Global Broadcast And Media Technology Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2022 –2029 |
 Market Size (Base Year) |
USD 41.60 Billion |
 Market Size (Forecast Year) |
USD 85.36 Billion |
 CAGR |
% |
| Major Markets Players |
>全球广播和媒体技术市场，按组件（软件、本地、云、服务、咨询、支持和维护以及管理服务）、解决方案（Web 内容管理、内容存储解决方案、编辑和印刷工作流程、媒体/数字资产管理、收入管理、广告和数据管理以及用户管理）、托管模型（集成和独立）、最终用户（广播、分销商、OTT 和 IPTV）划分 - 行业趋势和预测到 2029 年
市场分析和规模
如今，营销和传播已不仅限于电视、小册子、报纸、广播和杂志。世界正在见证通过数字技术进行媒体业务消费的范式转变，例如 Netflix 上的流媒体节目和智能手机上使用的在线学习平台。
2021 年全球广播和媒体技术市场价值为 416 亿美元，预计到 2029 年将达到 853.6 亿美元，在 2022-2029 年预测期内的复合年增长率为 9.40%。由于新 OTT 平台的出现，OTT 和 IPTV 预计将在市场终端用户领域实现显着增长。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge 市场研究团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和 pestle 分析。
市场定义
广播媒体包括有线电视、广播广告、长篇节目和多语言节目、广播电视、电台、电视/网络集成和点播电视。“广播媒体”广泛指通过广播、杂志、电视和蓝牙营销等基于位置的传输形式发送信息。
报告范围和市场细分
|
报告指标 |
细节 |
|
预测期 |
2022 至 2029 年 |
|
基准年 |
2021 |
|
历史岁月 |
2020（可定制为 2014 - 2019） |
|
定量单位 |
收入（单位：十亿美元）、销量（单位：台）、定价（美元） |
|
涵盖的领域 |
组件（软件、本地、云、服务、咨询、支持和维护以及管理服务）、解决方案（Web 内容管理、内容存储解决方案、编辑和印刷工作流程、媒体/数字资产管理、收入管理、广告和数据管理以及用户管理）、托管模型（集成和独立）、最终用户（广播、分销商、OTT 和 IPTV） |
|
覆盖国家 |
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America. |
|
Market Players Covered |
Dell Inc (US), IBM (US), Quantum Corporation (US), Harmonic (US), VSN Video Stream Networks S.L (Spain), WideOrbit (US), Grass Valley USA, LLC (US), Evertz (Canada), Rohde & Schwarz GmbH &Co KG (Germany), Eletec Broadcast Telecom S.A.R.L (France), Clyde Broadcast (UK), Sencore (US), EVS Broadcast Equipment (Belgium), ACORDE Technologies S.A (Spain), and ETL Systems Ltd (UK), among others |
|
Market Opportunities |
|
Broadcast and Media Technology Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:
Drivers
- Advancements in Communication
The rise in advancements in communication to provide seamless communication to consumers across the globe acts as one of the major factors driving the broadcast and media technology market. Also, increase in the consumption through next-gen connected devices has a positive impact on the market growth.
- Incorporation of Next-Gen Technologies
The increase in demand for incorporation of next-gen technologies in the process of offering broadcast and media solutions and services accelerate the market growth. The shift in consumer preference for faster networks, along with transformations in broadcasting and media channels drives the market growth.
- High Use of the Internet
The increase in the use of the Internet, and rise in the access to media and video streaming further influence the market. The presence of well-designed data and voice packages and enticing purchase offers assist in the expansion of the market.
Additionally, rapid urbanization, change in lifestyle, surge in investments and increased consumer spending positively impact the broadcast and media technology market.
Opportunities
Furthermore, increase in digital advertising extend profitable opportunities to the market players in the forecast period of 2022 to 2029. The surge in n-demand content penetration will further expand the market.
Restraints/Challenges
On the other hand, high cost associated with the technology is expected to obstruct market growth. Also, stringent regulations are projected to challenge the broadcast and media technology market in the forecast period of 2022-2029.
This broadcast and media technology market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on broadcast and media technology market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Broadcast and Media Technology Market
COVID-19 had a positive impact on the broadcast and media technology market due to the rise in number of industry verticals adopting broadcasting and media channels during the outbreak of COVID-19. Numerous industries, especially telecommunication sector was deploying broadcast and media technology to increase their revenue from the data collected. The broadcast and media technology market is expected to witness high growth in the post-pandemic scenario owing to the rise in usage of various media platforms among consumers.
Recent Developments
- Quantum Corp. announced the launch of its flexible and efficient storage platform in 2019. The platform is specifically designed for industrial IoT and surveillance applications. This new series is known to be vailable in a wide-ranging server choices, and is ideal for deployments.
- WideOrbit and Mediaocean entered into a partnership in 2019 for automating the buying and selling of local broadcast ad spots. This would make it easier for media buyers to add local television inventory to their brand campaigns.
Global Broadcast and Media Technology Market Scope and Market Size
The broadcast and media technology market is segmented on the basis of component, solution, hosting model and end-user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Component
- Software
- On-Premise
- Cloud
- Services
- Consulting
- Support and Maintenance
- Manages Services
Solution
- Web Content Management
- Content Storage Solutions
- Editorial and Print Workflow
- Media/Digital Asset Management
- Revenue Management
- Ad and Data Management
- User Management
Hosting Model
- Integrated
- Standalone
End-User
- Broadcast
- Distributors
- OTT and IPTV
Broadcast and Media Technology Market Regional Analysis/Insights
The broadcast and media technology market is analysed and market size insights and trends are provided by country, component, solution, hosting model and end-user as referred above.
广播和媒体技术市场报告涵盖的国家包括北美的美国、加拿大和墨西哥、欧洲的德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、亚太地区的中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太地区的亚太地区其他地区、沙特阿拉伯、阿联酋、以色列、埃及、南非、中东和非洲其他地区、巴西、阿根廷和南美洲的其他地区。
由于采用了先进的解决方案并增加了该地区的投资，北美在广播和媒体技术市场中占据主导地位。
预计亚太地区 (APAC) 将在 2022 年至 2029 年的预测期内见证显著增长，因为该地区数字频道数量增加且向数字广播的快速转型。
报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化会影响市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的激烈或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
竞争格局和广播媒体技术市场
广播和媒体技术市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对广播和媒体技术市场的关注有关。
广播和媒体技术市场的一些主要参与者包括
- 戴尔公司（美国）
- IBM（美国）
- 量子公司 (美国)
- Harmonic（美国）
- VSN Video Stream Networks SL（西班牙）
- WideOrbit（美国）
- Grass Valley USA, LLC（美国）
- Evertz（加拿大）
- 罗德与施瓦茨有限公司 (德国)
- Eletec Broadcast Telecom SARL（法国）
- 克莱德广播公司（英国）
- Sencore (美国)
- EVS 广播设备 (比利时)
- ACORDE Technologies SA（西班牙）
- ETL Systems Ltd（英国）
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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