The U.S. personalized children’s books market is growing rapidly as parents set a higher priority upon personalized educational experiences. As personalized learning becomes more popular, the personalized books, which include aspects such as children's names, images, or preferred themes, are proving to be an innovative way to interest young readers. This personalization not only improves the connection with the written material, but also increases the excitement of kids in reading and cognitive growth. Furthermore, these books align with a broader trend in academic material that is being developed to meet individual interests, thereby providing both enjoyment and educational value. As a result, personalized children's books are becoming a popular resource among parents trying to create meaningful and memorable learning experiences for their children.
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Data Bridge Market Research analyses that The U.S. Personalized Children’s Books Market is expected to reach USD 1,055.63 million by 2031 from USD 624.64 million in 2023, growing with a CAGR of 6.9% in the forecast period of 2024 to 2031.
Key Findings of the Study
Growth In E-Commerce and Online Shopping
The growth of e-commerce has significantly transformed how parents shop for children's books, particularly personalized ones. With the increasing popularity of online shopping, parents now have the convenience of designing and ordering customized books from the comfort of their homes. E-commerce platforms have made it easier for customers to select personalized details such as the child’s name, favorite colors, and even images, creating a truly unique gift. This shift towards digital shopping aligns with the overall trend of online retail, making personalized books more accessible and appealing to parents looking for thoughtful and individualized presents.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable from 2018-2031)
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Quantitative Units
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Revenue in USD Million
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Segments Covered
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By Product (Physical Book & E-book), Age Group (Baby-2, Ages 3-5, Ages 6-9, Ages 10-12, Above 12), Genre & Theme (Picture Books, Adventure & Fantasy, Mystery & Detective, Science Fiction, Others.), Distribution channel (Online and Offline))
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Market Players Covered
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Chronicle Books (U.S.), Imagogroup (U.S.), Penguin Random House LLC (U.S.),HarperCollins Publishers (U.S.), Hachette Book Group (U.S.) Simon & Schuster, LLC (U.S.), Times Ghostwriters (U.S.),Macmillan Children's Publishing Group (U.S.), Ghost Book Authors (U.S.), and Writers of USA (U.S.) among others
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
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Segment Analysis
The U.S. personalized children’s books market is segmented into four notable segments based on product, age group, genre & theme, and distribution channel.
- On the basis of product, the U.S. personalized children’s books market is segmented into physical book and E-book.
In 2024, the physical book segment is expected to dominate the market with a 78.45% market share
In 2024, the physical book segment is expected to dominate the market with a 78.45% market share due to their enduring appeal as tangible, keepsake items that parents and children can cherish together. The sensory experience of holding and reading a physical book creates a lasting bond, especially when the book is uniquely personalized
- On the basis of age group, the U.S. personalized children’s books market is segmented into baby-2, ages 3-5, ages 6-9, ages 10-12, and above 12.
In 2024, ages 3-5 segment is expected to dominate the market with a 31.58% market share
In 2024, ages 3-5 segment is expected to dominate the market with a 31.58% market share as parents increasingly seek engaging, educational materials tailored to early childhood development. Personalized books for this age range foster literacy, creativity, and emotional connection by placing young children in relatable, immersive storylines. Additionally, parents find value in personalized books as unique keepsakes that support early learning milestones during formative years.
- On the basis of genre & theme, U.S. personalized children’s books market is segmented into picture books, adventure & fantasy, mystery & detective, science fiction, and others. In 2024, adventure & fantasy books segment is expected to dominate the market with a 38.74% market share
- On the basis of distribution channel, the U.S. personalized children’s books market is segmented into online and offline. In 2024, online segment is expected to dominate the market with a 67.42% market share
Major Players
Data Bridge Market Research analyzes Imagogroup (U.S.), HarperCollins Publishers (U.S.), Simon & Schuster, LLC (U.S.), Penguin Random House LLC (U.S.), and Chronicle Books (U.S.) as the major companies operating in the market.
Market Development
- In June 2024, HarperCollins Children’s Books has partnered with Girl Scouts of the USA to launch a new publishing program featuring eight books focused on themes of friendship, leadership, and taking action. The series begins with Maven Takes the Lead (Sept 2024) and includes nonfiction titles like Take Action (2025) and The Ultimate Friendship Journal (2025). The program aims to inspire young readers to make the world a better place, with additional titles through 2026
- In November 2024, for runs over 1,000 copies, offset printing is cost-efficient and high-quality, while digital or web printing suits smaller runs and allows for faster production times. Digital printing enables per-copy customization, whereas offset works best for consistent, fixed designs. Budget considerations often make digital ideal for short runs, though per-copy costs are higher than offset for larger volumes
- In April 2024, Manimal Tales announced the launch of its latest personalized book, Mommy and Us, just in time for Mother’s Day. This unique and interactive book is designed to celebrate the bond between mothers and their children, making it the perfect heartfelt gift for this special occasion. Mommy and Us captures key moments from birth to age ten, offering a nostalgic and joyous reflection on the milestones of motherhood—from playful tickling and piggyback rides to chasing rainbows and late-night board games. The book is highly customizable, with space for up to four children, allowing each child’s name to be included, creating a one-of-a-kind keepsake.
- In August 2024, chronicle Books announced a realignment and expansion of its Children’s Publishing Group, with key editorial and marketing hires under the direction of Jody Mosley, enhancing its offerings in licensed publishing, chapter books, and graphic novels
- In November, 2024, Bookimagic launched a new platform that allows families to transform their cherished stories into personalized children’s books. This innovative platform offers users the opportunity to create custom books that feature unique illustrations, professionally designed layouts, and print-ready files. Families can customize books by integrating their loved ones as the main characters, creating an interactive and meaningful reading experience
As per Data Bridge Market Research analysis.
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