The U.S. personalized gifts market has experienced steady growth due to the increasing demand for unique, customized products that cater to personal tastes, special occasions, and meaningful connections. With advancements in e-commerce and digital printing technologies, personalized gifts have become more accessible to a broad audience. This market spans a wide array of products, including custom apparel, engraved jewelry, photo gifts, and home decor items, each offering options for personalized text, images, or design. Consumers in the U.S. are drawn to the sentiment and individuality these products offer, making them a popular choice for celebrations such as birthdays, weddings, and holidays.
Table of Content
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF U.S. PERSONALIZED GIFTS MARKET
1.4 CURRENCY AND PRICING
1.5 LIMITATIONS
1.6 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 MARKETS COVERED
2.2 GEOGRAPHICAL SCOPE
2.3 YEARS CONSIDERED FOR THE STUDY
2.4 DBMR TRIPOD DATA VALIDATION MODEL
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS
2.6 DBMR MARKET POSITION GRID
2.7 MARKET END USER COVERAGE GRID
2.8 MULTIVARIATE MODELING
2.9 PRODUCT TYPE TIMELINE CURVE
2.1 SECONDARY SOURCES
2.11 ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 CONSUMER BUYING BEHAVIOUR
4.2 FACTORS AFFECTING BUYING DECISION
4.3 PRODUCT ADOPTION SCENARIO
4.4 PORTERS FIVE FORCES ANALYSIS
4.5 REGULATORY FRAMEWORK
4.6 IMPORT EXPORT SCENARIO
5 MARKET OVERVIEW
5.1 DRIVERS
5.1.1 SURGE IN DEMAND FOR CUSTOMIZED SEASONAL DÉCOR AMONG CONSUMERS
5.1.2 INCREASED PREFERENCE FOR ONE-OF-A-KIND GIFTS
5.1.3 THE GROWTH OF E-COMMERCE IS EXPANDING PERSONALIZATION CHOICES
5.1.4 RISING IMPACT OF SOCIAL MEDIA ON GIFT-GIVING TRENDS
5.2 RESTRAINTS
5.2.1 CONSTANT SHIFTS IN CONSUMER PREFERENCES
5.2.2 ELEVATED PRODUCTION EXPENSES FOR PERSONALIZED ITEMS
5.3 OPPORTUNITIES
5.3.1 GROWING POPULARITY OF PERSONALIZATION IN DIVERSE PRODUCT CATEGORIES
5.3.2 INCREASED ADOPTION OF DIGITAL PRINTING AND ADVANCED TECHNOLOGY FOR CUSTOMIZATION
5.3.3 RISING CONSUMER AWARENESS AND PREFERENCE FOR SUSTAINABLE AND ECO-FRIENDLY PERSONALIZED GIFTS
5.4 CHALLENGES
5.4.1 FLUCTUATIONS IN SEASONAL DEMAND AFFECTING STABLE REVENUE STREAMS
5.4.2 STRONG COMPETITION FROM WELL-ESTABLISHED BRANDS AND LOCAL ARTISANS
6 U.S. PERSONALIZED GIFTS MARKET, BY PRODUCT TYPE
6.1 OVERVIEW
6.2 NON-PHOTO PERSONALIZED GIFTS
6.2.1 NON-PHOTO PERSONALIZED GIFTS, BY TYPE
6.2.1.1 WEARABLES AND ACCESSORIES
6.2.1.1.1 WEARABLES AND ACCESSORIES, BY TYPE
6.2.1.1.1.1 MUG
6.2.1.1.1.2 JEWELLERY
6.2.1.1.1.3 OTHERS
6.2.1.2 CLOTHES
6.2.1.2.1 CLOTHES, BY TYPE
6.2.1.2.1.1 T-SHIRTS
6.2.1.2.1.2 APPAREL
6.2.1.2.1.3 ACCESSORIES
6.2.1.3 DECORATION
6.2.1.4 STATIONERY
6.2.1.4.1 STATIONERY, BY TYPE
6.2.1.4.1.1 DIARIES
6.2.1.4.1.2 DESK ACCESSORIES
6.2.1.4.1.3 BOOKS
6.2.1.4.1.4 PEN
6.2.1.4.1.5 PEN HOLDERS
6.2.1.4.1.6 OTHERS
6.2.1.5 KITCHENWARE AND TABLEWARE
6.2.1.6 TOYS
6.2.1.7 FOOD AND BEVERAGES
6.2.1.8 GREETING CARDS
6.2.1.9 GADGETS
6.2.1.10 SPORTS EQUIPMENT
6.3 PHOTO PERSONALIZED GIFTS
6.3.1 PHOTO PERSONALIZED GIFTS, BY TYPE
6.3.1.1 WALL DÉCOR
6.3.1.2 PHOTO CARDS
6.3.1.3 PHOTO GIFTS
6.3.1.4 PHOTO CALENDARS
6.3.1.5 OTHERS
7 U.S. PERSONALIZED GIFTS MARKET, BY MATERIAL
7.1 OVERVIEW
7.2 PLASTIC
7.3 METAL
7.4 WOOD
7.5 GLASS
7.6 FABRIC
7.7 PAPER
7.8 CERAMIC
7.9 OTHERS
8 U.S. PERSONALIZED GIFTS MARKET, BY CUSTOMER CATEGORY
8.1 OVERVIEW
8.2 WOMEN
8.2.1 WOMEN, BY TYPE
8.2.1.1 NON-PHOTO PERSONALIZED GIFTS
8.2.1.2 PHOTO PERSONALIZED GIFTS
8.3 MENS
8.3.1 MEN, BY PRODUCT TYPE
8.3.1.1 NON-PHOTO PERSONALIZED GIFTS
8.3.1.2 PHOTO PERSONALIZED GIFTS
8.4 UNISEX
8.4.1 UNISEX, BY PRODUCT TYPE
8.4.1.1 NON-PHOTO PERSONALIZED GIFTS
8.4.1.2 PHOTO PERSONALIZED GIFTS
8.5 KIDS
8.5.1 KIDS, BY PRODUCT TYPE
8.5.1.1 NON-PHOTO PERSONALIZED GIFTS
8.5.1.2 PHOTO PERSONALIZED GIFTS
9 U.S. PERSONALIZED GIFTS MARKET, BY END USER
9.1 OVERVIEW
9.2 OCCASION-BASED GIFTING
9.2.1 OCCASION-BASED GIFTING, BY TYPE
9.2.1.1 HOLIDAYS
9.2.1.2 BIRTHDAYS
9.2.1.3 ANNIVERSARIES
9.2.1.4 WEDDINGS
9.2.1.5 OTHERS
9.3 INDIVIDUAL CONSUMERS
9.4 CORPORATE GIFTING
9.5 SCHOOLS
9.6 ORGANIZATIONS
9.7 OTHERS
10 U.S. PERSONALIZED GIFTS MARKET, BY DISTRIBUTION CHANNEL
10.1 OVERVIEW
10.2 ONLINE
10.2.1 ONLINE, BY TYPE
10.2.1.1 THIRD PARTY WEBSITES
10.2.1.2 COMPANY OWNED WEBSITES
10.3 OFFLINE
10.3.1 OFFLINE, BY TYPE
10.3.1.1 SUPERMARKETS / HYPERMARKETS
10.3.1.2 DEPARTMENTAL STORES
10.3.1.3 STATIONARY SHOPS
10.3.1.4 SPECIALTY STORES
10.3.1.5 CONVENIENCE STORES
10.3.1.6 PHOTO STUDIOS
10.3.1.7 OTHERS
11 U.S. PERSONALIZED GIFTS MARKET
11.1 COMPANY SHARE ANALYSIS: U.S.
12 SWOT ANALYSIS
13 COMPANY PROFILES
13.1 SHUTTERFLY
13.1.1 COMPANY SNAPSHOT
13.1.2 PRODUCT PORTFOLIO
13.1.3 RECENT DEVELOPMENT
13.2 HALLMARK
13.2.1 COMPANY SNAPSHOT
13.2.2 PRODUCT PORTFOLIO
13.2.3 RECENT DEVELOPMENT
13.3 CIMPRESS
13.3.1 COMPANY SNAPSHOT
1.1.4 REVENUE ANALYSIS 92
13.3.2 PRODUCT PORTFOLIO
13.3.3 RECENT DEVELOPMENT
13.4 ETSY, INC.
13.4.1 COMPANY SNAPSHOT
13.4.2 REVENUE ANALYSIS
13.4.3 PRODUCT PORTFOLIO
13.4.4 RECENT DEVELOPMENTS
13.5 MARKS AND SPENCER PLC
13.5.1 COMPANY SNAPSHOT
13.5.2 REVENUE ANALYSIS
13.5.3 PRODUCT PORTFOLIO
13.5.4 RECENT UPDATES
13.6 AG CUSTOM GIFTS
13.6.1 COMPANY SNAPSHOT
13.6.2 PRODUCT PORTFOLIO
13.6.3 RECENT DEVELOPMENT
13.7 AMERICAN STATIONERY LLC
13.7.1 COMPANY SNAPSHOT
13.7.2 PRODUCT PORTFOLIO
13.7.3 RECENT DEVELOPMENTS
13.8 FAT BRAIN TOYS UK
13.8.1 COMPANY SNAPSHOT
13.8.2 PRODUCT PORTFOLIO
13.8.3 RECENT DEVELOPMENT
13.9 SIGNATURE GIFTS AND MONOGRAMS
13.9.1 COMPANY SNAPSHOT
13.9.2 PRODUCT PORTFOLIO
13.9.3 RECENT DEVELOPMENT
13.1 ZAZZLE INC.
13.10.1 COMPANY SNAPSHOT
13.10.2 PRODUCT PORTFOLIO
13.10.3 RECENT DEVELOPMENT
14 QUESTIONNAIRE
15 RELATED REPORTS
List of Table
TABLE 1 CONSUMER BUYING DECISION FOR PERSONALIZED GIFT ITEMS
TABLE 2 REGULATORY FRAMEWORK RELATED TO PERSONALIZED GIFTING IN U.S.
TABLE 3 TOTAL IMPORT AND EXPORT SHIPMENTS OF PERSONALIZED DIARY, BOOKS AND OTHER STATIONARY PRODUCTS IN U.S.
TABLE 4 U.S. PERSONALIZED GIFTS MARKET, BY PRODUCT TYPE, 2022-2031 (USD THOUSAND)
TABLE 5 U.S. PERSONALIZED GIFTS MARKET, BY PRODUCT TYPE, 2022-2031 (THOUSAND UNITS)
TABLE 6 U.S NON-PHOTO PERSONALIZED GIFTS IN PERSONALIZED GIFTS, BY TYPE, 2022-2031 (USD THOUSAND)
TABLE 7 U.S. WEARABLES AND ACCESSORIES IN PERSONALIZED GIFTS MARKET, BY TYPE, 2022-2031 (USD THOUSAND)
TABLE 8 U.S CLOTHES IN PERSONALIZED GIFTS MARKET, BY TYPE, 2022-2031 (USD THOUSAND)
TABLE 9 U.S. STATIONERY IN PERSONALIZED GIFTS MARKET, BY TYPE, 2022-2031 (USD THOUSAND)
TABLE 10 U.S. PHOTO PERSONALIZED GIFTS IN PERSONALIZED GIFTS MARKET, BY TYPE, 2022-2031 (USD THOUSAND)
TABLE 11 U.S. PERSONALIZED GIFTS MARKET, BY MATERIAL, 2022-2031 (USD THOUSAND)
TABLE 12 U.S. PERSONALIZED GIFTS MARKET, BY CUSTOMER CATEGORY, 2022-2031 (USD THOUSAND)
TABLE 13 U.S WOMEN IN PERSONALIZED GIFTS, BY PRODUCT TYPE, 2022-2031 (USD THOUSAND)
TABLE 14 U.S MENS IN PERSONALIZED GIFTS MARKET, BY PRODUCT TYPE, 2022-2031 (USD THOUSAND)
TABLE 15 U.S UNISEX IN PERSONALIZED GIFTS, BY PRODUCT TYPE, 2022-2031 (USD THOUSAND)
TABLE 16 U.S KIDS IN PERSONALIZED GIFTS, BY PRODUCT TYPE, 2022-2031 (USD THOUSAND)
TABLE 17 U.S. PERSONALIZED GIFTS MARKET, BY END USER, 2022-2031 (USD THOUSAND)
TABLE 18 U.S OCCASION-BASED GIFTING IN PERSONALIZED GIFTS MARKET, BY TYPE, 2022-2031 (USD THOUSAND)
TABLE 19 U.S. PERSONALIZED GIFTS MARKET, BY DISTRIBUTION CHANNEL, 2022-2031 (USD THOUSAND)
TABLE 20 U.S ONLINE IN PERSONALIZED GIFTS MARKET, BY TYPE, 2022-2031 (USD THOUSAND)
TABLE 21 U.S OFFLINE IN PERSONALIZED GIFTS MARKET, BY TYPE, 2022-2031 (USD THOUSAND)
List of Figure
FIGURE 1 U.S. PERSONALIZED GIFTS MARKET: SEGMENTATION
FIGURE 2 U.S. PERSONALIZED GIFTS MARKET: DATA TRIANGULATION
FIGURE 3 U.S. PERSONALIZED GIFTS MARKET: DROC ANALYSIS
FIGURE 4 U.S. PERSONALIZED GIFTS MARKET: GLOBAL VS REGIONAL MARKET ANALYSIS
FIGURE 5 U.S. PERSONALIZED GIFTS MARKET: COMPANY RESEARCH ANALYSIS
FIGURE 6 U.S. PERSONALIZED GIFTS MARKET: INTERVIEW DEMOGRAPHICS
FIGURE 7 U.S. PERSONALIZED GIFTS MARKET: DBMR MARKET POSITION GRID
FIGURE 8 U.S. PERSONALIZED GIFTS MARKET: MARKET END USER COVERAGE GRID
FIGURE 9 U.S. PERSONALIZED GIFTS MARKET: SEGMENTATION
FIGURE 10 TWO SEGMENTS COMPRISE THE U.S. PERSONALIZED GIFTS MARKET, BY PRODUCT TYPE
FIGURE 11 U.S. PERSONALIZED GIFTS MARKET: EXECUTIVE SUMMARY
FIGURE 12 U.S. PERSONALIZED GIFTS MARKET: STRATEGIC DECISIONS
FIGURE 13 SURGE IN DEMAND FOR CUSTOMIZED SEASONAL DECORATION IS EXPECTED TO DRIVE THE U.S. PERSONALIZED GIFTS MARKET IN THE FORECAST PERIOD OF 2024 TO 2031
FIGURE 14 PRODUCT TYPE SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE U.S. PERSONALIZED GIFTS MARKET IN 2024 & 2031
FIGURE 15 PRODUCT ADOPTION PROCESS
FIGURE 16 PRODUCT ADOPTION CURVE PHASE
FIGURE 17 IMPORT EXPORT SCENARIO (USD THOUSAND)
FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES OF THE U.S. PERSONALIZED GIFTS MARKET
FIGURE 19 U.S. AVERAGE SPENDING EXPECTATION ON GIFTS, DECORATIONS, FOOD AND OTHER KEY SEASONAL ITEMS
FIGURE 20 EXPECTED REVENUE GENERATION BY THE PERSONALIZED GIFT INDUSTRY
FIGURE 21 GLOBAL E-COMMERCE SALES ACROSS 43 DEVELOPED AND DEVELOPING ECONOMIES
FIGURE 22 U.S. PERSONALIZED GIFTS MARKET: BY PRODUCT TYPE, 2023
FIGURE 23 U.S. PERSONALIZED GIFTS MARKET: BY MATERIAL, 2023
FIGURE 24 U.S. PERSONALIZED GIFTS MARKET: BY CUSTOMER CATEGORY, 2023
FIGURE 25 U.S. PERSONALIZED GIFTS MARKET: BY END USER, 2023
FIGURE 26 U.S. PERSONALIZED GIFTS MARKET: BY DISTRIBUTION CHANNEL, 2023
FIGURE 27 U.S. PERSONALIZED GIFTS MARKET: COMPANY SHARE 2023 (%)
