Глобальный рынок ставок на спорт – тенденции отрасли и прогноз до 2031 года

Анализ и размер рынка спортивных ставок

Футбол, известный как футбол во многих регионах, является главным видом спорта для глобальных ставок, пользуясь широкой популярностью в Европе, Южной Америке и ключевых сегментах Азии и Африки. Его огромная привлекательность обусловлена ​​различными факторами, включая широкую международную аудиторию, частое расписание матчей и множество доступных рынков ставок. Крупные турниры, такие как чемпионат мира по футболу FIFA, Лига чемпионов UEFA, и престижные внутренние лиги, такие как английская премьер-лига и Ла Лига, служат основными драйверами для существенного участия в ставках, предлагая прибыльные возможности для компаний, работающих в индустрии спортивных ставок.

Объем мирового рынка ставок на спорт в 2023 году оценивался в 160,73 млрд долларов США, а к 2031 году, по прогнозам, достигнет 325 млрд долларов США, при среднегодовом темпе роста 9,2% в прогнозируемый период с 2024 по 2031 год. Помимо аналитических данных о рынке, таких как рыночная стоимость, темпы роста, сегменты рынка, географический охват, участники рынка и рыночный сценарий, отчет о рынке, подготовленный командой Data Bridge Market Research, включает в себя углубленный экспертный анализ, анализ импорта/экспорта, анализ цен, анализ производства и потребления, а также поведение потребителей.

Область отчета и сегментация рынка

Market Definition

Sports betting entails individuals placing wagers on the outcome of sporting events, spanning diverse disciplines such as football, basketball, and horse racing. Bettors predict event outcomes and place bets with bookmakers or via online platforms. Successful predictions yield payouts determined by preset odds, forming a dynamic market within the broader gambling industry, driven by consumer demand for entertainment and the allure of potential financial gains.

Sports Betting Market Dynamics

Drivers

• Growing Popularity of Worldwide Sports Increases the Demand for Sports Betting

As more people engage with sporting events across the globe, the demand for wagering on outcomes increases. This trend is fueled by factors such as the widespread availability of worldwide sports coverage through television and digital platforms, the rise of fantasy sports leagues, and the integration of sports betting into mainstream culture. Furthermore, the globalization of sports has widened the pool of worldwide events available for betting, attracting a diverse range of enthusiasts. The symbiotic relationship between the popularity of worldwide sports and the sports betting market underscores a mutually beneficial dynamic, driving continuous growth and innovation within the industry.

• Legalization of Sports Betting Fosters an Accessible Marketplace

With regulations in place, barriers to entry are lowered, allowing more operators to participate and compete. This increased accessibility attracts a broader customer base, including both seasoned bettors and newcomers. Moreover, legalization fosters consumer trust and confidence in the industry, leading to higher levels of engagement and participation. As a result, the market experiences heightened activity, driving growth in revenue, innovation, and market penetration. Legalization acts as a pivotal driver, discovering the full potential of the sports betting market.

Opportunities

• Rise in Disposable Income Expands the Customer Base for Sports Betting

As individuals have more discretionary funds, they are more inclined to engage in leisure activities, including sports betting. With increased purchasing power, people are more willing to allocate funds for entertainment purposes, such as worldwide wagering on sporting events. This trend expands the customer base for sports betting operators, driving revenue growth. Moreover, higher disposable income levels often correlate with a greater appetite for risk-taking and investment, further stimulating participation in sports betting activities. Overall, increasing disposable income fuels demand within the sports betting market, contributing to its sustained expansion.

• Integration of Sports Betting With Media Enhances Viewer Experience

Media platforms leverage their extensive reach and audience engagement to promote and facilitate betting activities, creating synergies between sports content and gambling opportunities. Through strategic partnerships and innovative content offerings, media outlets capitalize on the growing popularity of sports betting, enhancing viewer experiences and driving user participation. This integration expands the market's reach and cultivates a seamless user journey, encouraging increased bet placements and revenue generation for both media and betting entities.

For instance, In September 2021, Endeavor Group Holdings Inc, an entertainment and sports company based in the U.S., acquired OpenBet from Scientific Games. This acquisition enhances Endeavor's position in the sports betting market, particularly through its subsidiary IMG ARENA. With OpenBet, a U.K.-based sports betting entertainment company, under its umbrella, Endeavor strengthens its foothold in the industry, expanding its offerings and capabilities in the global sports betting ecosystem.

Restraints/Challenges

• Financial Vulnerability Arising from Betting Outcomes Constrains Sports Betting Businesses

Sports betting businesses face inherent risks due to the uncertainty of game results, which can lead to substantial losses. This vulnerability impacts the stability and growth potential of these businesses, influencing their investment strategies and operational decisions. Inadequate risk management strategies can lead to significant losses, reputation damage, and regulatory scrutiny, limiting the growth and sustainability of sports betting businesses.

• Increased Match-Fixing Concerns Hampers the Expansion of Sports Betting Sector

Concerns over match-fixing deter bettors from participating, fearing unfair outcomes and potential financial losses. Public scandals and high-profile cases of match-fixing further tarnish the reputation of the industry, dissuading both casual and serious bettors from engaging in sports betting activities. Consequently, the specter of match-fixing hampers market growth and stunts the potential expansion of the sports betting sector.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In December 2023, Betsson, a prominent player in the sports betting market, strategically collaborated with Racing Club de Avellaneda. This collaboration, set for the 2023/2024 season, involved Betsson's logo being displayed on the upper back of both men's and women's First Division football teams' shirts for local and international matches, starting May 19. This partnership serve as a strategic move to increase brand visibility and engagement within the sports industry, leveraging football's widespread popularity to attract new customers and expand market reach
• In September 2023, Betsson secured a license to provide online sports betting in the regulated French market, in partnership with a local entity. The launch occurred in the fourth quarter of 2023, operating under the Betsson brand, expanding its reach into France's online betting landscape
• In September 2022, Bet365 launched its e-sports betting service in Colorado under Century Casinos' state master license, tapping into the growing demand for electronic sports betting in the region, leveraging its partnership to access the market effectively
• In September 2022, Entain Plc, in collaboration with Bally's Corporation, BetMGM, DraftKings FanDuel, and MGM Resorts International, announced a joint initiative promoting responsible gaming. This collective effort aims to enhance their global brand image by prioritizing and advocating for responsible gambling practices across their platforms
• In May 2022, William Hill launched its flagship brand in Latvia, revealing strategies to significantly boost revenue in the region. Leveraging existing media partnerships, William Hill plans to create tailored content aligned with the Brotherhood brand strategy, aiming to strengthen its market presence and engagement in Latvia's betting and online casino industry

Sports Betting Market Scope

The market is segmented on the basis of type, platform, operator, sports, and age group. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Type

• Line-In-Play
• Fixed Old Betting
• Exchange Betting
• Daily Fantasy
• Spread Betting
• E-Sports
• Pari Mutuel
• Others

Platform

• Online
• Offline

Sports

• Racing
• Non Racing Sports

Operator

• Food Grade
• Casinos
• Bingo Halls
• Card Rooms
• Bookmakers
• Coin-Operated Gambling Device
• Concession Operators
• Video Gaming Terminals
• Lotteries Operator
• Off-Track Sports Betting
• Others

Age Group

• Gen Z
• Gen Y/Millennials
• Gen X
• Baby Boomers

Sports Betting Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by type, platform, operator, sports, and age group as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America.

Europe is expected to dominate the market due to favorable regulations governing the industry across multiple European countries. These regulations often prioritize consumer protection and responsible gambling measures, which resonate well with the populations they serve. The structured regulatory framework ensures a safer and more transparent betting environment, fostering trust and confidence among users. Consequently, Europe emerges as a key hub for both traditional and online betting activities, attracting significant investment and driving market growth within the region.

Asia-Pacific is expected for rapid growth in the market, driven by increasing participation in gambling activities and legalization efforts across multiple countries. This expansion is fueled by a growing population engaging in various forms of sports betting, attracting attention from international market players. The trend signifies a shift towards more open regulatory frameworks, creating opportunities for overseas operators to enter and capitalize on the burgeoning market. As legal barriers diminish and interest in sports betting rises, the Asia-Pacific region emerges as a key growth area for the global gambling industry.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Sports Betting Market Share Analysis

Конкурентная среда рынка содержит сведения о конкурентах. Включены сведения о компании, ее финансах, полученном доходе, рыночном потенциале, инвестициях в исследования и разработки, новых рыночных инициативах, глобальном присутствии, производственных площадках и объектах, производственных мощностях, сильных и слабых сторонах компании, запуске продукта, широте и широте продукта, доминировании приложений. Приведенные выше данные касаются только фокуса компаний на рынке.

Некоторые из основных игроков, работающих на рынке:

• BETSSON AB (Швеция)
• Fortuna Entertainment Group (Чешская Республика)
• Las Vegas Sands Corp (США)
• bet365 (Великобритания)
• Flutter Entertainment plc (Ирландия)
• 888 Holdings Plc (Великобритания)
• Энтейн (Великобритания)
• Kindred Group plc (Швеция)
• MGM Resorts International (США)
• Wynn Resorts Holdings (США)
• НОВИБЕТ (Греция)
• Galaxy Entertainment Group Limited (Гонконг)
• Sun International (Южная Африка)
• RTSmunity as (Словакия)
• Sky Infotech. (Индия)
• Peermont Global Proprietary Limited (Южная Африка)
• SJM Holdings Limited (Макао)
• Sportradar AG (Швейцария)
• FanUp Inc. (США)
• Rivalry Ltd. (Канада)
• EveryMatrix (Мальта)
• Группа Кайрос (Великобритания)
• БЕТАМЕРИКА (США)
• Научная игра (США)
• ComeOn Group (Мальта)

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