Мировой рынок аксессуаров для волос – тенденции отрасли и прогноз до 2030 года

Анализ и размер рынка аксессуаров для волос

Волосы играют важную роль в улучшении внешнего вида. Здоровые, блестящие и ухоженные волосы улучшают внешний вид человека. В результате люди ухаживают за своими волосами, экспериментируют с разными прическами и дополняют их аксессуарами, чтобы выглядеть привлекательно. Аксессуары для волос больше не ограничиваются резинками и шпильками. В настоящее время на рынке представлен широкий ассортимент аксессуаров для волос, особенно для женщин, которые являются основными покупателями аксессуаров для волос.

Data Bridge Market Research анализирует, что рынок аксессуаров для волос, который в 2022 году составил 20,56 млрд долларов США, к 2030 году вырастет до 52,37 млрд долларов США, и, как ожидается, в прогнозируемый период будет испытывать среднегодовой темп роста в 12,4%. «Резинки и завязки» доминируют в сегменте продукции на рынке аксессуаров для волос из-за доступности широкого ассортимента продукции с точки зрения дизайна, формы и материала.

Помимо аналитических данных о рыночных сценариях, таких как рыночная стоимость, темпы роста, сегментация, географический охват и основные игроки, рыночные отчеты, подготовленные Data Bridge Market Research, также включают в себя углубленный экспертный анализ, географически представленные данные о производстве и мощностях компаний, схемы сетей дистрибьюторов и партнеров, подробный и обновленный анализ ценовых тенденций и анализ дефицита цепочки поставок и спроса.

Масштаб и сегментация рынка аксессуаров для волос

Market Definition

Hair accessories are made from stones made of various materials such as plastic, metals, and wood and are embellished with ribbons, nets, or threads. Hair accessories have recently gained popularity across all age and socioeconomic categories, and fashions can range from basic schoolgirl accessories to high-end runway designs. The availability of both high-end and low-cost hair accessories has increased consumer interest in and use of the products.

Global Hair Accessories Market Dynamics

Drivers

• Latest trends and social media influence changing public perception of hair accessories

The growing awareness of the latest hair accessory trends propels the hair accessories market. With the advent of social media and digital media, there has been greater dissemination of fashion trends and the most recent hair accessory products. The growing number of celebrity interactions through paid partnerships and brands, and the growing number of social media influencers, have changed public perception of hair accessories through tutorials, makeover videos, and other forms of digital media. The expanding e-commerce industry will also have a significant impact on the hair accessories market growth.

• Continuous product improvement in design and quality

Leading players are investing in mechanical manufacturing processes such as designing, weaving, washing, and dyeing to improve the quality of the final hair product and provide a trendy and smooth appearance to the hair. Producers are concerned with using high-quality chemicals and conditioners to preserve the natural properties of raw materials used in various hair products. Continuous improvement in product design and quality is expected to drive market growth.

Opportunity

• Technological advancements in the production of mass-produced plastic, cloth, and metal products

Technological advancements in the production of mass-produced plastic, cloth, and metal products will enable manufacturers to produce more products at a lower cost. When compared to high-end luxury products, mass-produced hair, and fashion accessories are the major contributors to the industry growth. Furthermore, the availability of several hair products in the industry, such as ornamental pins, bands, and clips, on the e-commerce website will provide additional potential opportunities for market growth in the coming years.

Restraint/Challenge

• Rise in the prevalence of several fashion sites and blogs providing public awareness

The rise in the prevalence of several fashion sites and blogs providing public awareness and the occurrence of several counterfeit products that are deemed unauthentic by manufacturers are expected to restrain market growth.

The global hair accessories market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market, contact Data Bridge Market Research for an Analyst Brief. Our team will help you make an informed market decision to achieve market growth.

Recent Developments

• In August 2021, Invisibobble launched its latest brand collaboration following Crayola. This four-piece collection involves HairHalo, two-piece Sprunchie multipack, Bowtique, and five-piece Original Traceless Hair Ring multipack, each item referencing the artistic style of the character it showcases.
• In June 2021, Forever 21 came into a partnership with Hudson's Bay, a Canadian luxury goods department store chain. Under this partnership, Forever 21 is expected to have full-line collections available at select Hudson's Bay locations. This offering is available at two physical locations, with an expansion across stores in Canada to attract more millennial and Gen Z shoppers.
• In October 2020, H&M expanded its geographical presence by launching an online store in Australia at hm.com. Through this launch, Australian users are expected to get access to quality clothing at the best price, manufactured in a sustainable way, with the simple click of a button.
• In July 2020, GHD released three new GHD professional attachments, which can be used with its best-selling helios hairdryer. These three new accessories are apt for personalizing the customers' helios hairdryer to make it appropriate for every hair type.

Global Hair Accessories Market Scope

The global hair accessories market is segmented into four notable segments based on product, material, distribution channel, and end user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Clips and Pins
• Head Bands
• Wigs and Extensions
• Elastics and Ties
• Others

Material

• Leather
• PU
• Cloth
• Plastics
• Metal
• Others

Distribution Channel

• Supermarkets and Hypermarkets
• Multi-Branded Retail Stores
• General Stores
• Exclusive Retail
• Online

End Users

• Men
• Women

Global Hair Accessories Market Regional Analysis/Insights

The global hair accessories market is analyzed and market size insights and trends are provided by country, product, material, distribution channel, and end user, as referenced above.

The countries covered in this market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America.

North America dominates the global hair accessories market due to the increased purchasing power and demand for various hair accessories products. In addition, the growing popularity of Halloween celebrations is increasing customer preference for hair accessories such as wigs and headbands, which are expected to drive market growth.

The Asia-Pacific hair accessories market is expected to expand significantly due to consumers' increased need for hair accessories to complement their outfits due to developing fashion trends and changing style statements. Furthermore, major key players are expected to drive market growth in the coming years.

The country section of the report also provides individual market-impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Global Hair Accessories Market Share Analysis

Конкурентная среда мирового рынка аксессуаров для волос содержит сведения о конкурентах. Включены сведения о компании, ее финансах, полученном доходе, рыночном потенциале, инвестициях в исследования и разработки, новых рыночных инициативах, глобальном присутствии, производственных площадках и объектах, производственных мощностях, сильных и слабых сторонах компании, запуске продукта, широте и широте продукта, доминировании в применении. Приведенные выше данные касаются только фокуса компаний на рынке.

Некоторые из основных игроков, работающих на мировом рынке аксессуаров для волос:

• L'oreal SA (Франция)
• Revlon, Inc. (США)
• Coty, Inc. (Великобритания)
• Долина Инда (Индия)
• Combe Incorporated (США)
• Hoyu Co., Ltd (Япония)
• John Paul Mitchell Systems (США)
• Cover Your Gray (США)
• Корпорация Као (Япония)
• NATULIQUE ApS (Дания)
• Пуч (Испания)
• Coty Inc. (США)
• Корпорация Као (Япония)
• Estée Lauder Companies Inc. (США)
• Oriflame Cosmetics AG (Швейцария)
• Корпорация KOSÉ (Япония)
• ШАНЕЛЬ (Великобритания)

SKU-47918