Мировой рынок электролитных напитков для гидратации – тенденции отрасли и прогноз до 2031 года

Анализ и размер рынка электролитных гидратационных напитков

В медицинской сфере электролитные гидратационные напитки служат основными напитками при обезвоживании и электролитном дисбалансе у пациентов. Эти напитки обычно назначаются или рекомендуются медицинскими работниками лицам, страдающим от болезней, желудочно-кишечных проблем или состояний, которые приводят к потере жидкости, таких как диарея, рвота или лихорадка. Электролитные гидратационные напитки помогают восстановить электролитный баланс организма, обеспечивая необходимыми минералами, такими как натрий, калий и хлорид , которые имеют решающее значение для поддержания надлежащих функций организма. Они особенно полезны для уязвимых групп населения, включая младенцев, пожилых людей и пациентов с хроническими заболеваниями, которые могут подвергаться более высокому риску осложнений, связанных с обезвоживанием.

Объем мирового рынка электролитных гидратационных напитков оценивался в 1,72 млрд долларов США в 2023 году и, по прогнозам, достигнет 3,26 млрд долларов США к 2031 году, при среднегодовом темпе роста 8,30% в прогнозируемый период с 2024 по 2031 год. Помимо аналитических данных о рыночных сценариях, таких как рыночная стоимость, темпы роста, сегментация, географический охват и основные игроки, рыночные отчеты, подготовленные Data Bridge Market Research, также включают в себя углубленный экспертный анализ, географически представленные данные о производстве и мощностях компаний, схемы сетей дистрибьюторов и партнеров, подробный и обновленный анализ ценовых тенденций и анализ дефицита цепочки поставок и спроса.

Объем и сегментация рынка электролитных гидратационных напитков  

Market Definition

Electrolyte hydration drinks are beverages formulated to replenish fluids and essential minerals lost through sweat or dehydration. They typically contain electrolytes such as sodium, potassium, chloride, and magnesium, which are vital for maintaining proper hydration and supporting bodily functions. These drinks are designed to help restore electrolyte balance and promote optimal hydration levels, making them popular choices for athletes, fitness enthusiasts, individuals with active lifestyles, and those seeking relief from dehydration caused by illnesses or physical exertion. These hydrate drinks often come in various flavors and forms, offering a convenient and refreshing way to stay hydrated and reenergized.

Electrolyte Hydration Drinks Market Dynamics

Drivers

• Rise in Strategic Marketing Promote the Consumption of Electrolyte Hydration Drinks

Manufacturers invests in effectively communicating the benefits of electrolyte water and appealing to consumer preferences. Beverage companies invest in strategic marketing campaigns that highlight the importance of hydration, the replenishing properties of electrolytes, and the convenience of these drinks for active lifestyles. Through targeted advertising, social media engagement, and influencer partnerships, brands create awareness and promote the consumption of electrolyte hydration drinks among athletes, fitness enthusiasts, and health-conscious individuals.

• Rise in Demand of Electrolyte Hydration Drinks among the Fitness-Conscious Individuals

As more people prioritize fitness and engage in physical activities, there is an increased recognition of the need to replenish fluids and electrolytes lost through sweat during exercise. Electrolyte hydration drinks offer a convenient and effective solution for maintaining hydration levels, replenishing essential minerals, and supporting muscle function. Their formulation tailored to the needs of active individuals, combined with appealing flavors and convenient packaging, makes them popular choices among fitness enthusiasts seeking to enhance their workout routines and achieve peak performance.

Opportunities

• Rising Temperatures due to Climate Change Leads to the Adoption of Electrolyte Hydration Drinks

In hot climates or during periods of intense physical activity, individuals experience increased sweating and fluid loss, leading to dehydration. Electrolyte hydration drinks offer a convenient and effective solution to replenish lost fluids and essential minerals, helping consumers stay hydrated and maintain optimal performance in challenging environmental conditions. With rising temperatures due to climate change and growing outdoor recreational activities, the demand for electrolyte hydration drinks is expected to surge, creating opportunities for manufacturers to cater to the evolving hydration needs of consumers worldwide.

• Rising Demand for Innovative Flavor Combinations Among Consumers Seeking Flavorful Hydration Solutions

Consumers are increasingly seeking flavorful hydration solutions that replenish electrolytes and satisfy their taste preferences. This trend allows beverage manufacturers to differentiate their products by offering unique and appealing flavor profiles, catering to diverse consumer tastes and preferences. Brands attract new consumers and retain existing ones, enhancing their market share and competitiveness in the beverage industry. Additionally, the introduction of innovative flavors can drive excitement and generate buzz around electrolyte hydration drinks, further stimulating demand and fostering brand loyalty among consumers seeking refreshing and enjoyable hydration options.

Restraints/Challenges

• Rising Competition from Alternative Hydration Options limits the Adoption of Electrolyte Hydration Drinks

Consumers have a wide array of choices, including plain water, coconut water, sports drinks, and functional beverages, which may offer similar hydration benefits or cater to specific preferences and dietary needs. The availability and promotion of these alternatives create a competitive landscape, challenging electrolyte hydration drinks to differentiate themselves and demonstrate unique value propositions. Moreover, some consumers may perceive alternative options as more natural, healthier, or cost-effective, diverting their preferences away from electrolyte hydration drinks and impacting their market share and growth potential.

• Rising Regulatory Measures Limit the Ability of Manufacturers to make Certain Hydration Drinks

Regulations may restrict the use of specific ingredients, such as artificial flavors, colors, sweeteners, or preservatives, commonly found in these beverages. Compliance with stringent regulatory standards often necessitates reformulation of products or adjustments to manufacturing processes, which can increase production costs and hinder innovation. Additionally, evolving labeling requirements and health claims regulations may constrain marketing efforts and consumer communication, impacting brand messaging and market access.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In 2021, Good Sports Nutrition launched GoodSport, a sports drink made with 97% dairy, aiming to compete with leading brands. Available on Amazon.com and their website, the product targets a broad market seeking alternative sports beverages
• In 2020, Gatorade launched Bolt24 to diversify its product line and appeal to a wider audience regardless of fitness level. Additionally, Gatorade announced the launch of Power Water and Ultra, with the latter boasting 50% more electrolytes than the original formula, aiming to cater to evolving hydration needs
• In 2020, Liquid I.V. launched a new electrolyte drink mix focusing on hydration improvement, expected to bolster its market presence in the U.S. The product is anticipated to be distributed through both online and offline channels, further expanding its accessibility
• In 2020, The Coca-Cola Company expanded its portfolio by adding Powerade Power Water and Powerade Ultra, targeting consumers with endurance-focused exercise habits. Ultra, with increased electrolytes and creatine, aims to cater to athletes seeking enhanced performance, while both product lines offer sugar-free and calorie-free options in various flavors

Electrolyte Hydration Drinks Market Scope

The market is segmented on the basis of type, application, packaging, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Hypertonic
• Hypotonic
• Isotonic
• Natural
• Artificial
• Drinks
• Powder
• Tablets/Capsules

Application

• Sports
• Medical Centres

Packaging

• PET Bottles
• Cartons
• Beverage Cans
• Tetra pack
• Pouches and Sachets

Distribution Channel

• Supermarket/Hypermarkets
• Pharmacies
• Online Stores
• Specialty Stores
• Independent Retailers
• Specialist Retailers
• Others

Electrolyte Hydration Drinks Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, type, application and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (M.E.A.) as a part of Middle East and Africa (M.E.A.), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the electrolyte hydration drinks market, driven by increased consumption of ready-to-drink beverages and a surge in demand for functional drinks worldwide. This growth is fueled by rising health consciousness among consumers and a growing interest in beverages that offer immune system support. Electrolyte mixes are in high demand due to their perceived health benefits and promotion of an active lifestyle. As consumers prioritize wellness and seek products that align with their health goals, electrolyte hydration drinks emerge as a popular choice, catering to a diverse range of needs and preferences in the beverage market.

Europe has witnessed a growth in the introduction of innovative isotonic drinks, capturing significant attention within the hydration drinks market. These innovative products, often formulated with precise electrolyte compositions, have garnered consumer interest due to their ability to replenish fluids and essential minerals lost during physical activity. As a result, the market for electrolyte hydration drinks has experienced notable growth in the region, driven by increasing consumer awareness of the importance of hydration and electrolyte balance. The emergence of these isotonic drinks has diversified beverage options for athletes, fitness enthusiasts, and individuals seeking hydration solutions tailored to their specific needs and preferences.

The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Electrolyte Hydration Drinks Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Davide Campari-Milano N.V. (Italy)
• Diageo (U.K.)
• Halewood International Limited (U.K.)
• Asahi Beverages (Japan)
• Accolade Wines (Australia)
• BACARDI (Bermuda)
• Mike's Hard Lemonade Co. (U.S.)
• Castel Group (France)
• Suntory Holdings Limited (Japan)
• Anheuser-Busch Companies LLC (Belgium)
• Браун-Форман (США)
• United Brands Company, Inc. (США)
• PernodRicard SA (Франция)
• Miller Brewing Co. (США)

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