Глобальный рынок киберспорта – тенденции отрасли и прогноз до 2031 года

Анализ и размер рынка киберспорта 

Глобальный рынок киберспорта продолжает расти, чему способствует совокупность факторов. Одним из основных факторов является растущая доступность высокоскоростного интернета и распространение смартфонов и игровых устройств, которые демократизировали участие в играх по всему миру. Кроме того, рост потоковых платформ, таких как Twitch и YouTube, способствовал широкому распространению киберспортивного контента, способствуя формированию активного сообщества и привлекая разнообразную аудиторию. Однако на фоне этого роста возникли такие проблемы, как нормативные препятствия и опасения по поводу здоровья и благополучия игроков.     

По данным исследования рынка Data Bridge, ожидается, что мировой рынок киберспорта достигнет 6,19 млрд долларов США к 2031 году по сравнению с 1,58 млрд долларов США в 2023 году, а среднегодовой темп роста составит 18,8% в прогнозируемый период с 2024 по 2031 год.         

Определение рынка

eSports, short for electronic sports, refers to competitive video gaming organized in a professional or semi-professional setting. Players or teams compete against each other in various video games, often in multiplayer formats, with tournaments and leagues organized on local, national, and international levels. eSports has gained significant popularity in recent years, with professional players, teams, and organizations competing for prize money, sponsorships, and recognition. Games commonly played in eSports include popular titles like League of Legends, Counter-Strike: Global Offensive, Dota 2, Overwatch, and many others across a range of genres such as first-person shooters, real-time strategy, and multiplayer online battle arena (MOBA) games.

Global eSports Market Dynamics 

Drivers

• Rising Popularity of Video Games

The rising popularity of video games serves as a significant driver for the global eSports market, fueling its rapid growth and expanding its reach to new audiences worldwide. As video games continue to evolve and attract a diverse range of players, the potential for competitive gaming as a form of entertainment has surged. With advancements in technology, particularly in internet connectivity and gaming platforms, players can easily connect and compete with others from around the globe. The rising popularity of video games not only attracts new participants and spectators to eSports events but also cultivates a vibrant ecosystem of content creators, influencers, and community engagement platforms. Consequently, eSports benefits from this symbiotic relationship with the broader gaming industry, experiencing a surge in viewership, sponsorship deals, and investment opportunities.

• Technological Advancements in Gaming Hardware and Software 

The continuous innovation and improvement in gaming technology have led to enhanced gaming experiences, which directly impact the competitiveness and appeal of eSports. Firstly, advancements in gaming hardware, such as graphics processing units (GPUs), central processing units (CPUs), and peripherals like high-performance gaming mice and keyboards, enable players to achieve higher levels of precision, responsiveness, and immersion during gameplay. These technological improvements not only enhance the skill for players but also contribute to the overall spectacle and excitement of eSports events, attracting larger audiences and sponsors.

Furthermore, advancements in gaming software, including game engines, graphics rendering techniques have revolutionized the way eSports competitions are organized and experienced. Game engines allow developers to create visually stunning and immersive environments, enhancing the spectator experience and blurring the line between virtual and physical reality. Additionally, robust online matchmaking systems and dedicated eSports modes within games facilitate fair and competitive gameplay, enabling players from around the world to compete against each other seamlessly. 

Opportunities

• Rise of Platforms Offering Live ESports Coverage 

The eSports industry has seen tremendous growth over the years, both in terms of viewership and revenue. The increasing viewership is what mainly contributed to the revenue growth – and it's not just because those viewers are generating revenue. Seeing the potential of reaching a large and engaged audience, brands are investing in eSports marketing, both directly and indirectly. With the exponential growth of the eSports industry, there has been a corresponding surge in platforms offering live coverage of eSports events. These platforms range from dedicated eSports streaming websites to mainstream media channels and have become key players in the dissemination of eSports content to a global audience. This presents a significant opportunity to collate and analyze viewership data, engagement metrics, and audience demographics across various platforms.

The rise of platforms offering live eSports coverage represents a monumental shift in how audiences consume gaming content. Platforms such as Twitch, YouTube Gaming, and Facebook Gaming also have democratized access to eSports events, allowing fans to watch their favourite games and players in real-time from anywhere in the world. For Instance, Twitch, has emerged as a dominant force in the eSports streaming landscape, boasting millions of active users and hosting a wide array of gaming content.

Restraint/Challenge

• Health and Addiction Concerns in eSports

Health and addiction concerns in the eSports market are significant considerations given the immersive nature of gaming and the intense competition involved. Prolonged gaming sessions can lead to various physical health issues such as eye strain, repetitive strain injuries (RSI), and musculoskeletal problems due to prolonged sitting or improper posture. Additionally, excessive gaming can have adverse effects on mental health, including increased stress, anxiety, and depression, particularly among professional players who face intense pressure to perform.

Furthermore, addiction to gaming, known as gaming disorder, is recognized as a legitimate concern by the World Health Organization (WHO). Gaming addiction can lead to social withdrawal, neglect of personal hygiene, disrupted sleep patterns, and academic or occupational impairment. It can also strain relationships with family and friends.               

Recent Developments

• In October 2022, according to an article by ResearchGate GmbH., The realm of eSports presents a promising avenue for advertisers, with players generally perceiving ads within video games positively, This increase in advertising through the gaming industry serves as a driving force for the global eSports market, enhancing revenue streams, fostering brand engagement, and bolstering the overall growth and sustainability of the eSports ecosystem    
• In June 2021, according to an article by National Library of Medicine, The surge in advertising through the gaming industry serves as a significant driver for the global eSports market. Advertisers recognize eSports as a prime opportunity due to the positive reception of ads by players, who perceive them favorably if they seamlessly blend into the gaming experience without disrupting gameplay. This approach mirrors the concept of "product placement," where brands are integrated into entertainment content. As advertising within gaming continues to evolve, it not only generates revenue but also enhances the overall eSports experience, contributing to the industry's continued growth and commercial success     

Global Esports Market Scope  

The global eSports market is segmented into three notable segments based on revenue streams, games and e-platform. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Revenue Streams

• Sponsorships and Direct Advertisements
• Media Rights
• Publisher Fees
• Tickets and Merchandise
• Digital
• Streaming

On the basis of revenue streams, the market is segmented into sponsorships and direct advertisements, media rights, publisher fees, tickets and merchandise, digital, and streaming.

Games

• First/Third Person Shooters (FPS/TPS)
• Multiplayer Online Battle Arena (MOBA)
• Real Time Strategy (RTS)
• Fighting Games
• Sports Simulations
• Player Vs. Player (PVP)
• Others

On the basis of games, the market is further segmented into First/Third Person Shooters (FPS/TPS), Multiplayer Online Battle Arena (MOBA), Real Time Strategy (RTS), fighting games, sports simulations, player vs. player (PVP) and others.      

E-Platform

• Mobile and Tablets
• Consoles-Based eSports
• Pc-Based Esports

On the basis of E-platform, the market is segmented into mobile and tablets, consoles-based esports and PC-based esports.

Global eSports Market Regional Analysis/Insights

The global eSports market is segmented on the basis of  revenue streams, games and E-platform.

The countries covered in Global eSports market report are U.S., Canada, Mexico, Germany, France, Italy, U.K., Netherlands, Belgium, Spain, Switzerland, Russia, Turkey, rest of Europe, China, Japan, South Korea, India, Australia, Singapore, Thailand, Malaysia, Indonesia, Philippines, rest of Asia-Pacific, Brazil, Argentina, rest of South America,  Saudi Arabia, South Africa, U.A.E., Egypt, Israel, and rest of Middle East and Africa.     

Ожидается, что Азиатско-Тихоокеанский регион будет доминировать на этом рынке из-за быстрой индустриализации, увеличения объемов строительства и высокого спроса на краски, покрытия и клеи, поддерживаемого растущим развитием инфраструктуры и производственных секторов в регионе. Ожидается, что Китай будет доминировать в Азиатско-Тихоокеанском регионе из-за увеличения рекламы на игровых платформах. Ожидается, что США будут доминировать в Северной Америке из-за роста спроса на видеоигры. Ожидается, что Германия будет доминировать в Европе из-за увеличения числа потоковых платформ. 

Раздел отчета по странам также содержит отдельные факторы, влияющие на рынок, и изменения в регулировании рынка, которые влияют на текущие и будущие тенденции рынка. Анализ цепочек создания стоимости по нисходящей и восходящей точкам данных, анализ пяти сил Портера технических тенденций и тематические исследования — вот некоторые из указателей, используемых для прогнозирования рыночного сценария для отдельных стран. Кроме того, при предоставлении прогнозного анализа данных по странам рассматриваются наличие и доступность брендов Северной Америки и их проблемы, связанные с большой или малой конкуренцией со стороны местных и отечественных брендов, влияние внутренних тарифов и торговые пути.   

Анализ конкурентной среды и доли мирового рынка киберспорта

Конкурентная среда мирового рынка киберспорта содержит сведения о конкурентах. Включены сведения о компании, ее финансах, полученном доходе, рыночном потенциале, инвестициях в исследования и разработки, новых рыночных инициативах, производственных площадках и объектах, сильных и слабых сторонах компании, запуске продукта, испытаниях продукта, одобрении продукта, патентах, широте и широте продукта, доминировании приложений, жизненно важной кривой технологий. Приведенные выше данные касаются только фокуса компаний на мировом рынке поверхностно-активных веществ.

Некоторые из видных участников, работающих на мировом рынке киберспорта, включают FaZe Holdings Inc., X1 Entertainment Group, ESL FACEIT GROUP, CLOUD9, Activision Blizzard, Gfinity PLC., NODWINGAMING, G ESports Holding GmbH., Team Liquid, Challonge, LLC, Battlefy, Inc., Play Versus, Inc., OPTIC GAMING, ESports Battle и ESports Tower LLC. и другие. 

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