Audio-Visual (AV) is an electronic media possessing solution that offers sound and visual/video components such as slide-tape presentations, films, television programs, corporate conferencing, church services, and live theater productions. The advancement in technology trends such as high-definition display technologies, cloud technologies, and others are changing the way professional audio/visual equipment are used to communicate, broadcast, interact, collaborate, and advertise in commercial environments. Professional audio/visual equipment includes components such as displays, cameras, microphones, speakers and sound bars, projectors, and others.
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Data Bridge Market Research analyses that the Middle East Pro AV (Audio Visual) Market is expected to reach USD 22,705.90 million by 2030 from USD 13,432.93 million in 2022, growing at a CAGR of 6.9% during the forecast period of 2023 to 2030. The growing demand for wireless professional AV (Pro AV) equipment represents a profitable opportunity in the Pro AV sector.
Key Findings of the Study
ADVENT OF HIGH SPEED INFRASTRUCTURE AND ATSC 3.0 TECHNOLOGIES
The introduction of high speed infrastructure and ATSC 3.O technologies is fueling the growth of the Middle East and Africa (MEA) Pro Audio Visual (AV) market. These technology developments are bringing in a new era of audiovisual experiences while also changing the region’s industry landscape. The implementation of high – speed infrastructure, including as robust broadband network and 5G technologies, has substantially increased internet connectivity across the MEA region. This improved connectivity enabled seamless content streaming and delivery.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015–2020)
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Quantitative Units
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Revenue in USD Million
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Segments Covered
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Type (Product and Services), Deployment Mode (Cloud Based, Virtual, Hybrid, and Satellite Broadcast), Technology Type (Analog AV, Digital AV, and Wireless AV), Application (Communicate, Broadcast, Interact, Collaborate, Advertise, and Others) Distribution Channel (Direct Sales/ B2B, Speciality Stores, E-Commerce, and Others), End User (Corporate, Media & Entertainment, Hospitality, Retail, Education, Healthcare, Government, and Others)
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Countries Covered
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Saudi Arabia, U.A.E., Iran, Israel, Egypt, Qatar, Kuwait, Oman, Iraq, Bahrain and Rest of Middle East
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Market Players Covered
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HP Development Company, L.P. (U.S.), Transom Post OpCo, LLC (U.S.), Anixter Inc. (Subsidiary of Wesco International, Inc.) (U.S.), Seiko Epson Corporation (Japan), Extron (U.S.) and among others
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
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Segment Analysis
Middle East pro AV (audio-visual) market is segmented into six notable segments which are based on the basis of type, deployment mode, technology type, distribution channel, application, and end user.
- On the basis of type, Middle East pro AV (audio-visual) market is segmented into product and services.
In 2023, the products segment is expected to dominate the Middle East pro AV (audio-visual) market
In 2023, product segment is expected to dominate the Middle East pro AV (audio-visual) market with a 61.86% share, due to the emergence of new technologies.
- On the basis of deployment mode, Middle East pro AV (audio-visual) market is segmented into cloud based, virtual, hybrid, and satellite broadcast.
In 2023, the cloud based segment is expected to dominate the Middle East pro AV (audio-visual) market
In 2023, cloud based segment is expected to dominate the Middle East pro AV (audio-visual) market with a 45.95% share due to the emergence of high-speed communication technologies such as 5G LTE and others for high speed data transmission is aiding the cloud based AV (audio-visual) solutions.
- On the basis of technology type, Middle East pro AV (audio-visual) market is segmented into analog AV, digital AV, and wireless AV. In 2023, analog av segment is expected to dominate the Middle East pro AV (audio-visual) market with a 61.17% share.
- On the basis of distribution channel, Middle East pro AV (audio-visual) market is segmented into direct sales/ B2B, specialty stores, E-commerce, and others. In 2023, direct sales/ B2B segment is expected to dominate the Middle East pro AV (audio-visual) market with a 45.95% share.
- On the basis of application, Middle East pro AV (audio-visual) market is segmented into communicate, broadcast, interact, collaborate, advertise, and others. In 2023, communicate segment is expected to dominate the Middle East pro AV (audio-visual) market with a 36.44% share.
- On the basis of end user, Middle East pro AV (audio-visual) market is segmented into corporate, media & entertainment, hospitality, retail, education, healthcare, government, others. In 2023, corporate segment is expected to dominate the Middle East pro AV (audio-visual) market with a 32.69% share.
Major Players
HP Development Company, L.P. (U.S.), Transom Post OpCo, LLC (U.S.), Anixter Inc. (Subsidiary of Wesco International, Inc.) (U.S.), Seiko Epson Corporation (Japan), Extron (U.S.) are the major players in the Middle East pro AV (audio-visual) market.
Market Development
- In June 2023, Epson announced its latest innovations in laser projectors, including extreme short-throw and 4K resolution solutions at InfoComm 2023. These cutting-edge projector offerings, featuring advanced technologies and enhanced brightness, were showcased to meet the increasing demand for high-resolution displays in hybrid work environments, classrooms, and immersive experiences. By introducing a range of advanced projectors with features such as 4K resolution, extreme short-throw capabilities, and interactive functionality, Epson positioned itself as a leading provider of projection technology, catering to a wide range of industries and applications. The new offerings demonstrated at InfoComm 2023 further solidified Epson's reputation as a leader in the projector industry, attracting interest from professionals seeking cutting-edge display solutions for diverse environments.
- In February 2023, Anixter officially launched its international brand, marking the culmination of the merger between Anixter and Wesco, a supply chain solutions company, which began in 2022. The newly unveiled brand, Wesco Anixter, represents the combined organization across CALA, EMEA, and APAC regions, underscoring its commitment to delivering innovative supply chain solutions globally. The merger allowed Wesco Anixter to expand its global presence with operations in over 50 countries, offering 24/7 service and support. The company's broad portfolio of manufacturers and comprehensive services aims to provide end-to-end support, from concept to lifecycle management, across various industries. This strategic move not only strengthens its position as a global player in the supply chain industry but also underscores its dedication to serving customers and enhancing operational efficiency and profitability.
- In October 2022, Epson introduced a range of new projectors for the fall season, targeting different market segments. The Home Cinema 2350 4K PRO-UHD, catering to gamers seeking immersive experiences with its 4K HDR capability, 120 Hz refresh rate, and low input lag times. The EpiqVision Ultra LS800 4K PRO-UHD targeted premium home entertainment enthusiasts with its ultra-short-throw design and smart streaming capabilities. Epson also introduced two portable projectors, the EpiqVision Flex CO-W01 and CO-FH02, appealing to customers looking for versatility in both business and home entertainment applications. These additions to Epson's projector lineup showcased the company's commitment to innovation and its ability to address the diverse needs of different customer segments, bolstering its competitive position in the projector market and widening its appeal to a broader audience.
- In May 2022, AVI SYSTEMS acquired CIM Audio Visual / CCS Presentation Systems. The main objective behind this acquisition was to further strengthen the company’s audio visual solutions portfolio specifically for education and corporate markets. This helped the company to solidify itself as a major player in audio visual solutions market.
- In June 2022, Roland Corporation launched the V-160HD Streaming Video Switcher. The key feature offered were multichannel HD video switching products and the first with built-in streaming capabilities. This product launch allowed the company to expand the market by offering innovative Full HD video streaming solution for consumer.
Regional Analysis
Geographically, the countries covered in the Middle East pro AV (audio-visual) market report are Saudi Arabia, U.A.E., Iran, Israel, Egypt, Qatar, Kuwait, Oman, Iraq, Bahrain and Rest of Middle East.
As per Data Bridge Market Research analysis:
Saudi Arabia is expected to dominte anf fastest growing country in the Middle East and Africa pro AV (audio-visual) market during forecast period 2023 - 2030
Saudi Arabia is expected to dominate and fastest growing in the Middle East pro AV (audio-visual) market as the country is fueled by its robust economy as well as beneficial geographic location, which serves as a regional technology and innovation powerhouse.
For more detailed information about the pro AV (audio-visual) market report, click here – https://www.databridgemarketresearch.com/zh/reports/middle-east-pro-av-audio-visual-market
