Asia Pacific Digital Out Of Home Ooh Advertising Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2023 –2030 |
 Market Size (Base Year) |
USD 2,488.92 Million |
 Market Size (Forecast Year) |
USD 6,951.76 Million |
 CAGR |
% |
| Major Markets Players |
>亚太数字户外 (OOH) 广告市场，按位置（室外和室内）、产品（数字广告牌、数字屏幕、数字标牌等）、应用（交通、公共场所、街道家具等）、最终用户（零售、食品和饮料、医疗保健、银行、金融服务和保险 (BFSI)、公共部门、政府、汽车、教育等）划分 - 行业趋势和预测到 2030 年。
。
亚太数字户外广告 (OOH) 市场分析及规模
由于创新、新场地和新市场的扩张以及户外广告功能的增强，数字户外广告成为增长最快的广告类型之一。此外，对与旅行者相关的数字信息和内容的需求不断增长，导致平台上通过多种广告模式（如广告牌、售货亭和招牌）出现互动广告，在预测期内占整个市场的很大份额。
Data Bridge Market Research 分析称，2022 年数字户外 (OOH) 广告市场价值为 24.8892 亿美元，预计到 2030 年将达到 69.5176 亿美元，预测期内复合年增长率为 13.70%。除了对市场价值、增长率、细分、地理覆盖范围和主要参与者等市场情景的洞察外，Data Bridge Market Research 策划的市场报告还包括深入的专家分析、按地理代表的公司生产和产能、分销商和合作伙伴的网络布局、详细和更新的价格趋势分析以及供应链和需求的缺口分析。
亚太数字户外 (OOH) 广告市场范围和细分
|
报告指标 |
细节 |
|
预测期 |
2023 至 2030 年 |
|
基准年 |
2022 |
|
历史岁月 |
2021（可定制为 2015 - 2020） |
|
定量单位 |
收入（百万美元）、销量（单位）、定价（美元） |
|
涵盖的领域 |
位置（室外和室内）、产品（数字广告牌、数字屏幕、数字标牌等）、应用（交通、公共场所、街道家具等）、最终用户（零售、食品和饮料、医疗保健、银行、金融服务和保险 (BFSI)、公共部门、政府、汽车、教育等） |
|
覆盖国家 |
亚太地区 (APAC) 的中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太地区 (APAC) 其他地区 |
|
涵盖的市场参与者 |
JCDecaux (France), Lamar Advertising Company (U.S.), Clear Channel Outdoor Holdings, Inc. (U.S.), OUTFRONT Media (U.S.), Prismview LLC (U.S.), Daktronics (U.S.) NEC Display Solutions, Ltd. (Japan), Stroer SE & Co. KGaA (Germany), Broadsign International LLC. (Canada), oOh!media Ltd. (Australia), Mvix, Inc. (U.S.), Christie Digital Systems USA, Inc. (U.S.), Ayuda Media Systems (U.S.), Deepsky Corporation Ltd. (China), and Aoto Electronics Co., Ltd (China) |
|
Market Opportunities |
|
Market Definition
Outdoor advertising, combining digital and offline components, is known as digital out-of-home advertising. Digital out of home (OOH) advertising is an appealing and interactive form of advertising supported by digital channels, elements and features and displayed in public areas at numerous locations. This provides creative and innovative content and it becomes more creative and interactive due to display of data in real-time on digital screens. Digital out of home (OOH) advertising is easily found in malls, healthcare facilities, and other locations.
Asia-Pacific Digital Out Of Home (OOH) Advertising Market Dynamics
Drivers
- Rising adoption of smart devices and increasing importance of digital marketing
Increasing demand for digital advertisements and growing adoption of smart devices among users are anticipated to drive the market's growth. The growing demand for advanced digital marketing tools by marketers and advertisers to ensure effective digital product advertising will increase the demand for the digital out of home (OOH) advertising among businesses. Now, companies are prioritising social media advertising which is based on user demographics to upsurge the conversion ratio of potential customers, which is anticipated to offer significant revenue opportunities to social media platforms through digital out of home (OOH) advertising.
- Rising demand of digital out of home (OOH) advertising in transit and transportation
The increasing adoption of the LCD screen in the buses, taxi or trains for displaying numerous advertisements on a single display is boosting the growth of the market. Furthermore, the growing preferences for public transportation such as trains and buses for day-to-day traveling by the consumer are the major which is expected to drive the growth of the market. Also, the increasing adoption of digital transit and transportation advertising for spreading awareness regarding products is likely to boost the market growth.
Opportunities
- High usage of digital out of home (OOH) advertising on airport
Airports are an attractive place for advertising, especially for luxury and top-tier products, among many modes of transportation. Airports are under growing pressure to find new and innovative techniques to generate growth revenue for the market. By converting static displays such as posters to digital presentations, airports may provide numerous sponsors instead of just one. This dramatically increases the revenue of the market.
- Improvement of the public transit system
Economists have observed physical infrastructure as a requirement for industrialization worldwide. Investments in the infrastructure are mainly important for technological adoption. These investments have progressively addressed that how to combine technological advancements with the sustainability principles. Transit system has gained support from all the government tiers to enhance mobility while maintaining economic competitiveness and to control urban congestion. Thus, the Improvement of the public transit system is expected to create lucrative opportunities for the market growth.
Restraints
- Strict government rule associated with digital out of home (OOH) advertising
Strict government regulations and rules regarding out of home advertising, data privacy and security, and, for instance General Data Protection Regulation (GDPR) will continue to hamper the growth of the digital out of home (OOH) advertising market during the forecast period.
This digital out of home (OOH) advertising market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the digital out of home (OOH) advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Covid-19 对数字户外广告市场的影响
COVID-19 疫情的爆发对数字户外广告市场产生了不利影响。各国政府实施了多项措施试图遏制病毒的传播，例如全球范围内的停工、隔离、旅行禁令和限制以及居家办公命令。这些措施影响了户外广告行业的运营和劳动力、原材料供应商的运营以及广告客户和消费者的行为。此外，预计在预测期内，发展中市场众多限制的放松和基础设施的发展将推动市场增长。
经济放缓对产品定价和供应的预期影响
当经济活动放缓时，行业开始受到影响。DBMR 提供的市场洞察报告和情报服务考虑了经济衰退对产品定价和可获得性的预测影响。借助这些，我们的客户通常可以领先竞争对手一步，预测他们的销售额和收入，并估算他们的盈亏支出。
近期发展
- 2022 年 6 月 - JCDecaux 宣布与 VIOOH 合作，面向巴西市场推出程序化户外数字媒体产品。JCDecaux 可以在巴西各地的优质屏幕上为客户提供有效的程序化户外数字广告活动。VIOOH 平台确保他们充分利用媒体支出，并帮助品牌与人们建立有意义的联系。
- 2022 年 4 月 - Adani Airports 提供 Programmatic，通过 Lemma 启用了数字户外媒体。Adani Enterprises Ltd 孵化了航空业务 Adani Airports。该公司是运输公司和综合基础设施领域的领导者，并通过其在印度的机场组合为数字户外媒体提供程序化广告。
亚太数字户外广告 (OOH) 市场范围
数字户外 (OOH) 广告市场根据位置、产品、应用和最终用户进行细分。这些细分市场之间的增长将帮助您分析行业中增长微弱的细分市场，并为用户提供有价值的市场概览和市场洞察，帮助他们做出战略决策，确定核心市场应用。
地点
- 户外的
- 室内的
产品
- 数字广告牌
- 数字屏幕
- 数字标牌
- 其他的
应用
- 交通
- 基于公共位置
- 街道家具
- 其他的
最终用户
- 零售
- 食品和饮料
- 卫生保健
- 银行、金融服务和保险（BFSI）
- 公共部门
- 政府
- 汽车
- 教育
- 其他的
数字户外 (OOH) 广告市场区域分析/见解
对数字户外（OOH）广告市场进行了分析，并按国家、地点、产品、应用和最终用户提供了市场规模洞察和趋势。
数字户外（OOH）广告市场报告涵盖的国家包括亚太地区（APAC）的中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾和亚太地区（APAC）其他地区。
由于零售业的不断增长以及广告行业增强现实 (AR) 的不断应用，中国在亚太数字户外 (OOH) 广告市场中占据主导地位。此外，人们越来越关注在公交候车亭、火车站等场所采用 LCD 显示器或屏幕，这将进一步促进该地区的市场增长。
报告的国家部分还提供了影响市场当前和未来趋势的各个市场影响因素和市场监管变化。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测各个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
竞争格局和数字户外广告市场份额分析
数字户外 (OOH) 广告市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对数字户外 (OOH) 广告市场的关注有关。
数字户外（OOH）广告市场的一些主要参与者包括：
- 德高集团 (法国)
- 拉马尔广告公司（美国）
- Clear Channel Outdoor Holdings, Inc.（美国）
- OUTFRONT 媒体（美国）
- Prismview LLC（美国）
- 达科电子 (美国)
- NEC 显示解决方案有限公司 (日本)
- Stroer SE & Co. KGaA（德国
- Broadsign International LLC.（加拿大）
- oOh!media Ltd.（澳大利亚）
- Mvix, Inc.（美国）
- 美国科视数字系统公司（美国）
- Ayuda Media Systems（美国）
- 深天科技有限公司 (中国)
- 奥拓电子股份有限公司 (中国)
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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