Европейский рынок анимации – тенденции отрасли и прогноз до 2029 года

Анализ и размер европейского рынка анимации

По данным Data Bridge Market Research, ожидается, что рынок анимации к 2029 году достигнет 99 652,38 млн долларов США при среднегодовом темпе роста 4,8% в прогнозируемый период. «OTT» составляет крупнейший сегмент предложения на рынке анимации. Доходы европейского OTT увеличиваются с годами из-за роста проникновения Интернета во всем мире и развития технологий, которые используются для разработки высокоточной сети IoT . Отчет о рынке анимации также подробно охватывает анализ цен, патентный анализ и технологические достижения.  

В этом отчете по рынку анимации содержатся сведения о доле рынка, новых разработках и анализе продуктового портфеля, влиянии игроков внутреннего и локального рынка, анализируются возможности с точки зрения новых источников дохода, изменений в рыночных правилах, одобрений продуктов, стратегических решений, запусков продуктов, географических расширений и технологических инноваций на рынке. Чтобы понять анализ и рыночный сценарий, свяжитесь с нами для получения аналитического обзора, наша команда поможет вам создать решение по влиянию на доход для достижения желаемой цели.

Определение рынка

Animation is a method of photographing successive drawings, models, or even puppets, to create an illusion of movement in a sequence. Animation creates a simulation of movement created by a series of pictures. Animation involves the exploitation and management of still images to generate the illusion of movement. Animation allows storytellers in unique ways. Animation is important because it enables us to tell stories and communicate emotions and ideas in a unique, easy-to-perceived way for both small children and adults. Animation helps to connect people throughout the world in a way that sometimes writing and live-action films cannot. Animated movies appeal to a broad range of audiences. There are different types of animation such as:

• Traditional Animation
• 2D Animation (Vector-based)
• 3D Animation
• Motion Graphics
• Stop Motion

Animation Market Dynamics

Drivers

• Rise in trend of animated films and daily soaps

The animated content is growing at a healthy rate across the globe because of which the broadcasters are increasing the interest towards the launching of animated shows and the daily soaps for the children is gaining a huge demand  which has resulted in increasing the launch of new daily soaps. Thus, the rising trend of animated films and daily soaps, acts as a major driver for the growth of the Europe animation market.

• Rapid growth of the animation industry

The pandemic has helped the people to explore new avenues of entertainment because of which OTT platforms has emerged as a trending entertainment platform. The rise of OTT has positively influenced the animation industry with a growth in viewership especially for children’s content. Nowadays, OTT is playing a major role in the entertainment industry and has helped to advance VFX and animation technologies. Thus, the worldwide animation industry is growing day by day which promotes the growth of the Europe animation market and acts as a driver for the growth of the market.

• Rise in trend of 3D animation

The popularity of computers has increased, the 3D animation market has started evolving and gained an important role in the entertainment sector as it enables to tell stories and express emotions and ideas more clearly with correct descriptions. Moreover, most of the companies use 3D animations to present their ideas and product models. The commercial usage of 3D animation has several benefits of improving the sharing ability, credibility, and provides better engagement system and many others.

Increased usage of smartphones and internet penetration 

The huge number of smartphone users worldwide that impacts the adoption of animated content through smartphones which drives the market growth. China, India, and U.S. are the countries which are noted with the increased number of smartphone users. Thus, the increasing adoption of animated content through smartphone devices and internet services across the globe due to the current pandemic situation acts as a driving factor for the growth of the market.

Restraint/Challenge

• Lack of the government support

Insufficient government support affects the growth of animation worldwide. Animation across countries lacks funding from the government which impacts the production of a high percentage of animated films due to lack of initial high investment. Tax benefits and treaties are also not provided by the government.

• Lack of skilled professionals

Rapid technological advancements and innovations in the media and entertainment industry are making it difficult for workers, employees, and staff to match their skill set with the needs of the growing and technologically updated businesses. This creates a skill gap between the staff and employers. There is a shortage of skilled employees with relevant qualifications as technology upgrades day by day.

Recent Development

• In January 2020, AARDMAN ANIMATIONS LTD along with Greenpeace launched a powerful new animated film to highlight the plight of the world’s oceans. This newly launched animated film highlights the Europe ocean crisis. This has helped the company to generate more revenue and enhance its offerings to grow in the market

Animation Market Scope

The animation market is segmented on the basis of revenue stream. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Revenue Stream

• OTT
• Advertising
• Sale of Tickets
• Others

On the basis of revenue stream, the animation market is segmented into OTT, advertising, sale of tickets and others.

Animation Market Regional Analysis/Insights

The animation market is analysed and market size insights and trends are provided by country, revenue stream industry as referenced above.

The countries covered in the animation market report are Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Sweden, Poland, Turkey, and Rest of Europe in Europe

France dominates the Europe region due to rise in the digitalization in business process and need for virtual visualization through 2D and 3D animation.

Раздел отчета по странам также содержит отдельные факторы, влияющие на рынок, и изменения в регулировании рынка, которые влияют на текущие и будущие тенденции рынка. Такие данные, как анализ цепочки создания стоимости вверх и вниз по течению, технические тенденции и анализ пяти сил Портера, тематические исследования — вот некоторые из указателей, используемых для прогнозирования рыночного сценария для отдельных стран. Кроме того, при предоставлении прогнозного анализа данных по странам учитываются наличие и доступность европейских брендов и их проблемы из-за большой или малой конкуренции со стороны местных и отечественных брендов, влияние внутренних тарифов и торговых путей.   

Анализ конкурентной среды и доли рынка анимации

Конкурентная среда рынка анимации содержит сведения о конкурентах. Включены сведения о компании, финансах компании, полученном доходе, рыночном потенциале, инвестициях в исследования и разработки, новых рыночных инициативах, присутствии в Европе, производственных площадках и объектах, производственных мощностях, сильных и слабых сторонах компании, запуске продукта, широте и широте продукта, доминировании приложений. Приведенные выше данные касаются только фокуса компаний на рынке анимации.

Некоторые из основных игроков, работающих на рынке анимации, включают Warner Bros. Discovery, Inc., Sony Pictures Digital Productions Inc., DREAMWORKS ANIMATION, TOEI ANIMATION CO., LTD., Disney, Paramount, NETFLIX, AARDMAN ANIMATIONS LTD, OLM, Inc., Madman Entertainment Pty. Ltd., Kyoto Animation Co., Ltd., Pierrot Co., Ltd., BluBlu Studios, NIPPON ANIMATION CO., LTD., SUNRISE, Pixeldust Framestore, Illumination Mac Guff, LAIKA, LLC и MPC Film и другие.

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