Printable self-adhesive vinyl films offer optical clarity as well as ease of removal. These films are used as promotional decals and window graphics. These films are placed on the windows of restaurants, shops, offices, and other commercial establishments to provide privacy or advertising. These films are versatile, flexible, and made from vinyl adhesives like acrylic. They are used to create logos, signs, and advertising campaigns to promote businesses and spread information to large audiences.
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Data Bridge Market Research analyses that the Global Printable Self-Adhesive Vinyl Films Market is expected to grow from 2023 to 2030 and reach USD 4,146.70 million by 2030. Rising demand for vehicle wraps is creating new opportunity for printable self-adhesive vinyl films to grow in the upcoming years.
Rising applications of printable self-adhesive vinyl films in advertisements
Self-adhesive printable vinyl films are widely used in advertising, mainly outdoor advertising. These films have generally been used in outdoor commercials to increase brand awareness and visibility. Because of the capacity, this provides businesses with a creative canvas on which to convey their brand message and the ease with which it can be modified.
Aesthetic features such as increased brightness, attracting travelers and other notable customers, fuel the demand for these films for branding and advertising. Furthermore, demand for these films has increased due to government initiatives promoting tourism, such as using printable self-adhesive vinyl for fleet graphics on commercial vehicles such as buses and lorries. Moreover, manufacturers are delivering specially designed products for advertisements fueling market growth.
For instance,
Avery Dennison Corporation offers a wide range of pressure-sensitive graphics films in various tints and finishes and next-generation digital imaging films that can turn virtually any surface, from walls to windows, floors to furniture, into a functional canvas for eye-catching promotions.
Hence, owing to their high quality and resolution pictures and advertisements, printable self-adhesive vinyl films are highly used for ads. In addition, manufacturers providing films for advertising is also expected to boost the market growth.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2021 - 2014)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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By Manufacturing Process (Calendered Films and Cast Films), Thickness (Thin (2-3 Mils) and Thick (More than 3 Mils)), Type (Opaque, Transparent, and Translucent), Substrate (Floor, Plastics, Glass, and Others), Application (Fleet Graphics, Watercraft Graphics, Car Wrapping, Floor Graphics, Labels & Stickers, Window Graphics, Exhibition Panels, Outdoor Advertising, Furniture Decoration, Wallcovering, and Others)
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Countries Covered
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U.S., Canada, and Mexico, Germany, France, U.K., Italy, Spain, Belgium, Netherlands, Poland, Finland, Russia, Turkey, Denmark, Sweden, Switzerland, Norway, Rest of Europe, China, Japan, India, South Korea, Thailand, Indonesia, Malaysia, Taiwan, Vietnam, Philippines, Australia, New Zealand, Singapore, Rest of Asia-Pacific, Brazil, Argentina, and the Rest of South America, South Africa, Egypt, Saudi Arabia, U.A.E, Oman, Kuwait, Qatar, Bahrain and Rest of Middle East and Africa.
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Market Players Covered
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Brite Coatings Private Limited (India), Item Plastic Corp (Taiwan)., 3M (USA), AVERY DENNISON CORPORATION (USA), Arlon Graphics, LLC(USA)., HEXIS S.A.S.(France), Metamark(England), DRYTAC(USA), FLEXcon Company, Inc.(Massachusttes), TEKRA LLC(USA), LX Hausys(Korea), LINTEC Corporation(Japan), Stahls’ International(USA), POLI-TAPE Group(Germany), Innovia Films(UK), Henkel Adhesives Technologies India Private Limited(Germany), Responsive Industries Ltd.(India), ACHILLIES CORPORATION(USA), ORAFOL Europe GmbH(Germany), and Shubh Plastics (India), among others.
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, pipeline analysis, supply chain analysis, pricing analysis, and regulatory framework.
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Segment Analysis:
Global printable self-adhesive vinyl films market is segmented into five notable segments based on manufacturing process, type, thickness, substrate, and application.
- On the basis of manufacturing process, the printable self-adhesive vinyl films market is segmented into calendered films and cast films.
In 2023, the calendered films segment is anticipated to dominate the global printable self-adhesive vinyl films market due to its more excellent durability and inexpensive nature.
In 2023, the calendered films segment is anticipated to dominate the global printable self-adhesive vinyl films market with the market share of 60.34%. It is expected to reach USD 2,568.16 million in 2030, growing with the highest CAGR of 4.6 % in the forecast period of 2023 to 2030.
- On the basis of thickness, the printable self-adhesive vinyl films market is segmented into, thin (2-3 mils) and thick (more than 3 mils). In 2023, thin (2-3 mils) segment is anticipated to dominate the global printable self-adhesive vinyl films market with the market share of 84.68% and is expected to reach USD 3,537.19 million in 2030, growing with the highest CAGR of 4.4% in the forecast period of 2023 to 2030.
- On the basis of type, the printable self-adhesive vinyl films market is segmented into opaque, transparent and translucent.
In 2023, the opaque segment is anticipated to dominate the global printable self-adhesive vinyl films market due to multiple uses in vehicle wrapping, wall covering and floor graphics.
In 2023, the opaque segment is anticipated to dominate the global printable self-adhesive vinyl films market with the market share of 68.13% and is expected to reach USD 2,854.27 million in 2030, growing with the highest CAGR of 4.4% in the forecast period of 2023 to 2030.
- On the basis of substrate, the printable self-adhesive vinyl films market is segmented into plastic, floor, glass and others. In 2023, the plastic segment is anticipated to dominate the global printable self-adhesive vinyl films market with the market share of 46.46% and is expected to reach USD 1,987.69 million in 2030, growing with the highest CAGR of 4.7% in the forecast period of 2023 to 2030.
- On the basis of application, the printable self-adhesive vinyl films market is segmented into car wrapping, fleet graphics, watercraft graphics, floor graphics, window graphics, outdoor advertising, labels & stickers, furniture decoration, wallcovering, exhibition panels and others. In 2023, the car wrapping segment is anticipated to dominate the global printable self-adhesive vinyl films market with the market share of 29.91% and is expected to reach USD 1,397.26 million in 2030, growing with the highest CAGR of 6.0% in the forecast period of 2023 to 2030.
Major Players
Data Bridge Market Research recognizes the following companies as the major global printable self-adhesive vinyl films: Brite Coatings Private Limited (India), Item Plastic Corp (Taiwan)., 3M (USA), AVERY DENNISON CORPORATION (USA), Arlon Graphics, LLC(USA)., HEXIS S.A.S.(France), Metamark(England), DRYTAC(USA), FLEXcon Company, Inc.(Massachusttes), TEKRA LLC(USA), LX Hausys(Korea), LINTEC Corporation(Japan), Stahls’ International(USA), POLI-TAPE Group(Germany), Innovia Films(UK), Henkel Adhesives Technologies India Private Limited(Germany), Responsive Industries Ltd.(India), ACHILLIES CORPORATION(USA), ORAFOL Europe GmbH(Germany), Shubh Plastics (India) among others.
Market Development
- In June 2022, Hexis SAS, a French manufacturer of adhesive films for computer-assisted cutting or large format digital printing, has acquired Seyffer CCW AG, a Swiss company specialising in the distribution of large format digital printers and consumable supplies, based in Birr. The acquisition helped the company to expand its presence.
- In June 2021, Hexis SAS announced the signing of an exclusive partnership with ProTech® Monte-Carlo, a Monaco-based company offering high-performance and innovative solutions for protecting and enhancing vehicles. The partnership will help the company to provide high quality products to end users.
- In April 2023, 3M announced the acquisition of LeanTec's technology assets, a provider of digital inventory management solutions for the automotive aftermarket in the United States and Canada. The acquisition demonstrates 3M's dedication to its "connected bodyshop," one of the company's active digital platforms that integrates data capture and analysis with material product platforms to capitalise on emerging needs and trends.
- In April 2022, 3M Company has announced the launch of 3M™ Print Wrap Film IJ280 - a best-in-class vehicle wrap designed for converters and installers who expect exceptional performance, print quality and productivity. It expanded the product portfolio of company.
COVID-19 Impact Analysis
Covid-19's influence on the printable self-adhesive vinyl films is broad and multifaceted. Many printable self-adhesive vinyl films firms took undertaking changes to suit its consequences. They focused on the technological innovations in developing new products. The printable self-adhesive vinyl films sector is extremely fortunate to be able to operate digitally, allowing the firms to continue to operate with minimal health and safety risks for employees.
However, this does not imply that the printable self-adhesive vinyl films industry adjustments have been simple to implement. Not every segment of printable self-adhesive vinyl films was built to allow team members to work remotely. In truth, the majority of the firms operate physically with dedicated equipment, software, hardware, and laboratories.
Printable self-adhesive vinyl films firms have implemented a number of technological and digital innovations in order to maintain excellent virtual performance.
Regional Analysis
Geographically, the countries covered in the printable self-adhesive vinyl films market report U.S., Canada, and Mexico, Germany, France, U.K., Italy, Spain, Belgium, Netherlands, Poland, Finland, Russia, Turkey, Denmark, Sweden, Switzerland, Norway, Rest of Europe, China, Japan, India, South Korea, Thailand, Indonesia, Malaysia, Taiwan, Vietnam, Philippines, Australia, New Zealand, Singapore, Rest of Asia-Pacific, Brazil, Argentina, and the Rest of South America, South Africa, Egypt, Saudi Arabia, U.A.E, Oman, Kuwait, Qatar, Bahrain and Rest of Middle East and Africa.
As per Data Bridge Market Research analysis:
Asia-Pacific is the dominant region in printable self-adhesive vinyl films market during the forecast period 2023-2030
In 2023, Asia-Pacific dominated the printable self-adhesive vinyl films market owing to large number of manufacturers and suppliers operating in the region. Asia-Pacific will continue to dominate the market in terms of market share and market revenue and will continue to flourish its dominance during the forecast period. This is due to the growing adoption of advanced technology and launch of new products in this region. Additionally, the rising applications of printable self-adhesive vinyl films in advertisements are expected to further enhance the market's growth rate in this region.
North America is estimated to be the fastest growing region in printable self-adhesive vinyl films market the forecast period 2023-2030
North America is expected to grow during the forecast period due to the presence of major market players in this region. In addition to this, availability of wide variety of self-adhesive vinyl films products with multiple applications are expected propel the market's growth rate in this region.
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