Отчет об анализе размера, доли и тенденций мирового рынка джина – обзор отрасли и прогноз до 2031 года

Анализ рынка джина

Рынок джина пережил значительный рост, обусловленный инновационными методами и технологическими достижениями. Ликероводочные заводы все чаще внедряют передовые методы дистилляции, такие как вакуумная дистилляция, которая сохраняет тонкие вкусы и ароматы, работая при более низких температурах. Это позволяет создавать уникальные, высококачественные джины, которые отвечают меняющимся предпочтениям потребителей.

Более того, интеграция искусственного интеллекта в производственные процессы повысила последовательность и контроль качества. Инструменты ИИ анализируют вкусовые профили, помогая винокурням создавать индивидуальные джины, адаптированные к конкретным рынкам. Кроме того, рост крафтовой дистилляции побудил мелких производителей экспериментировать с растительными компонентами и ароматизаторами, способствуя разнообразию ассортимента доступной продукции. Практики устойчивого развития также набирают обороты, и винокурни сосредотачиваются на экологически чистых источниках ингредиентов и упаковки. Эта тенденция находит отклик у потребителей, заботящихся об окружающей среде, что еще больше стимулирует рост рынка.

В целом рынок джина настроен на дальнейшее расширение, обусловленное технологическими инновациями, растущим спросом на уникальные вкусы и усилиями по обеспечению устойчивости, соответствующими современным потребительским ценностям. По мере развития этих тенденций на рынке будет наблюдаться усиление конкуренции и расширение ассортимента предложений.

Размер рынка джина

Объем мирового рынка джина в 2023 году оценивался в 23,86 млрд долларов США, а к 2031 году, по прогнозам, он достигнет 42,46 млрд долларов США, при среднегодовом темпе роста 7,47% в прогнозируемый период с 2024 по 2031 год. Помимо аналитических данных о рыночных сценариях, таких как рыночная стоимость, темпы роста, сегментация, географический охват и основные игроки, рыночные отчеты, подготовленные Data Bridge Market Research, также включают в себя углубленный экспертный анализ, анализ ценообразования, анализ доли бренда, опрос потребителей, демографический анализ, анализ цепочки поставок, анализ цепочки создания стоимости, обзор сырья/расходных материалов, критерии выбора поставщиков, анализ PESTLE, анализ Портера и нормативную базу.

Тенденции рынка джина

«Расцвет крафтового и премиального джина»

The gin market is witnessing a notable trend toward craft and premium offerings, reflecting consumers' growing preference for unique and high-quality spirits. This shift is evident in the increasing number of small distilleries producing artisanal gins with distinctive flavor profiles and botanicals. For instance, in April 2022, Bombay Sapphire, owned by Bacardi, introduced Citron Presse gin, a refreshing lemon-flavored gin made with Mediterranean lemons. This innovative spirit is set to launch in key markets, including Australia, Germany, Ireland, Andorra, Belgium, France, Switzerland, Denmark, Austria, Spain, and Portugal. This strategic rollout aims to capture the growing demand for unique gin flavors and expand the brand's global presence in the competitive gin market.

Report Scope and Gin Market Segmentation 

Gin Market Definition

Gin is a distilled alcoholic beverage primarily flavored with juniper berries, giving it a distinctive pine-such as aroma. Originating in the Netherlands during the 17th century, it gained popularity in England, where various styles emerged, including London Dry and Old Tom gin. The production process involves distilling grain alcohol with botanicals, which may include herbs, spices, and fruits, to create unique flavor profiles. Gin is often enjoyed in cocktails such as the classic gin and tonic or martini, but it can also be sipped neat or on the rocks. Its versatility and diverse flavor combinations make it a favorite among spirits enthusiasts.

Gin Market Dynamics

Drivers

• Growing Cocktail Culture

The resurgence of cocktail culture significantly boosts the gin market, positioning it as a favored base spirit. Iconic drinks such as the gin and tonic are experiencing renewed popularity, often enhanced with gourmet ingredients and local botanicals. Bars and restaurants are also innovating with craft cocktails, incorporating unique flavors that appeal to adventurous consumers. For instance, in April 2024, Ludlow Distillery in Shropshire has expanded its portfolio by launching four new fruit gins. The enticing flavors include Strawberry & Raspberry, Rhubarb & Apple, Elderflower & Quince, and Blood Orange & Pomelo. Each gin is crafted to provide a delightful tasting experience, appealing to both traditional gin lovers and those seeking innovative, fruity alternatives. This launch marks a significant addition to their diverse range.

• Expansion of Premium Products

The expansion of premium and super-premium gin segments significantly drives market growth, as consumers increasingly seek high-quality options. Brands such as Hendrick's and Tanqueray No. Ten have successfully capitalized on this trend, offering artisanal products that emphasize unique botanicals and craftsmanship. As consumer preferences shift towards premium experiences, sales of higher-end gins have surged, with reports indicating that the super-premium gin market has grown by over 20% annually. This willingness to invest in premium products reflects a broader trend in the alcoholic beverage industry, where discerning consumers prioritize quality, craftsmanship, and distinctive flavor profiles, ultimately elevating the entire gin market. For instance, in March 2022, William Grant & Sons launched Hendrick's Neptunia Gin, crafted by master distiller Lesley Gracie. This unique spirit incorporates distinctly Scottish coastal botanicals, presenting an innovative take on the beloved Hendrick's flavor profile. Neptunia Gin promises to delight fans of Hendrick's with its maritime essence, further enriching the brand's offerings. This launch exemplifies the brand's dedication to quality and creativity in the premium gin market

Opportunities

• Innovative Flavors and Ingredients

The trend of innovative flavors and ingredients in the gin market presents significant opportunities for brands. Distillers are increasingly experimenting with unusual botanicals, such as hibiscus, cucumber, and even local herbs, appealing to adventurous consumers seeking unique tasting experiences. For instance, in April 2021, Pernod Ricard S.A. introduced an exciting range of ready-to-drink (RTD) beverages in the UK, featuring Beefeater gin as the base. The newly launched RTDs include Beefeater London Dry Gin & Tonic, Beefeater Blood Orange & Tonic, and Beefeater Pink Strawberry Gin & Tonic. This introduction aims to meet the growing consumer demand for convenient, high-quality alcoholic beverages, making it easier for consumers to enjoy gin cocktails on the go.

• Rising Tourism and Experience-Based Marketing

Rising tourism has significantly bolstered the gin market through experience-based marketing strategies, such as distillery tours and gin tastings. These immersive experiences allow consumers to engage with brands directly, enhancing their understanding of the gin-making process and the unique flavors offered. For instance, the Hendrick's Gin Distillery in Scotland attracts thousands of visitors annually, providing tours that include tastings of their distinct botanical blends. Such opportunities not only foster brand loyalty but also encourage participants to purchase products directly from the distillery or seek them out in retail settings, driving overall market growth and expanding consumer interest in artisanal gins.

Restraints/Challenges

• Changing Consumer Preferences

Changing consumer preferences pose a significant challenge for the gin market. A growing trend towards premium and artisanal spirits pressures traditional gin brands to innovate or enhance their offerings. Consumers are increasingly seeking unique flavor profiles and authentic production methods, often gravitating towards small-batch distilleries that emphasize quality and craftsmanship. As a result, established gin brands that fail to adapt risk losing market share to newer, trendier competitors. This shift can lead to a decline in sales for traditional brands, as consumers prioritize novelty and exclusivity in their spirits, making it essential for established players to reevaluate their product strategies to remain relevant in the market.   

• Supply Chain Disruptions

Supply chain disruptions significantly hinder the gin market due to its reliance on specific raw materials such as juniper berries and various botanicals. Climate change can lead to unpredictable weather patterns, impacting crop yields and quality, while agricultural challenges, such as pests or diseases, further threaten the availability of essential ingredients. Geopolitical issues can complicate sourcing, especially if trade routes are affected or tariffs are imposed. Such disruptions not only increase production costs but also lead to inconsistencies in product availability, ultimately destabilizing the market. These factors make it difficult for gin producers to meet consumer demand and maintain profitability, posing a significant challenge to the industry.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Gin Market Scope

The market is segmented on the basis of product type, production method, alcohol by volume and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• London Dry Gin
• Plymouth Gin
• Genever/Dutch Gin
• Old Tim Gin
• New American Gin

 Production Method

• Pot Distilled Gin
• Column Distilled Gin
• Compound Gin

 Alcohol by Volume

• 36-40%
• 40-45%
• 45-50%

Distribution Channel

• Hypermarkets and Supermarkets
• Specialty Stores
• Drug Stores
• Online Channel
• HoReCa
• Others

Gin Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, product type, production method, alcohol by volume and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

Europe is expected to dominate the gin market due to its strong presence of established distilleries in the U.K. and Italy. The region's high consumption of spirits further solidifies its leadership position, driving innovation and diverse product offerings within the gin sector.

North America is expected to show significant growth in the gin market due to the rising number of hotel and restaurant chains and the increasing popularity of craft cocktails. This trend is driving demand for diverse gin offerings, enhancing consumer experiences in social settings.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Gin Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Gin Market Leaders Operating in the Market Are:

• Bacardi Limited (Bermuda)
• Diageo (U.K.)
• Pernod Ricard (France)
• San Miguel Corporation (Philippines)
• SUNTORY HOLDINGS LIMITED (Japan)
• William Grant & Sons Ltd (U.K.)
• The Sustainable Spirit Co. (U.K.)
• Drinks&Co (Spain)
• Davide Campari-Milano S.p.A. (Italy)
• THE EAST INDIA COMPANY LTD (U.K.)
• Forest Spirits by La Hanoudière (France)
• Radico Khaitan Ltd. (India)
• The Whisky Exchange (U.K.)
• The Black Bottle Distillery (U.K.)
• Gwalior Distilleries Ltd. (India)
• Suffolk Distillery (U.K.)
• THE POSHMAKERS LTD. (U.K.)
• Mygin (U.K.)
• Dogra Distilleries (India)
• The Gin Guild (U.K.)

Latest Developments in Gin Market

• In May 2024, Portofino Dry Gin has unveiled 'La Penisola,' a limited edition gin that pays homage to the stunning landscape of Portofino's peninsula. This new release showcases a bright and aromatic profile, perfectly reflecting the lush surroundings and vibrant coastal ambiance. Housed in an elegantly designed bottle featuring Castello Brown, La Penisola symbolizes sophistication and the natural beauty of Portofino. It has already won accolades in the 'Negroni' and 'Design & Branding' categories at The Gin Guide Awards
• In April 2024, Ludlow Distillery in Shropshire has expanded its portfolio by launching four new fruit gins. The enticing flavors include Strawberry & Raspberry, Rhubarb & Apple, Elderflower & Quince, and Blood Orange & Pomelo. Each gin is crafted to provide a delightful tasting experience, appealing to both traditional gin lovers and those seeking innovative, fruity alternatives. This launch marks a significant addition to their diverse range
• В апреле 2022 года компания Bombay Sapphire, принадлежащая Bacardi, представила джин Citron Presse — освежающий джин со вкусом лимона, приготовленный из средиземноморских лимонов. Этот инновационный напиток планируется выпустить на ключевых рынках, включая Австралию, Германию, Ирландию, Андорру, Бельгию, Францию, Швейцарию, Данию, Австрию, Испанию и Португалию. Цель этого стратегического запуска — удовлетворить растущий спрос на уникальные вкусы джина и расширить глобальное присутствие бренда на конкурентном рынке джина.
• В марте 2022 года Diageo India сделала стратегические инвестиции в Nao Spirits, создателя премиальных индийских джинов, таких как «Greater Than» и «Hapusa». Этот шаг подчеркивает стремление Diageo India выйти на процветающий сектор премиальных джинов Индии, который быстро набирает популярность среди потребителей. Целью инвестиций является стимулирование роста Nao Spirits и расширение присутствия Diageo на этом динамичном рынке, отражая меняющиеся предпочтения в отношении напитков в Индии.
• В марте 2022 года William Grant & Sons выпустила джин Hendrick's Neptunia, созданный мастером-дистиллятором Лесли Грейси. Этот уникальный напиток включает в себя отчетливо шотландские прибрежные растения, представляя инновационный взгляд на любимый вкусовой профиль Hendrick's. Джин Neptunia обещает порадовать поклонников Hendrick's своей морской сущностью, еще больше обогащая предложения бренда. Этот запуск иллюстрирует приверженность бренда качеству и креативности на рынке премиального джина
• В апреле 2021 года Pernod Ricard SA представила в Великобритании захватывающую линейку готовых к употреблению напитков (RTD), в основе которых лежит джин Beefeater. Недавно выпущенные RTD включают Beefeater London Dry Gin & Tonic, Beefeater Blood Orange & Tonic и Beefeater Pink Strawberry Gin & Tonic. Цель этого нововведения — удовлетворить растущий спрос потребителей на удобные высококачественные алкогольные напитки, что упрощает для потребителей возможность наслаждаться коктейлями с джином на ходу

SKU-59583