Рынок рекламы в сфере здравоохранения на Ближнем Востоке и в Африке – тенденции отрасли и прогноз до 2029 года

Анализ и размер рынка рекламы в сфере здравоохранения на Ближнем Востоке и в Африке

Роль рекламы в сфере здравоохранения в распространении знаний о различных заболеваниях, проблемах со здоровьем, а также о необходимых лекарствах и методах лечения становится все более важной. Реклама в сфере здравоохранения отличается от рекламы в других секторах и регулируется множеством правил. Ряд других регулирующих органов, помимо Федеральной торговой комиссии и государственных агентств по защите прав потребителей, также контролируют рекламу в секторе здравоохранения.    

Рынок рекламы в сфере здравоохранения на Ближнем Востоке и в Африке оценивался в 15,34 млрд долларов США в 2021 году и, как ожидается, достигнет 20,04 млрд долларов США к 2029 году, зарегистрировав среднегодовой темп роста в 3,40% в прогнозируемый период 2022-2029 годов. Помимо таких рыночных данных, как рыночная стоимость, темпы роста, сегменты рынка, географический охват, участники рынка и рыночный сценарий, рыночный отчет, подготовленный командой Data Bridge Market Research, включает в себя углубленный экспертный анализ, анализ импорта/экспорта, анализ цен, анализ производства и потребления, а также анализ пестиков.

Масштаб и сегментация рынка рекламы в сфере здравоохранения на Ближнем Востоке и в Африке

Market Definition

The promotion of pharmaceutical and healthcare products to the general public to increase public awareness of various diseases and the numerous procedures and treatments currently on the market is known as healthcare advertising.

Middle East and Africa Healthcare Advertising Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

• Investments in healthcare advertising rising

This market is growing as a result of rising investments in healthcare advertising. For its clients, healthcare advertising develops, organises, and administers advertising and other forms of marketing. Different marketing agencies offer advertising services such as mobile-first websites, online advertising, search engine optimization, social media advertising, newspapers, magazines, and medical journals, as well as television, radio, and other media.

• Healthcare advertising used in a variety of contexts

Medical insurance, over-the-counter medications, hygiene products, pharmaceutical manufacturers and brands, prescription medications, fitness and diet goods and services, medical equipment, and corrective lenses and spectacles are just a few of the areas in which healthcare advertising is used.

• Increased support by the government

Rising number of government initiatives and supportive policies by the central and state government in regards to promoting the growth of the market will widen the scope of growth to a great extent. Increasing the number of collaborations between the public and private players to develop and manufacture new, innovative and cost effective technologies is driving the market's growth.   

Furthermore, the factors such as rising urbanization, globalization and growing personal disposable income have further contributed to the overall market expansion during the forecast period. Additionally, growing adoption of wearable technology and rising use of internet of things are anticipated to drive the market's growth rate.

Opportunities

• The prevalence of viral viruses is rising

The Middle East and Africa healthcare advertising market is anticipated to develop during the forecast period as a result of the rising incidence and prevalence of zoonotic virus illnesses in the region. Zoonotic diseases can easily be transmitted to humans working in close proximity to animals. A National Center for Biotechnology Information article from August 2019 estimates that each year, rabies spread by dogs results in around 21,476 human fatalities in Africa.

• Increasing internet adoption

Growing access to high speed internet and improving internet infrastructure in the developing economies will yet again propel the market growth rate. Penetration of 4G and 5G internet services will widen the scope of growth and expansion globally. Everything today is available on the internet. Netizens can learn about various techniques and educate themselves for the greater good.

Restraints/Challenges

• High initial investments

The cost of TV ads and commercials is increasing every day. One of the main reasons for the same is that urban land is costlier than the farm land. The market will have growth restrictions due to the lack of technological know-how in developing and underdeveloped nations as well as the difficulty of installing and configuring software.

• Lack of adequate funding

Dearth of expert knowledge and technical expertise especially in the developed and developing economies will create hurdles for the market in regards to the smooth growth in the market value. Further, limited and slow funding for such projects in Middle East and Africa will yet again hamper the market growth rate.

This healthcare advertising market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the healthcare advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Middle East and Africa Healthcare Advertising Market

Nearly every industry has been influenced by the unprecedented worldwide public health emergency known as COVID-19, and the long-term repercussions are anticipated to impact industry growth throughout the forecast period. The publisher is expanding its l data tracking

Approach

• Detailing (healthcare professional)
• Direct to consumer advertising

Format

• Display
• Search
• Video

Application

• Fitness & diet product & service
• Over the counter
• Health hygiene
• Medical insurance
• Corrective lenses & glasses
• Medical devices & equipment
• Pharmaceutical
• Prescription medicines
• Biotech companies
• Biopharmaceuticals

Middle East and Africa Healthcare Advertising Market Regional Analysis/Insights

The healthcare advertising market is analyzed and market size insights and trends are provided by country, type, form of engagement, technology, approach, format and application as referenced above.

The countries covered in the healthcare advertising market report are South Africa, Saudi Arabia, UAE, Egypt, Israel, Rest of Middle East and Africa.

South Africa in Middle East and Africa dominates the healthcare advertising market due to the surging investment here for the improvement of healthcare infrastructure, increasing focus of the healthcare providers to emphasize on advertising, increasing deployment of tele-health services and surging personal disposable income.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Middle East and Africa Healthcare Advertising Market Share Analysis

The healthcare advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to healthcare advertising market.

Some of the major players operating in the healthcare advertising market are

• PUBLICIS GROUPE (France)
• FCB Worldwide, Inc. (U.S.)
• MCCANN WORLDGROUP (U.S.)
• VMLY&R (U.S.)
• Wunderman Thompson (U.S.)

Research Methodology: Middle East and Africa Healthcare Advertising Market

Сбор данных и анализ базового года выполняется с использованием модулей сбора данных с большими размерами выборки. Рыночные данные анализируются и оцениваются с использованием рыночных статистических и когерентных моделей. Также анализ доли рынка и анализ ключевых тенденций являются основными факторами успеха в рыночном отчете. Чтобы узнать больше, запросите звонок аналитика или можете оставить свой запрос.

Ключевой методологией исследования, используемой исследовательской группой DBMR, является триангуляция данных, которая включает в себя интеллектуальный анализ данных, анализ влияния переменных данных на рынок и первичную (отраслевую экспертную) проверку. Помимо этого, модели данных включают сетку позиционирования поставщиков, анализ временной линии рынка, обзор и руководство рынка, сетку позиционирования компании, анализ доли рынка компании, стандарты измерения, глобальный и региональный анализ и анализ доли поставщиков. Чтобы узнать больше о методологии исследования, отправьте запрос, чтобы поговорить с нашими отраслевыми экспертами.

SKU-57450