North America Fitness Equipment Market – Industry Trends and Forecast to 2030

North America Fitness Equipment Market Analysis and Insights

The growing desire for health and fitness now drives the exercise equipment industry. The growth of the fitness equipment market is driven by key factors such as increasing urbanization, the prevalence of obesity and chronic diseases due to unhealthy lifestyles, and growing corporate wellness programs and demand from various industries. Moreover, growing awareness about the consequences of increasing obesity, the growing geriatric population, and the growing demand for minimally invasive and non-invasive surgeries fuel the market’s overall growth. On the other hand, high costs of installation or setup of equipment or devices and increasing demand for the resale of cost-saving exercise equipment are estimated to restrain the market growth during the forecast period.

However, introducing other training systems and changing, customer preferences are restraining the growth of the fitness equipment market.

Data Bridge Market Research analyzes that the North America fitness equipment market is expected to reach the value of USD 7,547.53 million by 2030, at a CAGR of 7.3% during the forecast period. This market report also covers pricing analysis, patent analysis, and technological advancements in depth.

North America Fitness Equipment Market Definition

Fitness equipment basically refers to the equipment that are generally utilized during any physical or fitness related activities. They help in enhancing the strength or for improving the physical fitness. Generally, the fitness equipment includes various equipment such as free weights, rowing machines, treadmills, weight machines, stationary bikes, elliptical cross tanner and stair stepper among others. Exercise equipment is a machine that resists a person while they perform physical exercises to increase strength and endurance, manage weight and improve flexibility. It helps to enhance the personality and appearance. Treadmills, elliptical machines, weight machines, free weights and other exercise equipment are available. These devices have been used by fitness centers, gyms, home users and corporate offices. According to (VA.gov), cardio equipment with preset programs is considered commercial. Use programs for those with a wide range of aerobic abilities.

North America Fitness Equipment Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:    

Drivers

• Growing Number of People Involved in Physical Activities Competitions

Physical activity has significant health benefits for the heart, body, and mind, and exercise helps prevent and manage non-communicable diseases such as cardiovascular disease, cancer, and diabetes. Nowadays, people worldwide can take their hard fitness training results to competitive tournaments and test their skills at various functional fitness events. There are many fitness activities competitions, such as powerlifting, bodybuilding, long distance running events, fun runs, and cross-fit competitions. So many companies and fitness organizations have taken the initiative and arranged various fitness competitions and outdoor activities. The participation rate of men was higher (20.7 percent) than women (18 percent). This included sports, exercise, and other active leisure activities.

Thus, growing numbers of people involved in physical activities drive market growth.

• Covid-19 Pandemic Resulted in a Rising Demand for Home Fitness Equipment

The COVID-19 pandemic has had a substantial positive impact on the fitness equipment sector. The pandemic has imposed new norms and regulations, such as social distancing and lockdowns, to prevent the spread of the virus. As a result, people worldwide were forced to stay at home, which led to new trends such as working at home. The growing popularity of home workouts has increased the demand for exercise equipment during the pandemic. The increased focus on self-care, exercise, and health have helped fitness apps and platforms gain significant traction in the wake of the pandemic. In addition, the pandemic has also propelled non-fitness enthusiasts to give more importance to maintaining their health and fitness, which thus helps to generate traction.

Moreover, the COVID-19 pandemic has also enhanced the demand for at-home fitness equipment and fitness apps so much that the number of fitness equipment sold-out online and fitness app downloads increased by almost 30% in 2020.

Restraint

• High Cost Associated With Fitness Equipment

Some fitness equipment available at very high prices, especially for middle and low-income in developing and underdeveloped countries, acts as a limiting factor for growth. With technological advancement, the price hike is evident in the case of high-tech fitness equipment and fitness wearable devices. Incorporating multiple features like high quality display, increased power efficiency, tracking of additional vitals, wireless connectivity, and upgraded software, among others, directly increases the initial cost of the fitness equipment and fitness device. Various consumers' use of wearable devices is increasing their expenditure on fitness healthcare. An increase in the application coverage by wearable devices increases its demand which directly aids in its high cost.

Thus, high cost associated with fitness equipment is hampering the market growth.

Opportunity

• Growing Penetration of E-Commerce Platforms, The Internet, and Smartphones

People in today's world require a smart phone for communication, buying groceries taking consultation check-up with doctors, to be aware of self-fitness. Many people can't think or imagine their life without smartphones. People want to get fit by home based methodology in their comfort rather than following up in the gyms and fitness clubs. So, the fitness app acts like a bridge between people receiving fitness schedule, diet plan, and exercises, among others, by simply using their fitness app. With technological advancement and development in countries, more people use smartphones in their daily lives are increasing.

Challenge

• Shifting of Customer Preferences

Digital fitness has quickly become an industry savior as more and more people get used to it. Realistically, the current digital fitness boom will die as lockdown restrictions ease. During the lockdown, online training provided people with structure, fitness, a sense of community, and communication. They kept people healthy. Online training are here to stay as consumers expect hybrid offerings in the future. While many eventually return to their regular studio routines, a gym that offers online training is more accessible to members. Gym members are becoming more price-conscious with the many fitness options available online today and their competitive prices. And as gyms and studios prepare to diversify into online and studios in the future, the competition is fierce. After the initial purchase, people are willing to pay more for a service that meets their needs and provides added value. They are not necessarily looking for the cheapest or highest quality option; they look for value.

Post-COVID-19 Impact on North America Fitness Equipment Market

The COVID-19 pandemic has had a somewhat positive impact on the fitness equipment market. The pandemic has imposed new norms and regulations, such as social distancing and lockdowns, to prevent the spread of the virus. As a result, people all over the world were forced to stay at home, which led to new trends such as work at home the growing popularity of home workouts has increased the demand for exercise equipment during the pandemic. The increased focus on self-care, exercise and health has helped fitness apps and platforms gain significant traction in the wake of the pandemic.

Manufacturers are making various strategic decisions to bounce back post-COVID-19. The players are conducting multiple R&D activities and product launch and strategic partnerships to improve the technology and test results involved in the market.

Recent Developments

• In September 2022, Nautilus, Inc., an innovation leader in home fitness, announced the launch of the Bowflex BXT8J treadmill with JRNY adaptive fitness app compatibility at select online and in-store retail partners providing customers with a complete fitness solution at an affordable price point. The Bowflex BXT8J treadmill offers high-performance cardio and the ability to pair the user’s device to the JRNY adaptive fitness app. This has helped company to expand its product portfolio
• In June 2022, Johnson Health Tech announced acquisition of the fitness division of Cravatex Brands Limited, a prior distributor for Johnson Health Tech, have become first fitness equipment company to have a wholly-owned subsidiary in India. With its continued investment in product development, manufacturing expertise, Johnson Health Tech upgraded the fitness industry. This has helped company to expand its business

North America Fitness Equipment Market Scope

Рынок фитнес-оборудования Северной Америки сегментирован по типу продукта, применению, полу, типу покупателя, использованию, типу, конечному пользователю и каналу сбыта. Рост среди сегментов помогает вам анализировать нишевые карманы роста и стратегии подхода к рынку и определять ваши основные области применения и разницу в ваших целевых рынках.

РЫНОК ФИТНЕС-ОБОРУДОВАНИЯ В СЕВЕРНОЙ АМЕРИКЕ, ПО ТИПУ ПРОДУКЦИИ

• Силовые тренажеры
• Оборудование для кардиотренировок
• Анализаторы состава тела
• Оборудование для мониторинга фитнеса
• Другие

По типу продукции рынок фитнес-оборудования в Северной Америке сегментируется на силовые тренажеры, кардиотренажеры, анализаторы состава тела, оборудование для мониторинга фитнеса и другие.

РЫНОК ФИТНЕС-ОБОРУДОВАНИЯ В СЕВЕРНОЙ АМЕРИКЕ ПО ОБЛАСТИ ПРИМЕНЕНИЯ

• Потеря веса
• Бодибилдинг
• Физическая подготовка
• Умственная подготовка
• Другие

По сфере применения рынок фитнес-оборудования в Северной Америке сегментируется на следующие категории: оборудование для снижения веса, бодибилдинга, физической подготовки, умственной подготовки и другие.

РЫНОК ФИТНЕС-ОБОРУДОВАНИЯ В СЕВЕРНОЙ АМЕРИКЕ, ПО ПОЛУ

• Мужской
• Женский

По половому признаку рынок фитнес-оборудования в Северной Америке сегментируется на мужской и женский.

РЫНОК ФИТНЕС-ОБОРУДОВАНИЯ В СЕВЕРНОЙ АМЕРИКЕ ПО ТИПУ ПОКУПАТЕЛЯ

• Индивидуальный
• Учреждение
• Другие

В зависимости от типа покупателя рынок фитнес-оборудования в Северной Америке сегментируется на индивидуальных клиентов, учреждения и прочих.

РЫНОК ФИТНЕС-ОБОРУДОВАНИЯ В СЕВЕРНОЙ АМЕРИКЕ ПО ИСПОЛЬЗОВАНИЮ

• Жилой
• Коммерческий

По характеру использования рынок фитнес-оборудования в Северной Америке сегментируется на бытовой и коммерческий.

РЫНОК ФИТНЕС-ОБОРУДОВАНИЯ В СЕВЕРНОЙ АМЕРИКЕ, ПО ТИПУ

• На открытом воздухе
• В помещении

По типу рынок фитнес-оборудования в Северной Америке сегментируется на оборудование для помещений и для улицы.

РЫНОК ФИТНЕС-ОБОРУДОВАНИЯ В СЕВЕРНОЙ АМЕРИКЕ ПО КОНЕЧНОМУ ПОЛЬЗОВАТЕЛЮ

• Оздоровительные клубы/тренажерные залы
• Потребители на дому
• Отели
• Корпорации
• Больницы и медицинские центры
• Государственные учреждения
• Другие

По типу конечного пользователя рынок фитнес-оборудования в Северной Америке сегментируется на оздоровительные клубы/тренажерные залы, домашних потребителей, гостиницы, корпорации, больницы и медицинские центры, государственные учреждения и другие.

РЫНОК ФИТНЕС-ОБОРУДОВАНИЯ В СЕВЕРНОЙ АМЕРИКЕ ПО КАНАЛАМ СБЫТА

• Розничные магазины
• Специализированные и спортивные магазины
• Универмаги и дискаунтеры
• Онлайн
• Другие

По каналам сбыта рынок фитнес-оборудования в Северной Америке сегментируется на розничные магазины, специализированные и спортивные магазины, универмаги и дискаунтеры, интернет-магазины и другие.

Региональный анализ/информация о рынке фитнес-оборудования в Северной Америке

Проведен анализ рынка фитнес-оборудования в Северной Америке и предоставлена ​​информация о размере рынка с учетом страны, типа продукта, сферы применения, пола, типа покупателя, использования, типа, конечного пользователя и канала сбыта.

Рынок фитнес-оборудования Северной Америки состоит из стран США, Канады и Мексики. Ожидается, что США будет расти за счет увеличения инвестиций в НИОКР и новейших передовых технологий и изобретений в фитнес-оборудовании.

Раздел отчета по странам также содержит отдельные факторы, влияющие на рынок, и изменения в регулировании на внутреннем рынке, которые влияют на текущие и будущие тенденции рынка. Такие данные, как новые продажи, заменяющие продажи, демографические данные страны, нормативные акты и импортно-экспортные пошлины, являются одними из основных указателей, используемых для прогнозирования рыночного сценария для отдельных стран. Кроме того, при предоставлении прогнозного анализа данных по стране учитываются наличие и доступность брендов Северной Америки и их проблемы из-за большой или малой конкуренции со стороны местных и отечественных брендов, а также влияние каналов продаж.

Анализ конкурентной среды и доли рынка фитнес-оборудования в Северной Америке

Конкурентная среда рынка фитнес-оборудования Северной Америки содержит сведения по конкурентам. Включены сведения о компании, финансы компании, полученный доход, рыночный потенциал, инвестиции в НИОКР, новые рыночные инициативы, производственные площадки и объекты, сильные и слабые стороны компании, запуск продукта, испытания продуктов, одобрения продуктов, патенты, ширина и дыхание продукта, доминирование приложений, кривая жизненной линии технологий. Приведенные выше данные относятся только к фокусу компании на рынке фитнес-оборудования Северной Америки.

Некоторые из основных игроков, работающих на рынке фитнес-оборудования в Северной Америке, включают Nautilus, Inc., Life Fitness, Johnson Health Tech, TECHNOGYM SpA, TRUE, Impulse (QingDao) Health Tech CO., LTD, iFIT, Torque Fitness., Body-Solid Inc., Core Health & Fitness, LLC., Precor Incorporated, Afton, Fitness World, Shanghai Define Health Tech CO LTD, REALLEADER FITNESS CO., LTD, Shandong Aoxinde Fitness Equipment Co., Ltd., BFT Fitness, Yanre Fitness, FITKING FITNESS и Fitline India и другие.

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