Отчет об анализе размера, доли и тенденций мирового рынка программного обеспечения для управления тренажерными залами — обзор отрасли и прогноз до 2031 года

Анализ рынка программного обеспечения для управления спортзалом

Глобальный рынок программного обеспечения для управления тренажерными залами переживает значительный рост, обусловленный новыми тенденциями, которые отдают приоритет эффективности и улучшенному пользовательскому опыту. Интеграция мобильных приложений повышает вовлеченность участников, позволяя пользователям бронировать занятия, управлять членством и получать доступ к фитнес-контенту без проблем. Развитие искусственного интеллекта (ИИ) в программном обеспечении для управления тренажерными залами трансформирует обслуживание клиентов с помощью чат-ботов и индивидуальных рекомендаций по тренировкам, помогая улучшить удержание участников. Кроме того, растущий спрос на инструменты анализа данных позволяет владельцам тренажерных залов отслеживать показатели эффективности, оптимизировать операции и эффективно адаптировать маркетинговые стратегии. Растущее внимание к здоровью и благополучию, особенно после пандемии COVID-19, ускорило потребность в инновационных решениях для управления тренажерными залами, которые могут адаптироваться к меняющимся предпочтениям потребителей. Поскольку тренажерные залы стремятся улучшить свои услуги и оптимизировать свою деятельность, глобальный рынок программного обеспечения для управления тренажерными залами готов к устойчивому росту, позиционируя себя как критически важный компонент в развитии фитнес-индустрии.

Размер рынка программного обеспечения для управления спортзалом

Объем мирового рынка программного обеспечения для управления тренажерными залами оценивался в 16,55 млрд долларов США в 2023 году и, по прогнозам, достигнет 32,75 млрд долларов США к 2031 году со среднегодовым темпом роста 8,90% в прогнозируемый период с 2024 по 2031 год. Помимо таких аналитических данных о рынке, как рыночная стоимость, темпы роста, сегменты рынка, географический охват, участники рынка и рыночный сценарий, рыночный отчет, подготовленный командой Data Bridge Market Research, включает в себя углубленный экспертный анализ, анализ импорта/экспорта, анализ цен, анализ производства и потребления, а также анализ пестицидов.

Тенденции рынка программного обеспечения для управления спортзалами

«Растущая интеграция технологий искусственного интеллекта (ИИ) и машинного обучения»

The gym management software market is experiencing significant growth driven by the increasing demand for streamlined operations and enhanced member experiences in fitness facilities. One notable trend is the integration of artificial intelligence (AI) and machine learning technologies into gym management software solutions, allowing for more personalized member engagement and operational efficiency. For instance, platforms such as Zenoti leverage AI to analyze member behavior and preferences, enabling gyms to tailor marketing campaigns and optimize class schedules based on user data. This trend enhances customer satisfaction by providing personalized recommendations and helps gym owners manage resources more effectively, ultimately leading to increased retention rates. As competition in the fitness industry intensifies, gym management software that incorporates advanced AI capabilities will likely become essential for operators seeking to enhance their service offerings and maintain a competitive edge in the market. Thus, the gym management software market is evolving rapidly to meet the needs of modern fitness businesses.

Report Scope and Gym Management Software Market Segmentation

Gym Management Software Market Definition

Gym management software is a specialized application designed to streamline and automate various administrative and operational tasks within fitness facilities, such as gyms, health clubs, and wellness centers. This software typically includes features for membership management, scheduling and booking classes, processing payments, tracking attendance, and customer relationship management. By providing tools for performance analytics and reporting, gym management software helps facility owners optimize their operations, improve member engagement, and enhance the overall customer experience.

Gym Management Software Market Dynamics

Drivers

• Increasing Adoption for Optimizing Various Operation

There is an increasing demand worldwide for solutions that help gyms and fitness centers reduce costs and enhance operational efficiency, driven by the availability of various gym management systems that enable gym owners to manage their businesses remotely. While each gym owner has a unique approach to managing their facilities, a payroll system is universally essential, with a strong desire for solutions that calculate custom pay rates such as weekly, monthly, and hourly. Additionally, gym management software, such as Wellyx, promotes client engagement through features such as digital whiteboards, mobile applications, and performance evaluations. The growing need for organized and up-to-date fitness applications further highlights the significance of adopting gym management software, which improves communication with gym members and provides clients with essential workout statistics, class schedules, and updates on gym-related news and events, making it a crucial market driver in the fitness industry.

• Rising Penetration of Various Technology and Features

The integration of fitness technology and digital fitness has significantly transformed the gym management industry. Current fitness technologies, which include apps, wearable devices, and digital fitness platforms, have enabled gyms to enhance their online services while members invest in their home workout setups through various equipment, applications, wearables, and fitness trackers. According to the World Economic Forum, fitness app downloads surged by nearly 50% in the first half of 2020, highlighting the growing interest in digital fitness solutions. Additionally, wearable devices such as fitness trackers and smartwatches are gaining popularity due to their convenience in monitoring fitness progress and providing insights into sleep patterns, essential for optimizing performance. The advancements in cloud computing have further facilitated the accessibility of gym management software on smartphones, benefiting gym staff, trainers, and members alike. This surge in digital fitness engagement and technology adoption serves as a significant market driver, shaping the future of gym management solutions.

Opportunities

• Increasing Strategic Alliances, Product Launches, and Acquisitions among Key Industry Players

The gym management software market is expanding significantly due to several key factors, including the proliferation of 5G LTE networks, advancements in cloud-based technologies, and enhanced broadcast capabilities such as live streaming content. Additionally, the increasing consumer awareness of health and fitness is driving the growth of fitness clubs and gyms worldwide, leading to a heightened demand for advanced gym management software solutions that improve operational efficiency and enable effective member monitoring. Gym owners and trainers are increasingly adopting these software systems, prompting various tech giants and start-ups to develop innovative solutions to meet this demand. To gain a competitive edge, these companies are pursuing strategic partnerships, securing contracts for installation and upgrades, and engaging in mergers and acquisitions to better fulfill consumer needs, thereby presenting significant market opportunities in the gym management software sector.

• Growing Emphasis on Mobile App Development

Mobile app development is becoming a crucial opportunity in the gym management software market as the demand for mobile-friendly solutions continues to rise. With fitness enthusiasts increasingly seeking convenience, robust mobile applications enable gym members to easily manage their memberships, book classes, and access training resources at their fingertips. For instance, platforms such as Mindbody offer comprehensive mobile apps that allow users to view class schedules, register for sessions, track their fitness progress, and even make payments all from their smartphones. This level of accessibility enhances member engagement and satisfaction, encouraging regular participation and fostering loyalty to the gym. As a result, gym management software providers that prioritize mobile app development can gain a competitive edge by meeting the evolving needs of consumers, ultimately presenting significant market opportunities for growth and innovation in the fitness industry.

Restraints/Challenges

• Rising Cyber Threats

While gym management software significantly contributes to the growth of the gym industry by streamlining operations and enhancing management capabilities, it also raises substantial data security risks. These software systems store vast amounts of sensitive information related to members, transactions, and organizational operations, making them attractive targets for cybercriminals. The industry has seen a surge in cyberattacks, with reports indicating a 600% increase in cybercrime and cybersecurity concerns. Vulnerabilities in network or software security are often exploited by hackers, with a staggering 80% of smart devices running gym management software identified as susceptible to cyber threats, according to Rambus Company. Such breaches can lead to identity theft and unauthorized access to sensitive data from various internet-connected devices, including smart locks and biometric systems used in gyms, presenting a significant challenge to the growth of the gym management market.

• Lack of Skilled Professionals

Tech companies are increasingly seeking a range of in-demand skills in employees, including data analytics, artificial intelligence (AI), machine learning (ML), digital project management, and essential soft skills, all of which are crucial for developing robust gym management software. While automation can streamline operations, organizations still require skilled individuals in data science and analytics to optimize the algorithms that enhance network performance. Additionally, there is a pressing need for software engineers to create gym management solutions and qualified personnel to operate these systems effectively. Project management is vital not only in tech but across all sectors for delivering digital products and services on time and within budget. However, many companies face challenges in finding professionals with the necessary skills and qualifications that meet industry standards. This global shortage of skilled workers poses a significant barrier to the growth of the gym management software market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Gym Management Software Market Scope

The market is segmented on the basis of deployment type, enterprise size, sales channel, and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Deployment Type

• Cloud
• On-Premises

Enterprise Size

• Large Scale Enterprises
• Medium Scale Enterprises
• Small Scale Enterprises

Sales Channel

• B2B (Business to Business)
• B2C (Business to Consumer)

Application

• Gyms & Health Clubs
• Sports Clubs
• Others

Gym Management Software Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, deployment type, enterprise size, sales channel, and application as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is leading the global gym management software market, driven by a robust fitness culture and a growing number of health clubs and gyms. The region's advanced technological infrastructure enables seamless integration of innovative software solutions, enhancing operational efficiency for fitness centers. Furthermore, increasing awareness of health and wellness, coupled with rising disposable incomes, is fueling demand for effective gym management tools. The presence of key industry players and continuous investment in software development also contribute to the region's dominance. As fitness trends evolve, North America is expected to maintain its leadership in the gym management software market.

The Asia-Pacific (APAC) gym management software market is anticipated to experience the highest compound annual growth rate (CAGR) in the coming years. This growth is driven by the rapid expansion of the fitness industry across countries such as India, China, and Australia, where rising health consciousness and increased participation in fitness activities are becoming prevalent. Additionally, the growing adoption of technology in managing fitness centers, coupled with increased investments in health and wellness infrastructure, is propelling demand for gym management software. As more consumers seek personalized fitness experiences, APAC is positioned to emerge as a significant player in the global gym management software market.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Gym Management Software Market Share

Конкурентная среда рынка содержит сведения о конкурентах. Включены сведения о компании, ее финансах, полученном доходе, рыночном потенциале, инвестициях в исследования и разработки, новых рыночных инициативах, глобальном присутствии, производственных площадках и объектах, производственных мощностях, сильных и слабых сторонах компании, запуске продукта, широте и широте продукта, доминировании приложений. Приведенные выше данные касаются только фокуса компаний на рынке.

Лидерами рынка программного обеспечения для управления тренажерными залами являются:

• Майкрософт (США)
• Оракул (США)
• MINDBODY, Inc. (США)
• Зеноти (США)
• PerfectGym (Польша)
• Virtuagym (Нидерланды)
• WellnessLiving Systems Inc. (Канада)
• Jonas Fitness Inc. (Канада)
• Wodify Technologies Ltd (США)
• Zen Planner, LLC (США)
• Глофокс (Ирландия)
• Трешна Энтерпрайзис Лтд. (Новая Зеландия)
• PushPress, Inc. (США)
• РиноФит (Канада)
• TeamUp Sports, Inc. (США)
• WodGuru (Польша)
• Пайк 13 (США)
• Программное обеспечение для управления клубами и тренажерными залами (Shapenet Software) (США)
• Случайное мягкое решение (Индия)
• Омнифай (США)
• Arbox Ltd. (Израиль)
• Exercise.com (США)

Последние разработки на рынке программного обеспечения для управления тренажерными залами

• В июле 2022 года Glofox объявила о партнерстве со студиями 9Round, предоставляя свою операционную и управленческую платформу на более чем 20 рынках, с планами расширения на дополнительные 15 рынков в течение следующих двух-трех лет. Эта инициатива приносит компании доход и поддерживает ее цель международной экспансии на мировом рынке программного обеспечения для управления тренажерными залами
• В апреле 2022 года Virtuagym улучшила свою платформу тренировок, представив новую функцию видео, адаптированную для фитнес-индустрии. Это обновление направлено на предоставление клиентам улучшенных и разнообразных решений, тем самым повышая ценность бренда на рынке
• В августе 2020 года компания Google попала в заголовки новостей, приобретя Fitbit за 2,1 млрд долларов США. Это стратегический шаг, направленный на расширение возможностей компании в области носимых технологий и расширение ее присутствия в секторе здравоохранения и фитнеса.
• В сентябре 2020 года компания Peloton, занимающаяся разработкой приложений для управления тренажерными залами, укрепила свои позиции на рынке, приобретя Precor за 420 миллионов долларов США, что значительно расширило ее производственные мощности и ассортимент продукции.
• В январе 2021 года KKR приобрела Technogym за 1,3 млрд долларов США, что еще раз подчеркивает растущий интерес к фитнес-технологиям и решениям для здоровья. Эти приобретения отражают более широкую тенденцию крупных игроков, инвестирующих в рынки фитнеса и здоровья, чтобы использовать новые технологии и удовлетворять растущий потребительский спрос

SKU-53241