Глобальный рынок электронной коммерции в сфере ухода за домашними животными — тенденции отрасли и прогноз до 2030 года

Анализ и размер рынка электронной коммерции по уходу за домашними животными

Электронная коммерция по уходу за домашними животными имеет огромное значение для современного владения домашними животными, обеспечивая удобство, доступность и широкий спектр товаров и услуг, связанных с домашними животными. Ее приложения разнообразны, охватывая покупку кормов и лекарств для домашних животных, ветеринарные консультации, бронирование услуг по уходу за домашними животными и даже усыновление домашних животных. Эта цифровая платформа не только упрощает жизнь владельцев домашних животных, но и способствует ответственному уходу за домашними животными с помощью образовательных ресурсов и экспертных рекомендаций. Благодаря возможности сравнивать цены, получать доступ к подробной информации о продуктах и ​​получать доставку на дом, электронная коммерция по уходу за домашними животными улучшает общее благополучие домашних животных и укрепляет связь между владельцами и их любимыми животными. Ее значение заключается в ее роли как всеобъемлющего, удобного и информативного центра для всего, что связано с домашними животными, в конечном итоге способствуя счастью и здоровью домашних животных во всем мире.

Data Bridge Market Research анализирует, что глобальный рынок электронной коммерции по уходу за домашними животными, который в 2022 году составил 24,44 млрд долларов США, как ожидается, достигнет 47,00 млрд долларов США к 2030 году и, как ожидается, будет претерпевать среднегодовой темп роста в размере 8,52% в прогнозируемый период с 2023 по 2030 год. «Кошачьи» доминируют в сегменте типов на мировом рынке электронной коммерции по уходу за домашними животными, поскольку кошки неприхотливы в уходе, требуют меньшего обучения, чем другие домашние животные, и обходятся дешевле собак с точки зрения ежедневного и ветеринарного ухода, а также являются любящими и самодостаточными. В дополнение к рыночным данным, таким как рыночная стоимость, темпы роста, сегменты рынка, географический охват, участники рынка и рыночный сценарий, рыночный отчет, подготовленный командой Data Bridge Market Research, включает в себя углубленный экспертный анализ, анализ импорта/экспорта, анализ цен, анализ производства и потребления и поведение потребителей.

Масштаб и сегментация рынка электронной коммерции в сфере ухода за домашними животными

Market Definition

Pet care e-commerce refers to the online retailing of products and services specifically tailored to pets and their owners. It provides a digital platform where consumers can browse, purchase, and sometimes even receive expert advice on pet-related items and services. Pet care e-commerce encompasses a wide range of products, including pet food, grooming supplies, toys, healthcare products, and accessories. Customers can shop for these items from the comfort of their homes, often benefiting from a broader selection, competitive pricing, convenient home delivery, and access to customer reviews.

Global Pet Care E-commerce Market Dynamics

Drivers

• The Rising trend of Pet Ownership

The number of households adopting pets, such as dogs, cats, birds, and small animals, has been steadily increasing. This surge in pet ownership is driven by factors such as companionship, emotional well-being, and the desire for family-friendly pets. Beyond traditional dogs and cats, there is growing interest in owning exotic pets, reptiles, and small mammals. This diversity in pet ownership expands the market's potential customer base. An aging population has shown an inclination toward pet ownership for companionship and emotional support. This demographic trend contributes to the growth of the global pet care e-commerce market. The increasing pet ownership trend is driven by a combination of societal, economic, and lifestyle factors. This growing base of pet owners seeks convenient and reliable access to pet care essentials, making e-commerce platforms a preferred choice for meeting their pet's needs.

• E-commerce Platforms Offer a Vast Selection of Pet Care Products

E-commerce platforms offer an extensive array of pet care products and services, ranging from pet food, grooming supplies, toys, and accessories to healthcare products and prescription medications. This comprehensive range allows pet owners to find everything they need in one place. Pets come in various sizes, breeds, and species, each with unique requirements. E-commerce platforms cater to this diversity by providing specialized products tailored to different pets' needs. Whether it's food for specific breeds, age groups, or health conditions, pet owners can find the right products easily.

E-commerce platforms stay updated with emerging pet care trends, such as CBD-infused pet products, smart pet tech, and personalized pet nutrition. By offering the latest innovations, they remain relevant and appealing to pet owners. The extensive product variety available on pet care e-commerce platforms ensures that pet owners can find products tailored to their pets' specific needs, preferences, and lifestyles. This diversity plays a crucial role in driving the popularity and growth of the global pet care e-commerce market.

Opportunity

• E-commerce Platforms can offer Personalized Product Recommendations and Shopping Experiences

E-commerce platforms can utilize data analytics and machine learning algorithms to analyse a pet owner's browsing and purchasing history. By doing so, they can provide personalized product recommendations based on the pet's breed, age, size, and dietary preferences. These tailored recommendations help pet owners discover new products that are relevant to their pet's needs. Subscription-based models for pet products have gained popularity. E-commerce platforms can offer personalized subscription services, allowing pet owners to receive essential items such as pet food, treats, and medications on a regular schedule. Customization options can include selecting delivery frequencies, quantities, and product preferences.

E-commerce platforms can offer real-time chat or AI-driven customer support to address pet owners' queries and concerns. This personalized assistance can guide users in selecting the right products and resolving any issues they encounter. Personalized shopping in the global pet care e-commerce market not only enhances customer satisfaction but also drives repeat business and brand loyalty. By leveraging data and technology, e-commerce platforms can create a more engaging and tailored experience for pet owners and their beloved pets.

Restraint/Challenge

• Ensuring the Quality and Safety of Pet Care Products Purchased Online

Quality assurance involves maintaining stringent standards for the products offered in the global pet care e-commerce market. This can be a restraint as it limits the range of products that can be sold. Not all suppliers or manufacturers meet the required quality benchmarks, leading to limitations in product variety. In the event of product recalls due to quality or safety concerns, e-commerce platforms must swiftly remove affected products from their listings to protect pets and their owners. This can impact revenue and the reputation of the platform.

Ensuring the authenticity of products, especially popular or high-end pet care brands, is a significant challenge. Counterfeit or substandard products can infiltrate the market, posing a risk to pets' health and consumers' trust. While quality assurance is essential for ensuring the safety and satisfaction of pet owners, it can also pose restraints in terms of costs, compliance, and product limitations. E-commerce platforms must strike a balance between offering a wide range of products and maintaining the highest quality and safety standards.

This global pet care e-commerce market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global pet care e-commerce market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Developments

• In August 2020, Elanco Animal Health paid USD 6.89 billion to purchase Bayer AG. This acquisition of Bayer AG by Elanco Animal Health helps to the international development, manufacture, and marketing of veterinary goods for cattle and pets. Bayer AG is a German corporation that specializes in per-care e-commerce
• In May 2019, Loop, a practical e-commerce purchasing platform to decrease packaging waste, was launched by Carrefour and TerraCycle in collaboration with over twenty businesses, including Mars Petcare and its brand Perfect Fit. Perfect Fit, the only pet food brand now available on Loop, provides superior nourishment for cats in beautifully designed and sturdy packaging

Global Pet Care E-commerce Market Scope

The global pet care e-commerce market is segmented on the basis of animal type, and type. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Animal Type

• Canine
• Feline
• Crawler
• Others

Type

• Pet Care Products
• Pet Food
• Services
• Others

Global Pet Care E-commerce Market Regional Analysis/Insights

The global pet care e-commerce market is analysed and market size insights and trends are provided by animal type, and type referenced above.

The countries covered in the global pet care e-commerce market report are U.S., Canada, Mexico, Germany, Poland, Ireland, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Chile, Rest of South America, U.A.E., Saudi Arabia, Egypt, Kuwait, South Africa, and Rest of Middle East and Africa

North America dominates the global pet care e-commerce market due to the rise in the number of companion animal adoptions. Furthermore, the well-established e-commerce industry and growing awareness related to pet healthcare will further boost the growth of the pet care e-commerce market in the region during the forecast period.

Asia-Pacific is expected to observe a significant amount of growth and become the fastest growing region in the global pet care e-commerce market due to the increased adoption of companion animals. Moreover, the rise in disposable income, increasing awareness, and high mobile adaptively are further anticipated to propel the growth of the pet care e-commerce market in the region in the coming years.     

The country section of the report also provides individual market-impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, and Porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Global Pet Care E-commerce Market Share Analysis

The global pet care e-commerce market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the global pet care e-commerce market.

Some of the major players operating in the global pet care e-commerce market are:

• BarkBox. (U.S.)
• SmartPak Equine (U.S.)
• PetFlow (U.S.)
• Amazon Web Services, Inc. (U.S.)
• Dover Saddlery, Inc. (U.S.)
• PetSmart Inc. (U.S.)
• Petco Animal Supplies, Inc. (США)
• Chewy, Inc. (США)
• PETstock (Австралия)
• Nestlé (Швейцария)
• Ancol Pet Products Limited (Великобритания)
• Blue Buffalo Co., Ltd. (США)
• Champion Petfoods (Канада)
• Компания Colgate-Palmolive (США)
• Heristo aktiengesellschaft (Германия)
• Mars, Incorporated (США)
• Doskocil Manufacturing Company, Inc (США)
• Трупаньон (США)
• Freshpet (США)
• Zoetis Inc. (США)

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