The rise in the pet humanization trend significantly drives the U.S. bagged equine feed market as horse owners increasingly treat their horses as family members. This shift in perspective leads to a heightened willingness to invest in high-quality, nutritious feed formulations that prioritize the health and well-being of their equine companions. Consumers are now more discerning about the ingredients used in equine feeds, seeking products that feature natural, organic, and premium ingredients. As a result, there is a growing demand for specialized nutritional solutions tailored to individual horses needs, including age, breed, and activity levels, reflecting a commitment to their overall health and performance.
Moreover, the humanization trend influences consumer purchasing decisions and brand loyalty by fostering strong emotional bonds between horse owners and their animals. As owners increasingly value their horse’s quality of life, they are likely to gravitate towards brands that prioritize ethical sourcing, sustainability, and animal welfare. The presence of social media and online communities amplifies this trend, allowing horse owners to share insights and recommendations about nutrition, further driving the demand for premium bagged equine feed products. Consequently, the emphasis on high-quality care, personalized nutrition, and ethical practices leads to growth in the market.
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Data Bridge Market Research analyzes that the U.S. Bagged Equine Feed Market is expected to reach USD 12.93 billion by 2032 from USD 8.89 billion in 2025, growing at a CAGR of 5.5% in the forecast period of 2025 to 2032.
Key Findings of the Study
E-commerce Expansion
E-commerce expansion presents a significant opportunity for the U.S. bagged equine feed market by allowing manufacturers and retailers to reach a broader audience beyond their geographical limitations. With the increasing trend of online shopping, horse owners can conveniently browse and purchase equine feed from the comfort of their homes. This shift in consumer behavior enhances accessibility and opens up the potential for niche brands to penetrate the market without the need for a large physical retail presence. Companies that invest in user-friendly websites and effective online marketing strategies can attract a wider customer base, ultimately driving sales growth in a competitive landscape.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2025 to 2032
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Base Year
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2024
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Historic Year
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2023 (Customizable 2013-2017)
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Quantitative Units
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Revenue in USD Billion
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Segments Covered
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Ingredients (Cereals/Grains, Supplements, Cakes/Meals, and Others), Nutrition Type (High Fiber, Low Starch, High Protein, High Fats and Oils), Form (Pellets, Cubes, and Others), Distribution Channel (Offline Retail and Online Sales)
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Market Players Covered
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Nutrena, a Cargill, Incorporated Brand (U.S.), Purina Animal Nutrition LLC (a subsidiary of Land O'Lakes, Inc) (U.S.), Alltech (U.S.), Kent Nutrition Group (U.S.), Manna Pro (U.S.), Wallnut Hill Feeds, Inc. (U.S.), Seminole Feed (U.S.), Hi-Pro Feeds (U.S.), Midway Co-Op (U.S.), Star Milling CO (U.S.), and Gain Animal Nutrition (U.S.)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.
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Segment Analysis
U.S. bagged equine feed market is segmented into four notable segments based on ingredients, nutrition type, form, and distribution channel.
- On the basis of ingredients, the market is segmented into cereals/grains, supplements, cakes/meals, and others.
In 2025, the cereals/grains segment is expected to dominate the market with a market share of 57.70%
In 2025, the cereals/grains segment is expected to dominate the market with a market share of 57.70% due to their high energy content, palatability, and cost-effectiveness, making them essential components for meeting the dietary needs of horses across various activities and life stages.
- On the basis of nutrition type, the market is segmented into high fiber, low starch, high protein, high fats and oils
In 2025, the high fiber segment is expected to dominate the market with a market share of 48.97%
In 2025, the high fiber segment is expected to dominate the market with a market share of 48.97% because it promotes digestive health, supports natural foraging behavior, and helps maintain optimal weight and condition in horses.
- On the basis of form, the market is segmented into pellets, cubes, others. In 2025, the pellets segment is expected to dominate the market with a market share of 61.83%
- On the basis of distribution channel, the market is segmented into offline retail, and online sales. In 2025, the offline retail segment is expected to dominate the market with a market share of 79.74%
Major Players
Data Bridge Market Research analyzes Nutrena, a Cargill, Incorporated Brand (U.S.), Purina Animal Nutrition LLC (a subsidiary of Land O'Lakes, Inc)(U.S.), Alltech(U.S.), Kent Nutrition Group(U.S.), and Manna Pro(U.S.) as the major market players of the market.
Market Development
- In September 2024, Alltech and EnviroEquine announced a strategic licensing agreement to incorporate Alltech's technologies into EnviroEquine’s supplements. This agreement enhanced product quality and helped the company to expand its brand presence in North America and Europe
- In August 2024, Hubbard Feeds an Alltech company, introduced Recharge, a line of products designed to optimize beef cattle intake, enhance performance, and improve profitability. Recharge supports cattle well-being, particularly during stress, with proven improvements in feed efficiency and growth
- In September 2019, Purina Omolene Horse Feed introduced an exciting update by adding Outlast Gastric Support Supplement to its line-up. This enhancement provides daily gastric support in every meal, helping horses manage gastric discomfort, which affects up to 90% of active horses. The updated Omolene feeds, now featuring improved packaging, offer enhanced performance nutrition for all types of horses, from active pleasure to top competitors, ensuring optimal health and support
For more detailed information about the U.S. Bagged Equine Feed Market report, click here – https://www.databridgemarketresearch.com/ru/reports/us-bagged-equine-feed-market
