West Africa Shisha Tobacco Market, By Type (Strong Shisha Tobacco, Mild shisha Tobacco, and Light Shisha Tobacco), Packaging (50 Grams, 100 Grams, 200 Grams, 250 Grams, 500 Grams, and 1000 Grams), Flavour (Fruit, Mint, Chocolate, Caramel, Beverages, and Blended Flavours), Product Type (10 Sticks Pack, Slim, Super Slim, and Liquid), End User (Beginner/ New Diver, Casual Diver, Active Diver, and Advanced/ Professional Diver), and Distribution Channel (Direct Sales, Indirect Sales, and Other Sales Channel) – Industry Trends and Forecast to 2031.
West Africa Shisha Tobacco Market Analysis and Size
The West Africa shisha tobacco market is witnessing increased application and demand due to a surge in popularity of shisha smoking across the region. As social and recreational activities such as clubbing and pubbing gain momentum, the market experiences growth. Furthermore, strategic expansions and marketing campaigns by key players, such as product launches in travel retail and extensive advertising initiatives, contribute to the market's evolution.
Data Bridge Market Research analyses the West Africa shisha tobacco market was valued at USD 1,443.64 thousand in 2023 and is expected to reach USD 1,915.74 thousand by 2031, registering a CAGR of 3.60% during the forecast period of 2024-2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.
West Africa Shisha Tobacco Market Scope and Segmentation
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Report Metric
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Details
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Forecast Period
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2024-2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016-2021)
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Quantitative Units
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Revenue in USD Thousand, Volumes in Units, Pricing in USD
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Segments Covered
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Type (Strong Shisha Tobacco, Mild shisha Tobacco, and Light Shisha Tobacco), Packaging (50 Grams, 100 Grams, 200 Grams, 250 Grams, 500 Grams, and 1000 Grams), Flavour (Fruit, Mint, Chocolate, Caramel, Beverages, and Blended Flavours), Product Type (10 Sticks Pack, Slim, Super Slim, and Liquid), End User (Beginner/ New Diver, Casual Diver, Active Diver, and Advanced/ Professional Diver), and Distribution Channel (Direct Sales, Indirect Sales, and Other Sales Channel)
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Countries Covered
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Benin, Burkina Faso, Cape Verde, The Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone, Togo and Rest of West Africa
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Market Players Covered
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JT International SA (Switzerland), Capitaltobacco.bg (Bulgaria), ADALYA (Turkey), ALWAHATOBACCO (Bahrain), Mazaya (Jordan), Al Fakher (U.A.E.), Alandalus Flavoured Tobacco and Molasses Co. L.L.C. (U.A.E.), MSG Group of Companies (U.A.E.), Middle East Tobacco Co. Ltd (Jordan), Al Zawrae Industrial Company (Iraq), Ugly Hookah (U.S.), DebajTobacco (U.A.E.), Royal Hookah UAE (U.A.E.), AL MUFASA GEN.TRD. LLC (U.A.E.)
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Market Opportunities
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Market Definition
Shisha tobacco, also known as hookah or waterpipe tobacco, is a type of flavored tobacco designed for use in water pipes or hookahs. It is commonly consumed through the smoking of flavored tobacco blends, which are heated in the bowl of a water pipe and then inhaled through a hose. Shisha tobacco comes in a variety of flavors, ranging from fruity and sweet to minty and herbal, offering users a diverse and aromatic smoking experience
West Africa Shisha Tobacco Market Dynamics
Drivers
- Social Trends Changing the Cultural Practices
The growing acceptance and incorporation of shisha smoking into West African cultural practices and social settings serve as a significant driver for the region's shisha tobacco market. As more individuals embrace shisha as a communal and leisure activity, the demand for shisha tobacco is propelled by cultural shifts and evolving social trends.
- Increasing Disposable Income among Consumers
The rise in disposable income among West African consumers contributes significantly to the expansion of the shisha tobacco market. With a greater ability to spend on recreational activities, including shisha smoking, the market experiences a boost as consumers have the financial means to indulge in the lifestyle associated with shisha usage. This economic factor fuels the demand for shisha tobacco products in the region.
Opportunities
- Increasing Engagemnet of Tourists in Shisha Smoking
The tourism and hospitality industry in West Africa provides an opportunity for the shisha tobacco market to thrive. Tourists and locals asuch as often engage in shisha smoking as part of the leisure and entertainment experience. Collaborating with hotels, restaurants, and entertainment venues to offer shisha services can be a lucrative avenue for market growth.
- Health-Conscious Alternatives among Consumers
With a growing global trend towards health-conscious choices, there is an opportunity for the West Africa Shisha Tobacco Market to explore and promote alternative, healthier shisha products. This could include tobacco-free or herbal shisha options to cater to consumers seeking a more health-conscious smoking experience, aligning with evolving preferences and regulatory considerations.
Restraints/Challenges
- Supply Chain Challenges Impacting Timely Delivery Of Products
Supply chain challenges including issues related to transportation infrastructure, logistics, and customs regulations affects West Africa shisha tobacco market. Delays in the movement of raw materials and finished products, coupled with uncertainties in supply chain processes, contribute to disruptions and increased costs. These constraints hinder the market's growth potential by impacting the timely delivery and availability of shisha tobacco products, ultimately affecting the overall efficiency and competitiveness of the industry in the region.
- Increased Taxes and Duties Leads to Higher Retail Prices
Governments may impose higher taxes and duties on tobacco products, including shisha tobacco, as a means to generate revenue and discourage consumption. Elevated taxes can lead to higher retail prices, reducing consumer affordability and potentially dampening demand for shisha tobacco. This fiscal policy measure may also contribute to the growth of illicit trade in tobacco products.
This West Africa shisha tobacco market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the West Africa shisha tobacco market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Developments
- In 2022, Al Fakher Tobacco Trading broadened its travel retail offerings by exclusively launching the Double Kick line with Dubai Duty Free. The new line includes flavors such as Two Apple, Mint, and Grape & Mint, each available in a novel 200g format, enhancing the brand's presence in the duty-free market
- In 2020, Gulbahar Tobacco International initiated a major marketing campaign at Dubai airport in collaboration with JC Decaux. Featuring its flagship brand, Milano fan pack, the campaign marked one of the world's largest airport marketing initiatives, providing the company's commitment to strategic advertising and brand visibility
- In 2020, Adalya Tobacco introduced seven new shisha tobacco flavors, expanding its product range with offerings such as Adalya Angle Lips, Adalya Blue Orange, Adalya Delons, Adalya Exagelado, Adalya JK777, Adalya Mi Amor, and Adalya Sky Fall. This diversification aimed to cater to evolving consumer preferences and strengthen Adalya's position in the competitive shisha tobacco market
West Africa Shisha Tobacco Market Scope
The West Africa shisha tobacco market is segmented on the based on the type, packaging, flavor, product type, end user, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Strong Shisha Tobacco
- Mild Shisha Tobacco
- Light Shisha Tobacco
Packaging
- 50 grams
- 100 grams
- 200 grams
- 250 grams
- 500grams
- 1000 grams
Flavor
- Fruit
- Mint
- Chocolate
- Caramel
- Beverages
- Blended Flavours
Product Type
- 10 sticks pack
- Slim
- Super Slim
- Liquid
End User
- Beginner/ New Diver
- Casual Diver
- Active Diver
- Advanced/ Professional Diver
Distribution Channel
- Direct Sales
- Hypermarkets/ Supermarkets
- Specialty Stores
- Convenience Stores
- Independent Small Stores
- Online Retailers
- Indirect Sales
- Other Sales Channel
West Africa Shisha Tobacco Market Regional Analysis/Insights
The West Africa shisha tobacco market is analyzed and market size information is provided by the country, type, packaging, flavor, product type, end user and distribution channel as referenced above.
The countries covered in the West Africa shisha tobacco market report are the Benin, Burkina Faso, Cape Verde, The Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Liberia, Mali, Mauritania, Niger, Nigeria, Senegal, Sierra Leone, Togo and rest of West Africa.
Guinea is expected to dominate the market as the consumption of shisha tobacco rises, driven by a growing trend of adopting diverse lifestyle activities such as clubbing and pubbing among consumers. The increased popularity of shisha tobacco reflects a shifting cultural preference towards social and recreational experiences, making Guinea a key player in the market.
Sierra Leone dominates in the West Africa shisha tobacco market's type segment is attributed to a notable shift in lifestyle trends. The increasing adoption of shisha tobacco among consumers in the country is a key driving force. This surge in popularity reflects a changing cultural preference, with more individuals embracing the social and recreational aspects of shisha smoking. As a result, Sierra Leone stands out as a significant market leader, showcasing the evolving consumer habits that are fueling the overall growth of the Shisha Tobacco market in the West Africa region.
Gambia emerges as a key driver of growth in the West Africa shisha tobacco market, boasting the highest CAGR. This growth is primarily attributed to the dominant performance of the type segment, fueled by a widespread adoption of water pipes or shisha among consumers. The surge in demand for flavored tobacco products further amplifies Gambia's market influence, reflecting a dynamic shift in consumer preferences in the region.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and West Africa Shisha Tobacco Market Share Analysis
The West Africa shisha tobacco market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to West Africa shisha tobacco market .
Some of the major players operating in the West Africa shisha tobacco market are:
- JT International SA (Switzerland)
- Capitaltobacco.bg (Bulgaria)
- ADALYA (Turkey)
- ALWAHATOBACCO (Bahrain)
- Mazaya (Jordan)
- Al Fakher (U.A.E.)
- Alandalus Flavoured Tobacco and Molasses Co. L.L.C. (U.A.E.)
- MSG Group of Companies (U.A.E.)
- Middle East Tobacco Co. Ltd (Jordan)
- Al Zawrae Industrial Company (Iraq)
- Ugly Hookah (U.S.)
- DebajTobacco (U.A.E.)
- Royal Hookah UAE (U.A.E.)
- AL MUFASA GEN.TRD. LLC (U.A.E.)
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