Отчет об анализе размера, доли и тенденций мирового рынка крафтового пива — обзор отрасли и прогноз до 2031 года

Анализ рынка крафтового пива

Рынок крафтового пива значительно вырос за последнее десятилетие, что обусловлено растущим предпочтением потребителей уникальным вкусам и методам кустарного пивоварения. Недавние события указывают на всплеск числа микропивоварен и пивоваренных пабов, особенно в Северной Америке и Европе, где процветают инновации во вкусах и стилях пивоварения. На рынок все большее влияние оказывают тенденции к устойчивости и местным источникам, поскольку потребители ищут экологически чистые и ориентированные на сообщество продукты. Кроме того, появление электронной коммерции преобразило каналы дистрибуции, сделав крафтовое пиво более доступным для более широкой аудитории. В целом, рынок крафтового пива готов к дальнейшему расширению, обусловленному меняющимися потребительскими предпочтениями, сильным акцентом на качестве и постоянными инновациями в отрасли.

Размер рынка крафтового пива

Объем мирового рынка крафтового пива в 2023 году оценивался в 3,11 млрд долларов США, а к 2031 году, по прогнозам, достигнет 7,86 млрд долларов США, при среднегодовом темпе роста 12,30% в прогнозируемый период с 2024 по 2031 год. Помимо аналитических данных о рыночных сценариях, таких как рыночная стоимость, темпы роста, сегментация, географический охват и основные игроки, рыночные отчеты, подготовленные Data Bridge Market Research, также включают в себя углубленный экспертный анализ, анализ ценообразования, анализ доли бренда, опрос потребителей, демографический анализ, анализ цепочки поставок, анализ цепочки создания стоимости, обзор сырья/расходных материалов, критерии выбора поставщиков, анализ PESTLE, анализ Портера и нормативную базу.

Тенденции рынка крафтового пива

«Спрос на уникальные и качественные напитки»

Рынок крафтового пива становится свидетелем динамических тенденций, обусловленных потребительским спросом на уникальные и высококачественные алкогольные напитки . Одной из заметных тенденций является рост слабоалкогольного и безалкогольного крафтового пива, ориентированного на потребителей, заботящихся о своем здоровье, которые ищут вкусные варианты без воздействия алкоголя. Инновации в технологиях пивоварения и источниках ингредиентов позволили пивоварням создавать разнообразные вкусовые профили, сохраняя при этом более низкое содержание алкоголя. Этот сдвиг отражает более широкое движение в сторону оздоровления и умеренности в привычках употребления алкоголя. Поскольку рынок продолжает развиваться, пивоварни экспериментируют с различными ингредиентами, включая фрукты, специи и сушеные травы , чтобы улучшить свои предложения. В целом рынок крафтового пива адаптируется к меняющимся предпочтениям потребителей, сохраняя при этом свои основные ценности качества и креативности.

Объем отчета и сегментация рынка крафтового пива  

Craft Beer Market Definition

Craft beer is defined as beer produced by small, independent breweries that focus on quality, flavor, and traditional brewing methods. These breweries prioritize creativity and innovation, often experimenting with unique ingredients and recipes. Craft beer is characterized by its diverse styles and flavors, reflecting local culture and preferences, and is celebrated for its artisanal approach and community connection.

Craft Beer Market Dynamics

Drivers

• Rise of Health-Conscious Consumers

The rise of health-conscious consumers has significantly influenced the craft beer market, leading to a growing interest in low-alcohol and non-alcoholic craft beer & wine options. As individuals become more aware of the health implications of alcohol consumption, many are seeking flavorful alternatives that align with their lifestyle choices. This shift has prompted breweries to innovate by developing a range of low-alcohol and non-alcoholic beers that maintain the quality and taste associated with craft brewing. Such products cater to consumers looking to moderate their alcohol intake and attract new drinkers who want to enjoy the craft beer experience without the effects of alcohol, further driving market growth.

• Rising Consumer Demand for Unique Flavors

The increasing interest in unique flavors and styles among consumers is a significant driver of growth in the craft beer market. As beer enthusiasts seek new and exciting taste experiences, breweries are inspired to innovate and experiment with diverse ingredients and brewing techniques. This trend encourages the creation of distinctive offerings, such as fruit-infused ales, spiced stouts, and sour beers, which cater to evolving consumer preferences. The quest for individuality in flavor enhances the appeal of craft beer and fosters a vibrant community of beer lovers eager to explore and support local breweries. This dynamic atmosphere ultimately leads to a wider selection of craft beers in the market, boosting overall sales and engagement.

Opportunities

• Expansion of Low-Alcohol and Non-Alcoholic Options

The increasing demand for healthier alternatives in beverage choices presents a significant market opportunity for breweries to innovate and create appealing low-alcohol and non-alcoholic beers. As consumers prioritize wellness and moderation, many are seeking flavorful options that deliver the craft beer experience without the effects of alcohol. This shift encourages breweries to experiment with new ingredients and brewing techniques, leading to the development of a diverse range of low-alcohol and non-alcoholic offerings. By catering to this health-conscious segment, breweries can attract a broader audience, including those who might not typically engage with traditional craft beer, ultimately driving sales and expanding market reach.

• International Market Penetration

Many craft breweries are actively exploring opportunities to enter international markets, leveraging the growing global trend toward craft beer and the consumer appetite for unique flavors. As international interest in craft beverages rises, breweries can expand their reach by introducing their distinctive products to new audiences. This expansion allows breweries to diversify their revenue streams and fosters brand recognition and loyalty in foreign markets. By adapting their offerings to local tastes and preferences, craft breweries can capitalize on the burgeoning global craft beer culture, enhancing their competitiveness and driving sustainable growth in an increasingly interconnected market.

Restraints/Challenges

• Intense Competition in Crafted Breweries

The rapid proliferation of craft breweries has created a highly saturated market, where competition is fierce. New entrants often struggle to differentiate themselves and secure a loyal customer base amid the overwhelming choices available to consumers. Established brands face similar challenges as they compete with a growing number of innovative breweries that continuously introduce unique flavors and styles. This saturation intensifies the competition for shelf space in retail and distribution channels and makes it increasingly difficult for both newcomers and established players to maintain their market share and profitability in an ever-evolving landscape. .

• High Operating Costs

Craft breweries often encounter significant initial investments and ongoing operating expenses, presenting a notable restraint on their profitability. The costs associated with acquiring brewing equipment, sourcing high-quality ingredients, and hiring skilled labor can be substantial, particularly for startups. Additionally, breweries must allocate funds for marketing, distribution, and compliance with regulatory requirements, further straining financial resources. These high overhead costs can make it challenging for new and smaller breweries to achieve sustainable profit margins, especially in the competitive craft beer market. As a result, managing these financial pressures is crucial for breweries to thrive and grow in an increasingly crowded landscape.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Craft Beer Market Scope

The market is segmented on the basis of product type, type, distribution channel, and age group. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Ale
• Lagers
• Specialty Beers
• Others

    Type

• Alcoholic
• Non-Alcoholic

Distribution Channel

• On-Trade
• Off-Trade

Age Group

• 21–35 Years Old
• 40–54 Years Old
• 55 Years and Above

Craft Beer Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, product type, type, distribution channel, and age group as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

North America is anticipated to lead the global craft beer market, driven by the origins of the craft beer movement in the U.S. The region boasts a highly developed craft beer industry, featuring a substantial number of breweries that contribute to its growth. This strong foundation is expected to propel further expansion of the craft beer market throughout the forecast period.

Asia-Pacific region is projected to experience the fastest growth in the craft beer market during the forecast period, driven by shifting consumer preferences and globalization. A burgeoning middle class, along with the emergence of local breweries, contributes to increased interest in craft beer, particularly among younger consumers. Additionally, factors such as food pairings, tourism, health awareness, and supportive government policies are expected to further accelerate the market's expansion in this dynamic region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Craft Beer Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Craft Beer Market Leaders Operating in the Market Are:

• Davide Campari-Milano N.V. (Italy)
• Diageo (U.K.)
• Halewood Sales (U.K.)
• ASAHI GROUP HOLDINGS, LTD. (Japan)
• Accolade Wines (Australia)
• Bacardi & Company Limited (Bermuda)
• Mike's Hard Lemonade (U.S.)
• Castel Group (France)
• SUNTORY HOLDINGS LIMITED (Japan)
• Anheuser-Busch Companies, LLC (Belgium)
• Brown‑Forman (U.S.)
• United Brands LLC (U.S.)
• Pernod Ricard (France)
• Molson Coors Beverage Company (U.S.)

Latest Developments in Craft Beer Market

• В апреле 2023 года Bell's Brewery Inc. объявила о своих планах расширить дистрибуцию на Аляске, Айдахо, Орегоне, Юте и Вашингтоне, среди пяти дополнительных штатов. Этот стратегический шаг направлен на расширение охвата рынка пивоварни и повышение узнаваемости бренда в этих регионах. Выходя на эти новые рынки, Bell's Brewery стремится связаться с более широкой аудиторией любителей крафтового пива и извлечь выгоду из растущего спроса на свою продукцию
• В марте 2023 года New Belgium Brewing Company Inc. объявила о своем соглашении о приобретении пивоваренного завода площадью 259 000 квадратных футов, расположенного в Дейлвилле, штат Вирджиния, ранее принадлежавшего Constellation Brands. Ожидается, что это стратегическое приобретение расширит производственные возможности New Belgium и расширит ее операционную зону. Приобретая этот современный завод, New Belgium стремится расширить свои возможности для удовлетворения растущего потребительского спроса на свои предложения крафтового пива.
• В декабре 2023 года Sierra Nevada Brewing Co. запустила свою первую линейку безалкогольных напитков, в том числе Trail Pass IPA и Trail Pass Golden, которые теперь доступны на полках по всей территории США. Это введение знаменует собой значительный шаг для пивоварни, поскольку она расширяет свое предложение, включая безалкогольные варианты. Кроме того, в дополнение к этому новому портфолио Sierra Nevada выпускает Hop Splash Citrus, расширение линейки своей популярной газированной воды Hop Splash, еще больше расширяя ассортимент своей продукции для потребителей, ищущих освежающие альтернативы.
• В апреле 2021 года компания B9 Beverages Pvt. Ltd., работающая под брендом Bira91, объявила о планах по выпуску в Индии ограниченной серии крафтового пива с разнообразными смелыми вкусами. Эта инициатива отвечает растущему спросу потребителей на уникальные и изысканные вкусовые ощущения. Расширяя свою линейку продукции, Bira91 стремится привлечь внимание любителей пива, ищущих инновационные вкусовые профили.
• В октябре 2020 года Latambarcem Brewers представила свой бренд бутылочного крафтового пива Maka di в Индии, воспользовавшись растущей популярностью пива в стране. Цель этого запуска — удовлетворить растущий спрос на разнообразные и качественные варианты крафтового пива среди индийских потребителей. Предлагая Maka di, Latambarcem Brewers стремится занять прочное положение на расширяющемся рынке крафтового пива в Индии

SKU-52941