Мировой рынок энергетических батончиков – тенденции отрасли и прогноз до 2031 года

Анализ и размер рынка энергетических батончиков

В сфере спортивного питания энергетические батончики играют важную роль, предоставляя спортсменам и любителям фитнеса быстрый и удобный источник энергии и необходимых питательных веществ. Эти батончики разработаны для обеспечения сбалансированной смеси углеводов для немедленной энергии, белков для восстановления и восстановления мышц и жиров для длительного высвобождения энергии. Они разработаны так, чтобы быть легкоусвояемыми, что делает их идеальными для употребления до, во время или после физической активности.

Объем мирового рынка энергетических батончиков в 2023 году оценивался в 481,15 млрд долларов США, а к 2031 году, по прогнозам, достигнет 703,33 млрд долларов США, при среднегодовом темпе роста 4,86% в прогнозируемый период с 2024 по 2031 год. Помимо аналитических данных о рыночных сценариях, таких как рыночная стоимость, темпы роста, сегментация, географический охват и основные игроки, рыночные отчеты, подготовленные Data Bridge Market Research, также включают в себя углубленный экспертный анализ, географически представленное производство и мощности компаний, схемы сетей дистрибьюторов и партнеров, подробный и обновленный анализ ценовых тенденций и анализ дефицита цепочки поставок и спроса.

Область отчета и сегментация рынка       

Market Definition

Energy bars are convenient, portable snacks designed to provide a quick boost of energy and nutrition. They typically contain a mix of carbohydrates, proteins, fats, vitamins, and minerals, catering to athletes, busy professionals, and individuals seeking on-the-go nourishment.

Energy Bars Market Dynamics

Drivers

• High Demand for Energy Bars

People are becoming more conscious of their dietary choices, seeking snacks that offer convenience and tangible health benefits, such as enhanced energy, improved fitness, and better overall well-being. This shift towards healthier eating habits has led to a higher demand for energy bars formulated with natural, organic, and high-quality ingredients, including low sugar energy bars. As a result, energy bars are seen as a practical solution for individuals looking to maintain their health amidst busy schedules.

• High Marketing Activities

Through targeted advertising campaigns, social media engagement, and influencer partnerships, manufacturers create awareness and generate demand for energy bars among health-conscious individuals, athletes, and on-the-go consumers. Strategic branding efforts highlight unique selling points such as taste, nutritional content, and convenience, distinguishing products in a competitive market landscape. Marketing activities foster brand loyalty and consumer trust, encouraging repeat purchases and sustained market growth for energy bars.

Opportunities

• Energy Bars Brands Expanding Innovative Flavors

Companies continually experiment with unique combinations, such as exotic fruits, superfoods such as chia seeds and quinoa, and indulgent flavors such as dark chocolate and salted caramel. Additionally, incorporating health-boosting ingredients such as probiotics, adaptogens, and plant-based proteins caters to health-conscious consumers seeking functional benefits. This continuous innovation not only attracts new customers but also retains existing ones by offering fresh and exciting options, thereby expanding the energy bars market for brands.

• Widespread Availability of Energy Bars in Retail Outlets

The presence of energy bars in grocery stores, convenience stores, gyms, and online platforms ensures easy access for consumers across various demographics and geographic regions. This broad retail distribution network increases visibility and allows energy bar manufacturers to reach a wide audience of potential buyers. The convenience of purchasing energy bars alongside other groceries or fitness-related products enhances their appeal and encourages repeat purchases, driving sustained market demand.

Restraints/Challenges

• Growing Price Sensitivity of Energy Bars

Consumers may find the cost of these products relatively high compared to traditional snacks. This can deter price-conscious individuals from purchasing energy bars regularly, especially when more affordable snack options are available. Additionally, in regions with economic constraints or where consumers prioritize budget-friendly choices, the premium pricing of energy bars may limit their adoption. Manufacturers face the challenge of balancing the cost of ingredients, production, and branding efforts to maintain competitive pricing while ensuring profitability.

• Limited Supply Decreases the Demand for Organic Coffee

Consumers have a wide variety of convenient and nutritious snack options to choose other than energy bars which increases the competition from alternative snacks. Protein shakes, trail mixes, fruit bars, and even healthier options such as Greek yogurt or nut butter packs offer similar benefits in terms of portability and nutritional value. This intense competition requires energy bar manufacturers to continually innovate and differentiate their products to stand out in a crowded marketplace.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In August 2022, Clif Bar & Company, known for its energy bars, including CLIF, CLIF Kid, and LUNA, was acquired by Mondelez International, Inc. This acquisition aims to enhance Mondelez's refrigerated snacking business in the U.S. and its performance nutrition brand, Grenade, in the U.K. The move is expected to boost Mondelez's global snack bar business to over USD 1 billion
• In August 2021, General Mills, Inc. launched Performance Protein bars under its Cinnamon Toast Crunch and Golden Grahams brands. These bars are designed for consumers seeking lower sugar options and deliver up to 20 grams of protein per 63-gram bar, catering to the demand for high-protein, convenient snacks
• In April 2021, Kellogg India entered the 'in-between meal' segment by launching K Energy bars. This initiative aims to capture the market of consumers looking for nutritious snacks between meals, providing a convenient and healthy option to meet growing demand in this category

Energy Bars Market Scope

The market is segmented on the basis of form, flavors, and distribution channels. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

Form

• Organic
• Conventional

Flavors

• Fruit Flavor
• Chocolate Flavor
• Nut Flavor
• Mixed Flavors

Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialist Retailers
• Online Retail
• Other Distribution Channel)

Energy Bars Market Regional Analysis/Insights

The market is analysed, and market size, volume information is provided by country, form, flavors, and distribution channel as referenced above.    

The countries covered in the market report are the U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, and Rest of Middle East and Africa…

North America is expected to dominate the market is driven by increasing consumer demand for functional foods that offer health benefits and convenience. The trend towards indulgent yet nutritious meal replacements and the need for easy, on-the-go snacking options are key factors. Busy lifestyles and a growing focus on health and wellness in the region fuel this shift.

Раздел отчета по странам также содержит отдельные факторы, влияющие на рынок, и изменения в регулировании на внутреннем рынке, которые влияют на текущие и будущие тенденции рынка. Такие данные, как анализ цепочки создания стоимости сверху и снизу, технические тенденции и анализ пяти сил Портера, тематические исследования, являются некоторыми из указателей, используемых для прогнозирования рыночного сценария для отдельных стран. Кроме того, при предоставлении прогнозного анализа данных по странам учитываются наличие и доступность глобальных брендов и их проблемы, связанные с большой или малой конкуренцией со стороны местных и отечественных брендов, влияние внутренних тарифов и торговых путей.   

Анализ конкурентной среды и доли рынка энергетических батончиков

Конкурентная среда рынка содержит сведения о конкурентах. Включены сведения о компании, ее финансах, полученном доходе, рыночном потенциале, инвестициях в исследования и разработки, новых рыночных инициативах, глобальном присутствии, производственных площадках и объектах, производственных мощностях, сильных и слабых сторонах компании, запуске продукта, широте и широте продукта, доминировании приложений. Приведенные выше данные касаются только фокуса компаний на рынке.

Некоторые из основных игроков, работающих на рынке:

• Kellogg Co. (США)
• General Mills Inc. (США)
• Clif Bar & Company (США)
• Воин Здоровья (США)
• Марс (США)
• Verb Energy, Inc. (США)
• НЕЛЬСОН АНАХАЙМ (США)
• Новакэп (Канада)
• Закуски Bite (США)
• PowerBar (США)
• yourbarfactory (Канада)
• SternLife (Германия)
• Группа Hero (Швейцария)
• Crazy Jane Ltd (Великобритания)
• Fullwell Mill Limited (Великобритания)
• Brighter Foods (Великобритания)
• Построенный бар (США)
• Aurora Intelligent Nutrition (США)

SKU-46236