Отчет об анализе размера, доли и тенденций мирового рынка шоколада премиум-класса – обзор отрасли и прогноз до 2031 года

Анализ рынка шоколада премиум-класса

Рынок шоколада премиум-класса демонстрирует значительный рост, обусловленный инновациями в технологиях и меняющимися предпочтениями потребителей. Недавние достижения включают методы производства от бобов до плитки, которые позволяют производителям контролировать каждый шаг процесса изготовления шоколада, улучшая вкус и качество. Растущий интерес потребителей к ремесленным продуктам и прозрачность в источниках подпитывают эту тенденцию.

Кроме того, использование устойчивых методов снабжения и прямых торговых отношений с фермерами какао набирает обороты, обслуживая экологически сознательных потребителей. Такие технологии, как блокчейн, внедряются для отслеживания происхождения какао, обеспечивая этичную практику и повышая доверие потребителей. Более того, включение высококачественных ингредиентов, таких как органическое какао, натуральные подсластители и уникальные вкусовые добавки (например, специи, травы и экзотические фрукты), привлекает потребителей, заботящихся о своем здоровье. Этот акцент на премиальных, ориентированных на здоровье вариантах привел к увеличению спроса на темный шоколад и сорта без сахара.

Данные рынка показывают, что сегмент шоколада премиум-класса, как ожидается, значительно вырастет, поскольку растущие располагаемые доходы и готовность тратить деньги на роскошные продукты питания еще больше подстегивают эту тенденцию. В результате бренды, которые отдают приоритет качеству и устойчивости, готовы к существенному росту в этой меняющейся рыночной среде.

Размер рынка шоколада премиум-класса

Объем мирового рынка шоколада премиум-класса в 2023 году оценивался в 39,90 млрд долларов США, а к 2031 году, по прогнозам, достигнет 55,88 млрд долларов США, при среднегодовом темпе роста 4,3% в прогнозируемый период с 2024 по 2031 год. Помимо аналитических данных о рыночных сценариях, таких как рыночная стоимость, темпы роста, сегментация, географический охват и основные игроки, рыночные отчеты, подготовленные Data Bridge Market Research, также включают в себя углубленный экспертный анализ, анализ ценообразования, анализ доли бренда, опрос потребителей, демографический анализ, анализ цепочки поставок, анализ цепочки создания стоимости, обзор сырья/расходных материалов, критерии выбора поставщиков, анализ PESTLE, анализ Портера и нормативную базу.

Тенденции рынка шоколада премиум-класса

«Рост популярности здорового образа жизни на рынке шоколада премиум-класса»

Заметной тенденцией на рынке шоколада премиум-класса является растущее предпочтение потребителями более здоровых вариантов. Многие бренды теперь включают в свои шоколадные изделия функциональные ингредиенты, такие как суперпродукты , орехи и натуральные подсластители. Например, такие бренды, как Alter Eco, предлагают плитки темного шоколада, обогащенные такими ингредиентами, как киноа и кокосовый сахар, что привлекает потребителей, заботящихся о своем здоровье. Кроме того, растет спрос на органический и этически полученный шоколад, а такие компании, как Green & Black's, подчеркивают свою практику справедливой торговли. Эта тенденция отражает сдвиг в сторону безвинного баловства, когда потребители ищут шоколад премиум-класса, который соответствует их целям в области здоровья и благополучия.

Объем отчета и сегментация рынка шоколада премиум-класса

Premium Chocolate Market Definition

Premium chocolate is high-quality chocolate made from carefully sourced cocoa beans, often characterized by its rich flavor, smooth texture, and superior ingredients. Different from mass-produced chocolate, premium varieties use a higher cocoa content and minimal additives, emphasizing natural flavors. Artisanal methods, such as bean-to-bar production, are common, allowing chocolatiers to control every step of the process, from sourcing to refining. These chocolates may feature unique flavors, textures, and fillings, catering to discerning consumers who appreciate the complexity and craftsmanship involved. In addition, premium chocolate often focuses on ethical sourcing and sustainability, enhancing its appeal to health-conscious and environmentally aware buyers.

Premium Chocolate Market Dynamics

Drivers

• Growing Demand for Gourmet Products

The premium chocolate market is experiencing significant growth driven by the increasing consumer desire for gourmet products. As people seek unique flavors and artisanal experiences, brands are responding by introducing innovative offerings. For instance, in January 2024, Haldiram's, a leading Indian snacks and sweets brand, has entered the premium chocolate segment with the launch of 'Cocobay.' This new chocolate brand proudly claims to use 100% pure cocoa in all its products. Cocobay features a collection of uniquely crafted chocolates that infuse traditional Indian flavors, including fruit and spices, appealing to local tastes and preferences, thereby enhancing Haldiram's product diversity.

• Healthier Snacking Alternatives

The growing trend of health-conscious eating is significantly driving the premium chocolate market. Consumers increasingly prefer chocolates that use natural sweeteners such as honey or agave syrup and incorporate nutritious ingredients such as nuts and dried fruits. For instance, in September 2021, Ferrero International S.A. forged an exclusive partnership with Lagardère Travel Retail to pre-launch a new range of premium chocolate tablets. This innovative product line features three decadent flavors: milk, dark (55% cocoa), and white chocolate, all crafted using the finest quality ingredients. The collaboration aims to enhance the shopping experience for travelers by offering luxurious chocolate options in travel retail locations.

Opportunities

• Rise of Ethical Sourcing

The rise of ethical sourcing creates significant opportunities in the premium chocolate market. Consumers are increasingly prioritizing brands that emphasize sustainability and fair trade practices, leading to a surge in demand for ethically produced chocolates. For instance, in October 2023, Mondelēz International Inc. unveiled an exciting new Toblerone brand platform, significantly expanding its premium chocolate range from airports to retail stores across the United States. The introduction includes the innovative Tiny Toblerone packages, available in two delicious varieties: the classic milk chocolate with honey and almond nougat, alongside a variety pack that features an assortment of milk, white, and dark chocolates with honey and almond nougat.

• Expansion of E-commerce

The expansion of e-commerce presents significant opportunities for the premium chocolate market, enabling brands to reach a wider audience. Online platforms such as Amazon and specialty chocolate websites allow consumers to access a diverse range of premium products, including unique artisanal brands that may not be available in local stores. For instance, in September 2023, Hershey Canada Inc. made a notable addition to its product lineup with the introduction of "Hershey's Oat Made," a plant-based chocolate option. This innovative product features two enticing flavors: Creamy and Almond & Sea Salt. Aimed at health-conscious consumers and those seeking dairy-free alternatives, Hershey's Oat Made caters to the rising demand for plant-based snacks while maintaining the beloved taste of classic Hershey's chocolate.

Restraints/Challenges

• High Production Costs

High production costs is a significant restraint for the premium chocolate market. The use of high-quality ingredients, such as ethically sourced cocoa, organic sugar, and artisanal techniques, elevates manufacturing expenses. This makes it challenging for premium chocolate brands to maintain competitive pricing compared to mass-produced alternatives. As a result, these brands may struggle to attract price-sensitive consumers who prioritize affordability over quality. The inability to balance quality and cost can lead to decreased market share, especially in a landscape where consumers are increasingly drawn to lower-priced options. Consequently, high production costs hinder profitability and growth in the premium chocolate market.   

• Changing Consumer Preferences

Changing consumer preferences significantly hinder the premium chocolate market as shoppers increasingly demand unique flavors and ethically sourced ingredients. This shift places pressure on brands to innovate continually, incorporating exotic ingredients and sustainable practices into their offerings. Brands that fail to keep pace with these evolving tastes risk losing market relevance and customer loyalty. In addition, the focus on health-conscious choices can further complicate matters, as traditional premium chocolates often contain high sugar and fat content. As a result, brands that do not adapt their product lines to align with these preferences may experience stagnation or decline in sales, impacting overall market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Premium Chocolate Market Scope

The market is segmented on the basis of category, form, product type, and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Milk Chocolate
• Dark Chocolate
• White Chocolate

Product Type

• Regular/Plain
• Filled

Inclusion

• With Inclusion Chocolates And Regular
• No Inclusions Chocolate

Nature

• Conventional
• Organic

Category

• Standard Premium
• Super Premium

Cocoa Content

• 50-60%
• 71-80%
• 61-70%
• 81-90%
• 91-100%

Flavor

• Flavor
• Classic/Regular

Packaging

• Plastic Wrap
• Gift Boxes/Assorted
• Pouches
• Board Box
• Sachets
• Others

Distribution Channel

• Store Based Retailer
• Non-Store Retailers

Premium Chocolate Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, category, form, product type, and end user as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

Europe is expected to dominate the premium chocolate market, with Germany leading in market share and revenue. This growth is driven by increasing consumer awareness of high-quality chocolate products and their health benefits. The rising trend of premiumization in confectionery further supports this market expansion, as consumers seek indulgent and unique chocolate experiences.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Premium Chocolate Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Premium Chocolate Market Leaders Operating in the Market Are:

• Mars, Incorporated (Virginia)
•  Mondelēz International (U.S.)
•  THE HERSHEY COMPANY (U.S.)
• Ferrero (Italy)
•  Nestlé (Switzerland)
•  General Mills, Inc. (U.S.)
•  Meiji Holdings Co., Ltd. (Japan)
•  Chocoladefabriken Lindt & Sprüngli AG (Switzerland)
•  Barry Callebaut (Switzerland)
•  The Kraft Heinz Company (U.S.)
•  Cargill, Incorporated. (U.S.)
•  Cloetta AB (Sweden)
•  Ghirardelli Chocolate Company (A Subsidiary of Lindt & Sprüngli AG) (U.S.)
•  Ezaki Glico Co., Ltd. (Japan)
• MORINAGA & CO., LTD (Japan)
•  Arcor (Argentina)

Latest Developments in Premium Chocolate Market

• In January 2024, Mars, the global confectionery giant, has strategically expanded its product portfolio by acquiring "Hotel Chocolat," a prominent UK-based premium chocolate brand. This acquisition aligns with Mars' objective to diversify its offerings and tap into the luxury chocolate market, where Hotel Chocolat is known for its high-quality ingredients and innovative flavors, catering to the growing consumer demand for premium chocolate experiences
• In January 2024, Haldiram's, a leading Indian snacks and sweets brand, has entered the premium chocolate segment with the launch of 'Cocobay.' This new chocolate brand proudly claims to use 100% pure cocoa in all its products. Cocobay features a collection of uniquely crafted chocolates that infuse traditional Indian flavors, including fruit and spices, appealing to local tastes and preferences, thereby enhancing Haldiram's product diversity
• In September 2023, Hershey Canada Inc. has made a notable addition to its product lineup with the introduction of "Hershey's Oat Made," a plant-based chocolate option. This innovative product features two enticing flavors: Creamy and Almond & Sea Salt. Aimed at health-conscious consumers and those seeking dairy-free alternatives, Hershey's Oat Made caters to the rising demand for plant-based snacks while maintaining the beloved taste of classic Hershey's chocolate
• В апреле 2023 года Toll House, известный бренд под управлением Nestlé, выпустил два новых вида шоколадной крошки на растительной основе, удовлетворяя растущий спрос на веганские и безмолочные варианты выпечки. Эти шоколадные кусочки включают полусладкие и темные сорта шоколада, разработанные для обеспечения насыщенного вкуса и гладкой текстуры. Эта инициатива отражает приверженность Toll House инновациям, позволяя домашним пекарям создавать восхитительные лакомства без ущерба для вкуса или диетических предпочтений
• В сентябре 2021 года Ferrero International SA заключила эксклюзивное партнерство с Lagardère Travel Retail для предварительного запуска новой линейки плиток шоколада премиум-класса. Эта инновационная линейка продукции включает три изысканных вкуса: молочный, темный (55% какао) и белый шоколад, все из которых изготовлены с использованием ингредиентов высочайшего качества. Целью сотрудничества является улучшение опыта покупок для путешественников путем предложения роскошных вариантов шоколада в точках розничной торговли для путешественников
• В мае 2020 года Chocoladefabriken Lindt & Sprüngli AG объявила о захватывающем дополнении к своей линейке продукции, выпустив трюфели с соленой карамелью в Европе и других регионах. Эти изысканные лакомства изготавливаются из гладкого молочного шоколада, окутывая шелковистую начинку со вкусом карамели, обеспечивая идеальный баланс сладкого и соленого. Это новое предложение отражает приверженность Lindt качеству и инновациям на рынке шоколада премиум-класса, привлекая взыскательных любителей шоколада

SKU-57299