Глобальный рынок коммерческих дисплеев – тенденции отрасли и прогноз до 2029 года

Анализ и размер мирового рынка коммерческой рекламы

Рынок коммерческих сенсорных дисплеев стимулируется возросшим использованием технологически продвинутых, энергоэффективных, привлекательных и высококачественных дисплеев. Кроме того, растущая интеграция ИИ и машинного обучения в коммерческих дисплеях также помогла рынку достичь беспрецедентного роста за последние несколько лет. Таким образом, в прогнозируемый период будет наблюдаться прибыльный рост.

• Глобальный рынок коммерческих дисплеев был оценен в 4,84 млрд долларов США в 2021 году и, как ожидается, достигнет 12,51 млрд долларов США к 2029 году, регистрируя среднегодовой темп роста в 12,6% в прогнозируемый период 2022-2029 годов. «Плоская панель» составляет крупнейший сегмент типа дисплея на рынке коммерческих дисплеев в прогнозируемый период из-за низкой себестоимости производства и легкой доступности плоской панели, что еще больше стимулировало принятие плоских панелей.

Определение глобального рынка коммерческой рекламы

Коммерческие дисплеи — это огромные цифровые экраны, которые используются компаниями для продвижения своих продуктов или услуг большим группам людей. Эти дисплеи имеют различные оптимизированные функции, включая защиту от выгорания и остаточного изображения, что делает их долговечными, простыми в использовании и позволяет эффективно управлять коммерческими приложениями. Коммерческие дисплеи также включают в себя выбор нескольких ИК-излучений и функции клонирования USB, что позволяет управлять дисплеем на расстоянии.

Область отчета и сегментация рынка

Commercial Display Market Dynamics

This section deals with understanding the market drivers, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

• Extensive Usage Across Sectors

The commercial displays are widely used in retail and hospitality, which is the most significant factor driving the growth for this market. Moreover, the utilization across entertainment, stadiums and playgrounds, corporate, banking, education, and transportation is also expected to accelerate the market's overall growth.

Furthermore, the prevalence of improved infrastructure and rapid urbanization, and changing lifestyle among the growing population are also expected to fuel market growth. Moreover, the increasing demand of advanced display such as 4K and 8k also cushions the market's growth within the forecasted period. The adoption of artificial intelligence, growth of the advertising industry, and machine learning are also projected to bolster the market's growth.

Opportunities

• Rising Popularity of Technologies and Cost-effective Solutions

Moreover, the latest cost-effective display solution are expected to penetrate faster in various commercial units like restaurants, bars, and cafes will are estimated to generate lucrative opportunities for the market. The rising popularity of the latest technologies such as QLED, OLED, mini-LED, and micro-LED, which will further offer numerous growth opportunities for the market.

Restraints/Challenges Global Commercial Display Market

• Availability of Alternatives

On the other hand, the easy availability of product substitutes is expected to obstruct the market's growth.

• High Cost of Display

Also, the high cost of advanced display is projected to challenge the commercial display market in 2022-2029.

This commercial display market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the commercial display market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Post Covid-19 Impact on Commercial Display Market

The commercial display market was critically impacted by the outbreak of COVID-19. Various interim suspensions and restrictions to curb COVID-19 led to halt of various operations. As the premier manufacturing hub for electronic goods and components, China has also suffered a significant financial setback as there was impact on the production scenario. Moreover, the pandemic has impacted the end-user demand for commercial display devices. The demand for commercial display and outdoor advertisements has been hampered by the cancellation of international delegations, board meetings, social events, and the temporary closure of retail outlets, malls, and restaurants. The market is poised to experience an extraordinary drop as a result of widespread lockdown. Due to restrictions on economic activity, Omdia, a technology consultancy firm based in the United Kingdom, claimed in April 2020 that consumers account for less than 40% of the demand for these displays, with the remaining coming from the commercial sector.

On the brighter side, the interactive screens on walls or desks, on the other hand, are in high demand as schools, colleges, and offices close and online courses become more common. Large display manufacturers are attempting to make their goods more appealing at a lower cost by providing foldable displays. This will result in gradual growth in the market.

Recent Developments

• In March 2020, NEC Corporation and Sharp Corporation agreed to form a joint venture to produce and develop visual solutions by integrating NEC Display Solutions, Ltd. (NDS), a NEC subsidiary, with Sharp. Sharp and NEC's joint venture will allow both firms to capitalise on their capabilities while also meeting the needs of their worldwide clients in terms of visualisation.
• In March 2020, Intuiface, a no-code platform dedicated to the creation, deployment, and analysis of interactive digital experiences for physical environments, teamed with Elo. Agencies, integrators, and organisations may create best-in-class interactive digital experiences that rival the quality and originality of custom software development projects by combining Intuiface's content delivery platform with Elo's touchscreen technology.

Global Commercial Display Market Scope

The commercial display market is segmented on the basis of product, type, technology, component, display type, display size, orientation and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Digital Signage
• Display Monitor
• Display TVs

On the basis of product, the commercial display market is segmented into digital signage, display monitor and display TVs.

Type

• Single-Screen
• Video Wall
• Signage
• Kiosk
• Interactive Whiteboard
• Others

On the basis of type, the commercial display market is segmented into reagents, assay, instruments and software.

Technology

• LCD
• LED
• Others

On the basis of technology, the commercial display market is segmented into LCD, LED and others.

Component

• Hardware
• Software
• Services

On the basis of component, the commercial display market is segmented into hardware, software and services.

Display Type

• Flat Panel
• Curved Panel
• Other Panel

On the basis of display types, the commercial display market is segmented into flat panel, curved panel and other panel. The flat panel is estimated to dominate the market owing to the low cost of production and easy availability of the flat panel, which further boosted the adoption of the flat panels.

Display Size

• Below 32 inches
• 32 to 52 inches
• 52 to 75 inches
• Above 75 inches

On the basis of display size, the commercial display market is segmented into below 32 inches, 32 to 52 inches, 52 to 75 inches and above 75 inches.

Orientation

• Wide
• Square

On the basis of orientation, the commercial display market is bifurcated into wide and square.

Application

• Retail
• Hospitality
• Entertainment
• Stadiums and Playgrounds
• Corporate
• Banking
• Healthcare
• Education
• Transportation

On the basis of application, the commercial display market is bifurcated into retail, hospitality, entertainment, stadiums and playgrounds, corporate, banking, healthcare, education and transportation.

Commercial Display Market Regional Analysis/Insights

The commercial display market is analyzed and market size insights and trends are provided by country, product, type, technology, component, display type, display size, orientation and application as referenced above.

The countries covered in the commercial display market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the commercial display market because of the adoption of advanced technology along with prevalence of majority of market players within the region.

Asia-Pacific is expected to witness significant growth during the forecast period of 2022 to 2029 due to the prevalence of improved infrastructure along with rapid urbanization, adoption of commercial display in various sectors within the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Commercial Display Market Share Analysis

The commercial display market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to commercial display market.

Some of the major players operating in the commercial display market are

• Samsung (South Korea)
• Panasonic Corporation (Japan)
• Apple Inc., (U.S.)
• LG Electronics (South Korea)
• Cisco (U.S.)
• Innolux (Taiwan)
• BOE Technology (China)
• Foxconn (Taiwan)
• NEC Corporation (Japan)
• Qisda Corporation (Taiwan)
• AU Optronics Corp (Taiwan)
• HannStar (Taiwan)
• Sony Corporation (Japan)
• GENTEX CORPORATION (U.S.),
• Dell Inc., (U.S.)
• Koninklijke Philips N.V (Netherlands)
• CDW (U.S.)
• Leyard (China)
• Intuiface (Taiwan)
• BenQ (Taiwan)

Research Methodology : Global Commercial Display Market

Сбор данных и анализ базового года выполняется с использованием модулей сбора данных с большими размерами выборки. Рыночные данные анализируются и оцениваются с использованием рыночных статистических и когерентных моделей. Также анализ доли рынка и анализ ключевых тенденций являются основными факторами успеха в рыночном отчете. Чтобы узнать больше, запросите звонок аналитика или можете оставить свой запрос.

Ключевой методологией исследования, используемой исследовательской группой DBMR, является триангуляция данных, которая включает в себя интеллектуальный анализ данных, анализ влияния переменных данных на рынок и первичную (отраслевую экспертную) проверку. Помимо этого, модели данных включают сетку позиционирования поставщиков, анализ временной линии рынка, обзор и руководство рынка, сетку позиционирования компании, анализ доли рынка компании, стандарты измерения, глобальный и региональный анализ и анализ доли поставщика. Чтобы узнать больше о методологии исследования, отправьте запрос, чтобы поговорить с нашими отраслевыми экспертами  https://www.databridgemarketresearch.com/ru/speak-to-analyst/?dbmr=global-commercial-display-market

SKU-53120