The ever-growing influence of e-commerce platforms has reshaped consumer habits and profoundly impacted the beauty and skincare industry. This trend is driven by transformative power of online retail in the skincare domain. The global facial cleanser market has witnessed a remarkable surge, largely driven by the exponential growth of the e-commerce sector. The convenience, extensive product range, and personalized shopping experiences offered by online platforms have reshaped consumer behaviors and profoundly impacted the skincare industry.
The convenience, global reach, and influence of online platforms reshape consumer behaviors and preferences for skincare brands. The global facial cleanser market is marked by intense competition driven by factors such as evolving consumer preferences, the emergence of indie brands, personalized skincare trends, luxury brand entries, and ongoing product innovation. As a result, consumers are presented with a wide array of choices, and brands are compelled to differentiate themselves through unique formulations, marketing strategies, and a focus on sustainability to gain a competitive edge in this dynamic market. Thus, the surge in the skincare market from the e-commerce sector serves as a potent driver for market growth.
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Data Bridge Market Research analyzes that the Global Facial Cleanser Market is expected to reach USD 33,241,288.27 thousand by 2031 from USD 22,284,961.26 thousand in 2023, growing with a CAGR of 5.17% in the forecast period of 2024 to 2031.
Key Findings of the Study
Rising Demand for Organic and Natural Products
The global facial cleanser market is experiencing significant growth as consumers increasingly prioritize organic and natural products for skincare. In recent years, consumers have become increasingly conscious of the ingredients in their skincare products, fueling a significant shift towards cleaner and greener choices. This trend is underpinned by a growing understanding of the potential benefits of organic and natural formulations.
Consumers are particularly drawn to products that are safe, eco-friendly, and packaged sustainably. Retailers are prominently featuring organic and natural skincare products as the market expands globally, with a noticeable shift away from chemically formulated alternatives. The future outlook for the organic skincare market is optimistic, driven by factors such as increasing consumer awareness, rising disposable incomes, changing lifestyles, environmental concerns, and a growing emphasis on sustainability, The industry is poised for promising growth, fueled by education, awareness, a rising millennial population, and the increasing presence of working women.
This consumer-driven shift not only reflects a desire for effective skincare but also mirrors a broader commitment to health, sustainability, and ethical choices in personal care routines. Skincare brands embracing this trend are well-positioned to thrive in a market where consciousness and choice intersect. Thus, the rising awareness of organic and natural products is driving market growth.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016-2021)
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Quantitative Units
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Revenue in USD Thousand
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Segments Covered
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Product Type (Foaming Facial Cleanser, Gel Facial Cleanser, Cream & Lotion Facial Cleanser, Oil Facial Cleanser, No Foam Cleanser, Micellar Water, Bar Facial Cleanser, Solvent Facial Cleanser, Collagen Type Cleanser, Cleansing Cotton Pads, and Others), Source (Synthetic and Natural/Herbal), Packaging Type (Bottles and Jars, Tubes, Dispenser, Pouches, Blisters and Strip Packs, and Others), Skin Type (Combination Skin, Oily Skin, Neutral Skin, Dry Skin, Sensitive Skin, Mixed Skin, and Others), Application (Moisturizing, Skin Whitening, Oiliness, Anti-Aging, Blackheads, Dark Spots, Repair, Dryness, and Others), Price Range (Mass and Premium), Age Group (20s and 30s, 40s, Less than 20 Years, and 50s+), Cost (Less than 25 USD, 25 – 50 USD, 51 – 100 USD, 101 – 200 USD, and More than 200 USD), Target Customer (Female and Male), End Use (Household/Retail, Parlor, Modelling and Fashion Agencies, Movies and Entertainment, Media Houses, and Others), Distribution Channel (Offline and Online)
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Countries Covered
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U.S., Canada, Germany, France, Italy, U.K., Spain, Russia, Turkey, Netherlands, Switzerland, Belgium, Sweden, Denmark, Norway, Finland, Rest of Europe, China, Japan, South Korea, India, Australia, Indonesia, Singapore, Taiwan, Thailand, Malaysia, Philippines, Vietnam, New Zealand, Rest of Asia-Pacific, Brazil, Mexico, Argentina, Colombia, Chile, Peru, Venezuela, Ecuador, Uruguay, Panama, Costa Rica, Guatemala, El Salvador, Nicaragua, Paraguay, Rest of LATAM, Saudi Arabia, South Africa, U.A.E., Egypt, Israel, Qatar, Kuwait, Oman, Bahrain, and Rest of Middle East and Africa
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Market Players Covered
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Unilever (U.K.), Procter & Gamble (U.S.), L'Oréal Paris (France), Estée Lauder Inc (U.S.), Shiseido Co.,Ltd. (Japan), Johnson & Johnson Consumer Inc. (U.S.), Amorepacific (South Korea), Kao Corporation (Japan), Group L’OCCITANE (Switzerland), Sephora USA, Inc. (U.S.), Coty Inc. (France), Clarins (U.S.), Caudalie (France), Natura&Co (Brazil), and Beiersdorf AG (Germany), among others
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behavior.
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Segment Analysis
The global facial cleanser market is segmented into eleven segments based on product type, source, packaging type, skin type, application, price range, age group, cost, target customer, end use, and distribution channel.
- On the basis of product type, the global facial cleanser market is segmented into foaming facial cleanser, gel facial cleanser, cream & lotion facial cleanser, oil facial cleanser, no foam cleanser, micellar water, bar facial cleanser, solvent facial cleanser, collagen type cleanser, cleansing cotton pads, and, others
In 2024, the foaming facial cleanser segment is expected to dominate the global facial cleanser market
In 2024, the foaming facial cleanser segment is expected to dominate the market with a 18.29% market share due to rising demand for organic and natural products
- On the basis of source, the global facial cleanser market is segmented into synthetic and natural/herbal
In 2024, the synthetic segment is expected to dominate the global facial cleanser market
In 2024, the synthetic segment is expected to dominate the market with a 67.60% market share due to innovation in facial cleanser product formulations
- On the basis of packaging type, the market is segmented into bottles and jars, tubes, dispenser, pouches, blisters and strip packs, and others. In 2024, the bottles and jars segment is expected to dominate the market with a 38.08% market share
- On the basis of skin type, the market is segmented into combination skin, oily skin, neutral skin, dry skin, sensitive skin, mixed skin, and others. In 2024, the combination skin segment is expected to dominate the market with a 28.38% market share
- On the basis of application, the market is segmented into moisturizing, skin whitening, oiliness, anti-aging, blackheads, dark spots, repair, dryness, and others. In 2024, moisturizing segment is expected to dominate the market with a 21.12% market share
- On the basis of price range, the market is segmented into mass and premium. In 2024, mass segment is expected to dominate the market with a 76.86% market share
- On the basis of age group, the market is segmented into 20s and 30s, 40s, less than 20 years, and 50s+. In 2024, 20s and 30s segment is expected to dominate the market with a 43.75% market share
- On the basis of cost, the market is segmented into less than 25 USD, 25 – 50 USD, 51 – 100 USD, 101 – 200 USD, and more than 200 USD. In 2024, less than 25 USD segment is expected to dominate the market with a 60.96% market share
- On the basis of target customer, the market is segmented into female and male. In 2024, female segment is expected to dominate the market with a 76.23% market share
- On the basis of end use, the market is segmented into household/retail, parlor, modelling and fashion agencies, movies and entertainment, media houses, and others. In 2024, household/retail segment is expected to dominate the market with a 51.92% market share
- On the basis of distribution channel, the market is segmented into offline and online. In 2024, the offline segment is expected to dominate the market with a 79.02% market share
Major Players
Data Bridge Market Research analyzes Unilever (U.K.), Procter & Gamble (U.S.), L'Oréal Paris (France), Estée Lauder Inc (U.S.), and Shiseido Co.,Ltd. (Japan) as the major players operating in the global facial cleanser market.
Market Developments
- In November 2023, Natura &Co announced that it had signed an agreement to sell The Body Shop to international private equity group Aurelius, marking a new step in the Group's strategy to simplify and refocus its operations. The Body Shop would benefit from Aurelius' strong track record in building up companies to continue its transformation journey
- In November 2023, Shiseido Co.,Ltd. took first place in the "Corporate Ranking” in one of the biggest women's awards in Japan, the Forbes JAPAN WOMEN AWARD 2023. Since its founding in 2016, the Forbes Japan Women Award has sought to disseminate best practices for reducing the gender gap and empowering women and businesses. This helped the company showcase its efforts at the global level
- In November 2023, Kao Corporation joined the Japanese Cosmetics & Personal Care Products Industry Buyer Members Sedex working team to improve supply chain labor conditions. This collaboration ensured that Kao is continuously working to address human rights issues in supply chains
- In June 2022, Kim Kardashian launched SKKN BY KIM, a new line of high-performance skincare in partnership with Coty, Inc. This launch helped the company strengthen its product portfolio
- In October 2022, Amorepacific successfully acquired additional shares of COSRX, incorporating the skincare brand as a subsidiary. The disclosed acquisition of 288,000 remaining COSRX shares, totaling 755.1 billion won, follows Amorepacific's initial purchase of 38.4% in September 2021
Regional Analysis
Geographically, the countries covered in the global facial cleanser market report are U.S., Canada, Germany, France, Italy, U.K., Spain, Russia, Turkey, Netherlands, Switzerland, Belgium, Sweden, Denmark, Norway, Finland, rest of Europe, China, Japan, South Korea, India, Australia, Indonesia, Singapore, Taiwan, Thailand, Malaysia, Philippines, Vietnam, New Zealand, rest of Asia-Pacific, Brazil, Mexico, Argentina, Colombia, Chile, Peru, Venezuela, Ecuador, Uruguay, Panama, Costa Rica, Guatemala, El Salvador, Nicaragua, Paraguay, rest of LATAM, Saudi Arabia, South Africa, U.A.E., Egypt, Israel, Qatar, Kuwait, Oman, Bahrain, and rest of Middle East and Africa.
As per Data Bridge Market Research analysis:
Asia-Pacific is expected to dominate and is estimated to be the fastest-growing region in the global facial cleanser market
Asia-Pacific is expected to dominate and is estimated to be the fastest-growing region in the market as the region is driven by a cultural emphasis on skincare, pollution concerns, and a growing beauty-conscious population seeking effective products for clear and radiant skin.
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