier lives, there is a growing need for quick energy sources. Energy drinks perfectly fit this requirement, offering a swift solution to combat fatigue and boost alertness amidst hectic schedules. For instance, in cities such as Tokyo and Seoul, where fast-paced lifestyles are the norm, energy drinks are increasingly popular among professionals and students.
- Increasing Marketing and Branding Strategies
Aggressive marketing campaigns, celebrity endorsements, and sponsorships of sports events or music festivals help energy drink brands to create strong brand identities and appeal to their target demographics. For instance, Red Bull's partnerships with extreme sports events such as the Red Bull Rampage or its association with athletes such as professional skateboarder Ryan Sheckler have solidified its image as a beverage for adventurous, high-energy lifestyles, captivating thrill-seekers worldwide.
Opportunities
- Innovation and Product Diversification
In the dynamic energy drinks market, innovation and diversification are key strategies for manufacturers to stay competitive. Introducing novel flavors such as exotic fruits or unique blends, experimenting with natural ingredients or botanical extracts for enhanced functionality, and offering innovative packaging options such as resealable pouches or eco-friendly materials are ways to captivate consumers. For instance, a company might launch a limited-edition energy drink infused with adaptogens for stress relief, targeting health-conscious consumers seeking holistic energy solutions.
- Increasing Awareness of Performance Enhancement
Athletes, fitness buffs, and professionals in high-performance fields increasingly rely on energy drinks for a competitive edge. Whether it's powering through intense workouts, staying focused during competitions, or maintaining productivity during demanding work hours, these beverages offer a convenient solution. With formulations designed to enhance both physical stamina and mental alertness, they've become essential aids for individuals striving for peak performance in their respective domains.
Restraints/Challenges
- Stringent Regulation
Energy drink makers encounter regulatory hurdles due to stricter labeling and regulations across Asia-Pacific nations. Adapting to these dynamic and varied regulations is intricate, potentially demanding alterations to product compositions and marketing approaches.
- Growing Health Concerns
Growing awareness of health risks linked to excessive energy drink consumption, such as caffeine overdose and heart palpitations, can dampen consumer demand. Concerns about elevated blood pressure and other adverse effects contribute to this trend. As consumers prioritize well-being, they may opt for alternatives perceived as safer. This shift poses a challenge to the energy drink market, prompting companies to address health-related apprehensions through product innovation and marketing strategies.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Development
- In 2023, Monster Beverage acquired Bang Energy, bolstering its presence in the Asia-Pacific energy drink market via Bang's Phoenix facility. This move targets the region's expanding consumer base
- In 2023, Chris Bumstead launched Bum Energy, featuring reduced caffeine and unique ingredients, providing consumers with a distinctive choice in the energy drink sector
- In 2021, Rosemont-based startup GoodSport and Energy Drinks announced plans to nationally introduce GoodSport, a 97% dairy sports beverage, available on Amazon and Goodsport
- In 2020, The Coca-Cola Company expanded its portfolio with Powerade Power Water and Powerade Ultra, tailored to the endurance exercise trend with 50% more electrolytes and creatine, sugar-free, and available in three flavors per line
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
除了标准报告外，我们还提供从预测的运输延迟、按区域划分的分销商映射、商品分析、生产分析、价格映射趋势、采购、类别绩效分析、供应链风险管理解决方案、高级基准测试等角度对采购层面的深入分析，以及其他采购和战略支持服务。
经济放缓对产品定价和供应的预期影响
当经济活动放缓时，行业开始受到影响。DBMR 提供的市场洞察报告和情报服务考虑了经济衰退对产品定价和可获得性的预测影响。借助这些，我们的客户通常可以领先竞争对手一步，预测他们的销售额和收入，并估算他们的盈亏支出。
亚太能量饮料市场范围
市场根据产品类型、类型、应用、成分和分销渠道进行细分。这些细分市场之间的增长将帮助您分析行业中增长缓慢的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。
产品类型
- 非酒精性
- 酒精
类型
- 无机
- 有机的
应用
- 运动前
- 恢复
- 运动期间
消费时间
- 上午11点之前
- 晚上 9 点后，上午 11 点至下午 2 点
- 下午 2-5 点
- 下午 5-9 点
原料
- 牛磺酸
- 咖啡因
- 瓜拉那
- 维生素B
- 左旋肉碱
- 抗氧化剂
- 其他的
分销渠道
- 商店零售商
- 无店铺零售
亚太能量饮料市场区域分析/见解
对市场进行分析，并按上述国家、产品类型、类型、应用、成分和分销渠道提供市场规模洞察和趋势。
市场报告涵盖的国家包括亚太地区 (APAC) 的日本、中国、印度、韩国、新西兰、越南、澳大利亚、新加坡、马来西亚、泰国、印度尼西亚、菲律宾和亚太地区 (APAC) 其他地区。
受健康意识增强、城市化和年轻人口对能量饮料的青睐等因素的推动，印度的能量饮料市场预计将出现大幅增长。这一趋势反映了消费者对方便、便携的饮料的偏好，这些饮料可以在忙碌的生活方式中快速补充活力。
受其庞大的消费群体、快速的城市化和不断增长的可支配收入的推动，中国有望在能量饮料市场占据主导地位。这些因素共同推动了消费增长，引发了巨大的市场增长，并使中国成为全球能量饮料行业的关键参与者。
报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及由于来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
竞争格局和亚太能量饮料市场份额分析
市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对市场的关注有关。
市场上的一些主要参与者包括：
- 红牛（奥地利）
- 怪物能源公司 (美国)
- Rockstar 能量饮料（美国）
- 可口可乐 HBC。（美国）
- 百事可乐公司（美国）
- 三得利控股有限公司（日本）
- 大塚制药（日本）
- Vital Pharmaceuticals, Inc.（美国）
- 星狮地产有限公司 (新加坡)
- Osotspa 有限公司 (泰国)
- 上好佳集团 (泰国)
- 养乐多本社株式会社（日本）
- 老虎食品有限公司 (南非)
- THP 集团（越南）
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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