The European deodorant market is primarily driven by growing consumer awareness of personal hygiene and grooming, resulting in an increased demand for deodorant products. Rising urbanization, changing lifestyles, and a focus on health and wellness contribute to the market's growth. Innovations in product formulations, such as the introduction of natural and organic ingredients, also play a significant role in attracting consumers. Additionally, the emphasis on long-lasting and efficient odor protection, coupled with convenient packaging and application methods, further fuels the market's expansion. The influence of social media and celebrity endorsements amplifies product visibility and consumer engagement, driving the demand for various deodorant options in the European market.
According to Data Bridge Market Research analyses the Europe Deodorant Market was valued at USD 16.54 million in 2021 and is expected to reach USD 27.14 million by 2029, registering a CAGR of 6.00% during the forecast period of 2022-2029.
"Rise in usage of non-aerosol deodorants boosts the market growth"
The increasing usage of non-aerosol deodorants is emerging as a key driver in the European deodorant market. Consumers are gravitating towards non-aerosol options due to environmental concerns, as these products typically have a lower carbon footprint and contribute to reduced air pollution. Additionally, the rising awareness of the harmful effects of aerosol propellants on both health and the ozone layer has led consumers to seek alternative, eco-friendly options. Non-aerosol deodorants are perceived as more sustainable and environmentally responsible, aligning with the growing trend of eco-conscious consumer behavior. This shift is prompting manufacturers to innovate and invest in non-aerosol formulations, driving the market's growth and shaping the future of deodorant preferences in Europe.
What restraints the growth of Europe deodorant market?
“Side-effects associated with deodorant hinders the market growth”
In the European deodorant market, a notable restraint stems from the presence of ingredients such as aluminum compounds and cyclomethicone in deodorant formulations. These substances may trigger allergic reactions in some individuals, leading to skin irritation, redness, itching, or rashes. The heightened awareness of health and wellness among European consumers makes them more cautious about using products that carry the risk of adverse skin reactions. Consequently, this concern may limit the widespread adoption of certain deodorant formulations, impacting the overall growth and market penetration of deodorant products in the European market.
Segmentation: Europe Deodorant Market
The Europe deodorant market is segmented on the basis of product type, packaging material, end-user, and distribution channel.
- On the basis of product type, the Europe deodorant market is segmented into spray, creams, roll-on, and others
- On the basis of packaging material, the Europe deodorant market is segmented into metal, plastic, and others
- On the basis of end-user, the Europe deodorant market is segmented into men, women, and others
- On the basis of distribution channel, the Europe deodorant market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail, and others
To know more about the study visit, https://www.databridgemarketresearch.com/ru/reports/europe-deodorant-market
The Prominent Key Players Operating in the Europe Deodorant Market Include:
- Unilever (U.K.)
- Procter & Gamble (U.S.)
- Henkel AG & Co. KGaA (Germany)
- L'Oréal (France)
- Beiersdorf (Germany)
- group.loccitane (France)
- AVON PRODUCTS (U.K.)
- Elsa's Skincare (U.S.)
- SPEICK Natural Cosmetics (Germany)
- Weleda (Switzerland)
- Laverana GmbH & Co. KG (Germany)
- EO Products (U.S.)
- Indus Valley (India)
- Lavanila (U.S.)
- Sebapharma GmbH & CO. KG (Germany)
- Calvin Klein (U.S.)
- Burberry plc (U.K.)
- REVLON (U.S.)
- Dior (France)
- Giorgio Armani S.p.A (Italy)
Above are the key players covered in the report, to know about more and exhaustive list of Europe deodorant market companies contact, https://www.databridgemarketresearch.com/ru/contact
Research Methodology: Europe Deodorant Market
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.
