Отчет об анализе размера, доли и тенденций мирового рынка снэк-батончиков – обзор отрасли и прогноз до 2031 года

Анализ рынка закусочных баров

Рынок батончиков для закусок переживает существенный рост, обусловленный растущим спросом на удобные, полезные и удобные для перекуса варианты. Занятый образ жизни потребителей и растущая осведомленность о здоровье и благополучии подпитывают популярность батончиков для закусок. Эти батончики предлагают быстрый заряд энергии, что делает их популярным выбором среди спортсменов и любителей фитнеса. Более того, растущее предпочтение батончиков для закусок с высоким содержанием белка и низким содержанием сахара стимулирует рост рынка. Инновации во вкусах и ингредиентах, а также внедрение органических и безглютеновых вариантов еще больше расширяют рынок.  

Размер рынка закусочных

Объем мирового рынка снэк-батончиков в 2023 году оценивался в 25,40 млрд долларов США, а к 2031 году, по прогнозам, достигнет 36,79 млрд долларов США, при среднегодовом темпе роста 4,74% в прогнозируемый период с 2024 по 2031 год. Помимо аналитических данных о рыночных сценариях, таких как рыночная стоимость, темпы роста, сегментация, географический охват и основные игроки, рыночные отчеты, подготовленные Data Bridge Market Research, также включают в себя углубленный экспертный анализ, анализ ценообразования, анализ доли бренда, опрос потребителей, демографический анализ, анализ цепочки поставок, анализ цепочки создания стоимости, обзор сырья/расходных материалов, критерии выбора поставщиков, анализ PESTLE, анализ Портера и нормативную базу.

Тенденции рынка закусочных баров

«Растущий спрос на полезные для здоровья и функциональные снековые батончики»

Растущее внимание к здоровью и благополучию значительно стимулирует спрос на батончики для закусок, которые предлагают функциональные преимущества. Потребители больше не ищут просто быстрый перекус, а ищут закуски, которые дают определенные преимущества для здоровья. Батончики для закусок, которые поддерживают улучшенное пищеварение, повышенный уровень энергии и восстановление мышц, становятся все более популярными, поскольку люди стремятся интегрировать свой выбор диеты с целями по здоровью. Эта тенденция отражает более широкое движение к функциональным продуктам , которые предлагают больше, чем просто базовое питание.

In addition to functional benefits, the clean label trend is profoundly influencing the snack bar market. Many consumers are becoming more discerning about what they eat, demanding transparency in ingredient lists and favoring products that are free from artificial additives, preservatives, and other synthetic components. Brands are responding to this demand by highlighting natural ingredients and clean production processes, which resonate with health-conscious shoppers seeking products that align with their lifestyle choices. This trend is expanding the market for snacks bars by accommodating diverse dietary preferences and contributing to the overall growth of the functional and clean-label snack bar segments.

Report Scope and Market Segmentation       

Snacks Bars Market Definition

Snacks bars are convenient, portable food products that are designed to provide a quick and nutritious snack option. They are typically made from a combination of cereals, nuts, seeds, fruits, and other ingredients, and are available in various types such as energy bars, protein bars, and granola bars. Snacks bars are popular for their ability to provide an energy boost and nutritional benefits, making them a preferred choice for on-the-go consumption.

Snacks Bars Market Dynamics

Drivers 

• Increasing Demand for Convenient and Healthy Snacks

With modern consumers juggling multiple responsibilities and often lacking time for traditional meals, snacks bars provide a quick and nutritious solution that fits seamlessly into their busy schedules. These portable snacks are ideal for on-the-go consumption, offering an easy way to maintain energy levels throughout the day. Snacks bars often come packed with essential vitamins, minerals, and other nutrients, making them an attractive choice for those looking to make healthier eating choices without sacrificing convenience. Busy lifestyles and the growing focus on health and wellness are driving the demand for convenient snack options such as healthy snack bars.

• Rising Popularity of Protein-Rich and Low-Sugar Snacks bars

Consumers are increasingly opting for snacks bars that are high in protein and low in sugar, as these products align with their health and fitness goals. Protein-rich snack bars are particularly favored by fitness enthusiasts and athletes who seek to support muscle recovery and maintain energy levels. Simultaneously, there is a growing awareness about the adverse effects of excessive sugar consumption, leading consumers to prefer low-sugar alternatives. The availability of a wide range of flavors and ingredient combinations further enhances the appeal of protein-rich and low-sugar snacks bars. These products cater to diverse taste preferences while providing the nutritional benefits that health-conscious consumers desire, thereby driving their popularity in the market.

Opportunities

• Growing Popularity of Plant-Based Snacks bars

With more consumers adopting vegetarian or vegan lifestyles, the demand for snacks that align with these dietary preferences is on the rise. Plant-based snacks bars cater to health-conscious consumers who prioritize natural, minimally processed foods that support overall well-being. These bars often include ingredients like nuts, seeds, legumes, and whole grains, which are rich in essential nutrients and fiber. Additionally, plant-based snacks bars appeal to those seeking sustainable food options, as they typically have a lower environmental impact compared to animal-based products. The trend towards plant-based diets is creating significant opportunities for the development of vegan snacks bars made with plant-based proteins and ingredients.

• Innovations in Functional Ingredients

Advancements in ingredient technologies are enabling the incorporation of functional ingredients in snacks bars, offering specific health benefits that go beyond basic nutrition. These functional ingredients include probiotics for improved digestion, adaptogens for stress relief, and superfoods for enhanced energy and overall health. The ability to target particular health concerns and provide added value through these ingredients is driving innovation in the snack bar market. As a result, the incorporation of these advanced ingredients is boosting the appeal of snacks bars, creating opportunities for market growth, and encouraging continuous product development.

Restraints/Challenges

• High Production Costs

The production of high-quality snacks bars involves significant costs, primarily due to the need for premium ingredients, specialized manufacturing processes, and attractive packaging. Sourcing top-notch ingredients, such as organic nuts, seeds, and superfoods, often comes at a higher price, which directly impacts the overall production cost. Packaging also plays a crucial role in preserving freshness and appealing to consumers, adding another layer of cost. These high production costs can affect the pricing and affordability of snacks bars, making it challenging for manufacturers to compete.  

• Intense Competition and Market Saturation

The snacks bars market is characterized by intense competition and a high degree of market saturation, with numerous brands competing for consumer attention. Established players, as well as new entrants, continually strive to capture market share by offering innovative flavors, functional ingredients, and unique packaging. This competitive landscape can make it difficult for new brands to establish themselves and for existing brands to maintain their market position.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Global Snacks Bars Market Scope

The market is segmented on the basis of product type and distribution channels. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Cereal Bars
  • Granola/Muesli Bars
  • Others
• Energy Bars
• Others

Distribution Channels

• Supermarkets/Hypermarkets
• Convenience Stores
• Speciality Stores
• Online
• Others

Global Snacks Bars Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, product type, and distribution channels as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to the growing consumer preference for healthy and convenient snack options. As health consciousness continues to rise, consumers in North America are increasingly seeking snacks bars that offer nutritional benefits and align with their dietary goals. The well-established retail infrastructure and high disposable incomes further support this trend. 

Asia-Pacific is expected to be the fastest growing due to several factors, including increasing consumer awareness of the health benefits associated with protein bars. The region's globalization and westernization trends are also playing a significant role, as traditional eating habits evolve and more consumers adopt modern dietary practices. Additionally, changing lifestyles and rising personal disposable incomes are contributing to the growing demand for snacks bars across Asia-Pacific.

Раздел отчета по странам также содержит отдельные факторы, влияющие на рынок, и изменения в регулировании на внутреннем рынке, которые влияют на текущие и будущие тенденции рынка. Такие данные, как анализ цепочки создания стоимости вверх и вниз по течению, технические тенденции и анализ пяти сил Портера, тематические исследования — вот некоторые из указателей, используемых для прогнозирования рыночного сценария для отдельных стран. Кроме того, при предоставлении прогнозного анализа данных по странам учитываются наличие и доступность глобальных брендов и их проблемы, связанные с большой или малой конкуренцией со стороны местных и отечественных брендов, влияние внутренних тарифов и торговых путей.

Доля мирового рынка снэк-баров

Конкурентная среда рынка содержит сведения о конкурентах. Включены сведения о компании, ее финансах, полученном доходе, рыночном потенциале, инвестициях в исследования и разработки, новых рыночных инициативах, глобальном присутствии, производственных площадках и объектах, производственных мощностях, сильных и слабых сторонах компании, запуске продукта, широте и широте продукта, доминировании приложений. Приведенные выше данные касаются только фокуса компаний на рынке.

Лидерами рынка снек-баров, работающими на рынке, являются:

• Abbott Laboratories (США)
• Associated British Foods plc (Великобритания)
• Ferrero International SA (Италия)
• General Mills Inc. (США)
• Halo Foods Ltd (Великобритания)
• Компания Kellogg (США)
• Lotus Bakeries (Бельгия)
• Mars Incorporated (США)
• Mondelēz International Inc. (США)
• Nestlé SA (Швейцария)
• PepsiCo Inc. (США)
• Post Holdings Inc. (США)
• Simply Good Foods Co. (США)
• Компания Hershey (США)

Последние разработки на рынке снэк-баров

• В июле 2023 года компании Emirates Snack Foods (ESF) и Hershey объявили о стратегическом партнерстве, направленном на расширение ассортимента продукции Hershey и увеличение ее присутствия на региональном рынке снеков.
• В мае 2023 года компания Nestle's Milo представила новый протеиновый батончик, который содержит 6 граммов белка и является источником клетчатки. Эти батончики стоят 8 долларов США за упаковку в 180 граммов, или шесть батончиков, и доступны в магазинах Coles и независимых продуктовых магазинах по всей Австралии.

SKU-47777