Global Adhesion Promoters Market – Industry Trends and Forecast to 2031

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Adhesion Promoters Market Analysis and Size

Data Bridge Market Research analyzes that the global adhesion promoters market is expected to reach USD 8.33 billion by 2031 from USD 5.57 billion in 2023, growing with a substantial CAGR of  5.20% in the forecast period of 2024 to 2031.

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Gaining acceptance of flexible packaging and rising popularity of high-performance materials with good durability in automotive sector are some of the driving factors expected to propel the market growth.

The global adhesion promoters market report provides details of market share, new developments, and the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, products approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the market scenario, contact us for an analyst brief. Our team will help you create a revenue-impact solution to achieve your desired goal.

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Market Definition

Adhesion promoters enhance the bond between different materials in applications like coatings and adhesives. It improves surface wettability, ensuring better adhesion. It typically contains functional groups that interact with both the substrate and the adhesive. It is crucial in industries such as automotive and construction. It boosts the durability and performance of bonded materials.

Global Adhesion Promoters Market Dynamics:

This section deals with understanding the market drivers, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Popularity of High-Performance Materials with Good Durability in Automotive Sector

The shifting trend towards lightweight materials in automotive industries further fuels the demand for high-performance adhesion promoters that can enhance bonding strength and durability. Adhesion promoters are very important in the automotive industry by enhancing the attachment between paints, primers, coatings and various substrates like metal, plastic, and composites. They are necessary for improving corrosion resistance, providing strong adhesion to paint layers, and enhancing the overall durability of automotive components. By improving adhesion, these promoters contribute to high-quality finishes that maintain their performance over the long term and meeting the strict requirements of automotive applications.

Increasing use of advanced composites and coatings in automotive sectors drives the demand for adhesion promoters. The need for improved bonding properties in various materials, such as plastics and metals which enhances the market for adhesion promoters globally.

• Gaining Acceptance of Flexible Packaging

Adhesion promoters enhance the bond strength between different layers of materials in flexible packaging, offering a robust and durable connection. This improved bonding capability not only reduces the likelihood of package failure but also enhances overall product performance.

Adhesion promoters are important for improving the longevity of goods in flexible packaging. They form connections that sustain extreme environmental factors such changes in temperature, exposure to moisture, and chemical reactions. Long-term cost savings are facilitated by the packaging's robustness, which increases its lifespan.

In the food and beverage industry, flexible packaging offers convenience with options like resealable pouches and single-serve packets catering to modern consumer preferences for on-the-go lifestyles. Pharmaceutical and personal care industries benefit from its ability to protect sensitive contents and ensure product integrity. Overall, the rising popularity of flexible packaging highlights its fundamental role in modern packaging strategies, integrating functionality, sustainability, and responsiveness to evolving consumer demands to effectively meet expanding market requirements.

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Opportunity

• Advancement in Green Tire Technology for Enhanced Road Safety and Sustainability

The automotive industry is accountable for approximately 40% of global greenhouse gas emissions, with tire production and usage contributing about 20–30% to this total pollution. Over the past few years, the green technologies has been emerged in tire production industry, which are focused on utilizing eco-friendly raw materials and technologies with minimal environmental impact. The main goal associated with such technologies is to ensuring the limited environmental impact from tires across their entire lifecycle. This includes advocating for sustainable sourcing of raw materials, minimizing the environmental footprint of tire manufacturing processes, and advancing sustainable design principles. The initiative promotes the adoption of cleaner production technologies and efficient resource management. Additionally, it focuses on implementing best practices to ensure workplace safety, support employee well-being, and provide essential training and education. Advancements in green tire technology are pivotal for achieving sustainability and safety goals. These innovations enhance fuel efficiency, reduce carbon footprint, and improve safety features like better traction and braking performance on various road conditions. As a result, green technology during tire production is projected to open new market avenues for adhesion promoters in the near future.

• Rising Spending on Development of Eco-Friendly Product Variants

The adoption of eco-friendly adhesion promoters has several positive impacts. Firstly, they contribute to reducing environmental footprints by incorporating sustainable raw materials and manufacturing processes. Additionally, these products often exhibit improved health and safety profiles compared to their traditional counterparts, benefiting both workers and end-users. Moreover, eco-friendly adhesion promoters support regulatory compliance concerning environmental standards, fostering responsible practices within industries while maintaining high performance and reliability in adhesive applications.

There are examples of eco-friendly product variants such as bio-based variants, derived from renewable sources like plant oils, enhance adhesion while reducing carbon footprint, water-based options, using water as a solvent, minimize VOC emissions without compromising bonding strength. Also, silane coupling agents, incorporating recycled or sustainable silane precursors, improve adhesion between materials sustainably. Biodegradable promoters safely degrade in the environment, supporting eco-friendly waste management.

Restraints/Challenges

• Health Issues Associated with the Usage of Adhesive Promoters During its Application

The majority of adhesion promoters are considered as highly reactive in nature. They are made up of materials like silane, titanate & zirconate, chlorinated polyolefins, phosphates, rosin esters, sucrose, ethanol and others. Among them, silane is a highly combustible, pyrophoric, and reactive chemical, which is associated with a hazard of fire and explosion. The extensive exposure from silane results in harming the respiratory tract along with causing irritation and burning sensation. It also contains some chemicals which leads to cancer. Stringent governments’ regulations are considered paramount in health and dental care, where adhesive promoters are increasingly used. The materials used must withstand testing for compatibility, chemical reactivity, surface properties, and coefficient of thermal expansion.

Adhesion promoters are useful chemicals used to enhance the bonding properties of adhesives to surfaces. While they have a valuable impact in improving adhesive performance, they also present health hazards that needs to be managed carefully. One of the primary concerns with adhesive promoters is their potential to cause skin and eye irritation. Furthermore, inhaling the adhesive promoter aerosols or vapors can cause irritation to the respiratory tract. Though adhesive promoters play a crucial role in enhancing the adhesive performance, their potential health hazards needs careful management which can impact the global adhesion promoter market

• Uncertainty Related to the Supply of Petroleum-Based Raw Materials

The supply of raw material (used for adhesion promoter) is expected to remain one of the major constraints for the manufacturing of adhesion promoter. Growth in paints and coating market as a result of the automotive industry leads to increase in the demand of adhesion promoter which put pressure on supply and the price. Unavailability of raw material leads to insufficient inventory. At the beginning of the supply chain with oil and natural gas, 87% of the raw materials has been purchased for making adhesives but now there is a several steps down in the supply chain. Markets for ethylene and ethylene by-products have effect supply factors, which vary from chemical to chemical, and are impacting the price of most adhesive raw materials in the global market.

Transportation is one of the key factor which impacted the supply of the product forms or intermediates due to low availability of raw material (chemical) the transportation cost can be increased which leads to increase in price of raw material (chemical). Shifting of raw material (chemical) from one place to another is a big challenge for the safety purpose. Slow growth in the production of crude oil effects the production of crude oil based raw material. Due to low production of raw material and the shortage of inventories decease the supply of adhesion promoter in the market.

Recent Developments

• In March 2024, Eastman got investment of up to USD 375 million by U.S. Department of energy for its second U.S. Molecular recycling project
• In June 2024, the Evonik is awarded by Ringier Technology Innovation Award for a new technology for exterior wall paints, which has been recognized for its unique quick-set property
• In March 2024, Evonik present its latest solutions for the coatings, inks, and adhesives industry at the European Coatings Show. The specialty chemicals company focusing on how to help its customers to "Formulate the Future". Latest products and services focus on improved performance, ease of use, and sustainability
• In April 204, Dow organized the largest coatings forum and trade show in North America to bring together paint and coatings industry professionals from around the world
• In March 2023, Dow, organized a European Coatings Show to talk about the latest innovations and how they can collaborate to contribute to a more sustainable construction value chain. This show helped in building performance, expertise and sustainability

Global Adhesion Promoters Market Scope

The global adhesion promoters market is segmented into five notable segments based on type, form, technology, application, and end-user. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Type

• Silane
• Chlorinated Polyolefins
• Titanate and Zirconate
• Maleic Anhydride
• Others

On the basis of type, the market is segmented into silane, chlorinated polyolefins, titanate and zirconate, maleic anhydride, and others.

Form

• Liquid
• Spray

On the basis of form, the market is segmented into liquid and spray.

Technology

• Solvent-Based Coatings
• Waterborne Coatings
• Adhesives and Sealants
• Others

On the basis of technology, the market is segmented into solvent-based coatings, waterborne coatings, adhesives and sealants, and others.

Application

• Plastics
• Rubber
• Metals
• Glass
• Others

On the basis of application, the market is segmented into plastics, rubber, metals, glass, and others.

End-User

• Automotive
• Aerospace and Defense
• Packaging
• Healthcare
• Consumer Goods
• Leather and Footwear
• Others

On the basis of end-user, the market is segmented into automotive, aerospace and defense, packaging, healthcare, consumer goods, leather and footwear, and others.

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Global Adhesion Promoters Market Regional Analysis/Insights

The global adhesion promoters market is segmented into five notable segments based on type, form, technology, application, and end-user.

The countries covered in this market report are Mexico, Canada, U.S., U.K., Germany, Italy, France, Spain, Belgium, Switzerland, Turkey, Russia, Netherlands, Sweden, Norway, Denmark, Finland, and rest of Europe, India, China, Japan, Australia, Thailand, Malaysia, South Korea, Philippines, Singapore, Indonesia, Singapore, Taiwan, New Zealand, Hong Kong, rest of Asia-Pacific, Argentina, Brazil, rest of South America, South Africa, Egypt, Saudi Arabia, U.A.E., Israel, rest of Middle East and Africa.

Asia-Pacific is expected to dominate global adhesion promoters market due to rising popularity of high-performance materials with good durability in automotive sector. China is expected to dominate Asia-Pacific region due to gaining acceptance of flexible packaging in the country. Germany is expected to dominate Europe region due to improvement in electronics industry. U.S. is expected to dominate North America region due to rising spending on development of eco-friendly product variants.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data point downstream and upstream value chain analysis, technical trends porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

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Competitive Landscape and Global Adhesion Promoter Market Share Analysis

The global adhesion promoter market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to the global adhesion promoter market.

Some of the prominent participants operating in the global adhesion promoter market are BASF, CLARIANT, Eastman Chemical Company, Dow, Arkema, Evonik AG, BYK, DuPont de Nemours, Inc., Henkel Corporation, tesa SE - A Beiersdorf Company, ADERE Produtos Auto Adesivo Ltda., Solvay, ShinEtsu Microsi, NAGASE, 3M, Borica Co., Ltd., DIC CORPORATION, Nouryon, The Lubrizol Corporation and Wacker Chemie AG.

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