Food, health, and wellness are all interconnected. The food we consume and where it comes from impact our health and fitness. Wellness stems from the balanced food we incorporate into our daily lives. Health is not just eating better foods but also lowering tension, and stress, and exercising regularly. Food, health, and well-being foods can help reduce the risk or treatment of disease and improve physical or mental performance by including a functional element or a modification in processing.
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Data Bridge Market Research analyzes that the North America Health and Wellness Food Market is growing with a CAGR of 6.5% in the forecast period of 2024 to 2031 and is expected to reach USD 530,963.31 million by 2031 from USD 320,694.25 million in 2023.
Key Findings of the Study
The prevalence of lifestyle related health issues, such as obesity and diabetes
The demand for foods related to health and wellness has increased as a result of these health concerns becoming important factors influencing consumer behavior and preferences. The growing prevalence of lifestyle-related health issues emphasizes the rising importance of adopting a healthy lifestyle. A healthy diet is becoming increasingly important due to the prevailing lifestyle-related health problems, particularly diabetes, and obesity, becoming more prevalent. Nowadays, consumers actively seek food options that promote healthy blood sugar levels, weight management, and overall well-being.
The prevalence of health problems associated with lifestyle choices influences the market. The market for nutrient-dense, practical, and customized food options is expanding in tandem with consumers' growing health consciousness, which is altering the structure of the food sector dedicated to health and wellness. As a result, the prevalence of lifestyle-related health issues is boosting the market growth.
Report Scope and Market Segmentation
Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016 - 2021)
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Quantitative Units
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Revenue in USD Million
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Segments Covered
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Type (Functional Food, Fortified & Healthy Bakery Products, Healthy Snacks, BFY Foods, Beverages, Chocolates, and Others), Calorie Content (No Calorie, Low Calories, and Reduced Calorie), Nature (Non-GMO and GMO), Fat Content (No Fat, Low Fat, and Reduced Fat), Category (Conventional and Organic), Free From Category (Gluten Free, Dairy Free, Soy Free, Nut Free, Lactose Free, Artificial Flavor Free, Artificial Color Free, and Others), Distribution Channel (Store Based Retailer and Non-Store Retailers)
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Countries Covered
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U.S., Canada, and Mexico
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Market Players Covered
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PepsiCo (U.S.), Nestlé (Switzerland), Danone S.A. (France), General Mills Inc. (U.S.), WK Kellogg Co (U.S.), Abbott (U.S.), Mars, Incorporated and its Affiliates (U.S.), Mondelēz International (U.S.), Simply Good Foods USA, Inc. (a subsidiary of The Simply Good Foods Company) (U.S.), Maspex (Poland), Hu Kitchen (U.S.), Chobani, LLC (U.S.), Haleon Group of Companies (U.K.), Yakult Honsha Co., Ltd. (Japan), Huel Inc. (U.S.), Stonyfield Farm, Inc. (U.S.), Kite Hill (U.S.), So Delicious Dairy Free (U.S.), Kashi LLC (U.S.), Forager Project (U.S.), Lake Champlain Chocolates (U.S.), Alter Eco (U.S.), and LAVVA (U.S.), among others
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis
The North America health & wellness food market is segmented into seven notable segments based on type, calorie content, nature, fat content, category, free from category, and distribution channel.
- On the basis of type, the market is segmented into functional food, fortified & healthy bakery products, healthy snacks, BFY foods, beverages, chocolates, and others
In 2024, the functional food segment is anticipated to dominate the North America health & wellness food market
In 2024, the functional food segment is expected to dominate the market with a 22.44% market share due to the increasing consumer demand for products offering health benefits, nutritional value, and overall well-being support
- On the basis of calorie content, the market is segmented into no calories, low calories, and reduced calorie
In 2024, the low calories segment is anticipated to dominate the North America health & wellness food market
In 2024, the low calories segment is expected to dominate the market with a 46.68% market share due to the increasing number of health-conscious people demanding more low-calorie food products
- On the basis of nature, the market is segmented into non-GMO and GMO. In 2024, the non-GMO segment is expected to dominate the market with 81.34% market share
- On the basis of fat content, the market is segmented into no fat, low fat, and reduced fat. In 2024, the no fat segment is expected to dominate the market with 37.94% market share
- On the basis of category, the market is segmented into conventional and organic. In 2024, the conventional segment is expected to dominate the market with 69.00% market share
- On the basis of free from category, the market is segmented into gluten free, dairy free, soy free, nut free, lactose free, artificial flavor free, artificial color free, and others. In 2024, the gluten free segment is expected to dominate the market with 25.30% market share
- On the basis of distribution channel, the market is segmented into store based retailer and non-store retailers. In 2024, the store based retailers segment is expected to dominate the market with 85.33% market share
Major Players
Data Bridge Market Research analyzes PepsiCo (U.S.), Nestlé (Switzerland), Danone S.A. (France), General Mills Inc. (U.S.), and WK Kellogg Co (U.S.) as the major players in the North America health & wellness food market.
Market Developments
- In October 2023, General Mills Inc., Walmart, and Sam's Club announced a partnership to assist in speeding the adoption of regenerative agriculture on 600,000 acres in the U.S. by 2030. Through this collaboration, the company will collaborate with Walmart and Sam's Club to help restore acres of land in critical locations where it sources ingredients for its joint venture
- In May 2023, Mondelēz International celebrated the official launch of its new Global R&D Innovation Center in Whippany, New Jersey. The cutting-edge facility, supported by a roughly USD 50 million investment, comprises pilot and scale-up capacity for cookies, crackers, and candies, and supports Mondelz International as a creative global snacking leader. The Innovation Center develops new skills and technologies to push R&D for consumer-favorite delicacies such as OREO cookies, Ritz crackers, and Sour Patch Kids candies
- In October 2023, Nestlé announced the introduction of intriguing new inventions, including a variety of plant-based alternatives to white fish. The products, which include alternatives to breaded fish fillets, nuggets, and fingers, stand out for their high nutritional value as well as their similar flavor and feel to white fish
- In August 2023, Mars, Incorporated and its Affiliates completed their acquisition of Kevin's Natural Foods, a high-growth, nutritional food company. Kevin's Natural Foods will play an important role in Mars Food & Nutrition's continuous mission to make tasty, healthier eating a part of customers' daily lives, while Mars will assist Kevin's in continuing to expand, innovate, and bring its product line to a wider audience
- In May 2023, WK Kellogg Company was founded Kellogg's Raisin Bran's latest addition, NEW Kellogg's Raisin Bran Maple Flavor, is heating the summer. with a sweet, maple taste with the advantages of critical vitamins and minerals, tasty whole grains, and substantial fiber to get your day started. The new product introduction assisted the firm in expanding its product line and, as a result, increasing revenue
Regional Analysis
Geographically, the countries covered in the North America health & wellness food market report are U.S., Canada, and Mexico.
As per Data Bridge Market Research analysis:
The U.S. is expected to be the dominant and fastest-growing country in the North America health & wellness food market
The U.S. is expected to dominate the North America health & wellness food market with a growing focus on nutrition, consumer demand for wellness products, and a thriving market for plant-based innovations. The U.S. is expected to grow due to growing awareness of health and nutrition, a focus on preventive healthcare, and changing lifestyle preferences.
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