U.K. Men’s Grooming Market – Industry Trends and Forecast to 2031

U.K. Men’s Grooming Market, By Product Type (Male Toiletries, Fragrances, Drugs, and Others), Price Range (Mass Products and Premium Products), Distribution Channel (Offline and Online) – Industry Trends and Forecast to 2031.

U.K. Men’s Grooming Market Analysis and Size

The U.K. men's grooming market is experiencing significant growth driven by several key factors. Growing awareness of health and wellness among consumers has led to an increased demand for grooming products that promote personal care and hygiene. Moreover, there is a rising trend towards eco-friendly grooming products, reflecting a growing environmental consciousness among consumers. The surge in DIY grooming practices further contributes to market expansion, as men seek convenience and control over their grooming routines. The market benefits from the availability of a wide range of product varieties catering to diverse consumer preferences. However, inadequate regulation of grooming products and the high prices associated with some items pose restraints on market growth. Nevertheless, there are ample opportunities for expansion, including the increasing demand for customized grooming products, fueled by evolving consumer preferences. The rise of the e-commerce sector facilitates accessibility and convenience for consumers, while strategic partnerships and collaborations drive innovation and market penetration.

Data Bridge Market Research analyses that the U.K. men’s grooming market is expected to reach a value of USD 2.12 billion by 2031, from USD 1.20 billion in 2023, growing at a CAGR of 7.6% during the forecast period of 2024 to 2031.

Market Definition

Grooming for men encompasses the practice of personal care and hygiene, including skincare, haircare, and grooming routines tailored to male needs. The market refers to the industry focused on supplying products and services specifically designed for men's grooming needs. This market encompasses a wide range of products, such as skincare products, hair care products, shaving essentials, and grooming tools. It caters to diverse consumer preferences and addresses evolving trends in male grooming, offering a variety of solutions to enhance appearance, maintain hygiene, and promote well-being among male consumers.

U.K. Men’s Grooming Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Growing Awareness of Health and Wellness

The U.K. men’s grooming market is experiencing a significant surge, primarily driven by the growing awareness of health and wellness among consumers. As men become more conscious of their overall well-being, they are increasingly investing in grooming products that not only enhance their appearance but also promote healthier skin and hair. This shift in consumer behavior is fueled by various factors, including changing societal norms that encourage men to take better care of themselves and the influence of social media, where grooming and self-care routines are heavily promoted.

• Increasing Demand of Eco-Friendly Grooming Products

The market has witnessed a notable shift in recent years, largely driven by increasing demand for eco-friendly grooming products. This surge in demand can be attributed to a growing awareness among consumers regarding environmental sustainability and the desire to make more responsible choices. As individuals become more conscious of the impact of their purchasing decisions on the planet, there has been a noticeable inclination towards products that are not only effective but also environmentally friendly.

Opportunities

• Rise of E-Commerce Sector

The rise of the e-commerce sector presents a significant opportunity for the U.K. men’s grooming market in several ways. Firstly, it offers accessibility and convenience for consumers, allowing them to browse and purchase grooming products from the comfort of their own homes. This accessibility eliminates the need for physical store visits, appealing to busy professionals and those who prefer online shopping. Additionally, e-commerce platforms provide a wider reach, enabling U.K. grooming brands to tap into international markets and attract a diverse customer base.

Secondly, the digital landscape allows for targeted marketing and personalized recommendations based on consumer preferences and browsing history. Through data analytics and targeted advertising, men's grooming brands can effectively engage with their target audience, increasing brand awareness and driving sales. Moreover, the interactive nature of e-commerce platforms enables direct communication between brands and consumers, fostering brand loyalty and trust through responsive customer service and tailored product recommendations.

• Increasing Demand for Customized Grooming Products

The U.K. men’s grooming market is witnessing a significant shift driven by the increasing demand for customized grooming products. This trend reflects a broader societal shift towards individualized self-care routines, where consumers seek products tailored to their specific needs and preferences. This demand for customization presents a golden opportunity for brands to differentiate themselves in a crowded market by offering personalized solutions that cater to diverse skin types, hair textures, and grooming habits.

Restraint/Challenge

• Inadequate Regulations for Grooming Products

The inadequate regulations for grooming products pose a significant restraint for the U.K. men’s grooming market. Unlike other sectors such as pharmaceuticals or food, grooming products are often subject to less stringent oversight. This lack of regulation can lead to inconsistencies in product quality, safety, and efficacy, which erodes consumer trust. Moreover, without clear guidelines, manufacturers may prioritize cost-cutting measures over product safety, potentially exposing consumers to harmful chemicals or allergens.

Furthermore, the absence of robust regulation impedes innovation within the industry. Without clear standards, companies may be hesitant to invest in research and development for fear of developing products that fail to meet future regulatory requirements.

Recent Developments

• In January 2024, Koninklijke Philips N.V.'s OneBlade Intimate is a pioneering gender-neutral grooming tool prioritizing safety and skin protection for sensitive areas, marking a significant step towards inclusivity in personal care. Designed to cater to diverse grooming needs, it ensures ease and comfort for all users, regardless of gender, emphasizing Philips' commitment to innovation and inclusivity in health technology
• In December 2023, Shiseido Co., Ltd. launched of LIFT Ventures signals its commitment to pioneering beauty and wellness innovation through strategic investments in early-stage companies worldwide, particularly in the Western hemisphere. This move underscores Shiseido's dedication to staying at the forefront of industry advancements, leveraging novel technologies and high-growth brands to shape the future of beauty and wellness
• In May 2021, The Estée Lauder Companies Inc. invested in Modern grooming brand Faculty and joined by Game of Thrones star Maisie Williams, secures USD 3 million in seed funding to redefine masculinity norms through cosmetics, including nail lacquer and stickers, aiming to empower consumers in defining their own masculinity
• In March 2019, Panasonic Holdings Corporation's Body Trimmer awarded with best in product design at the International Red Dot Design Awards. The high-end trimmer, lauded for superior cutting performance and safety, adeptly trims body hair across men's various regions. Its unique I-shaped design ensures gentle skin contact, while a slip-resistant grip and adjustable attachments cater to diverse user needs. This benefited company to boost its image in the market

U.K. Men’s Grooming Market Scope

U.K. men’s grooming market is segmented on the basis of product type, price range, and distribution channel. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Male Toiletries
• Fragrances
• Drugs
• Others

On the basis of product type, the U.K. men’s grooming market is segmented into male toiletries, fragrances, drugs, and others.

Price Range

• Mass Products
• Premium Products

On the basis of price range, the U.K. men’s grooming market is segmented into mass products and premium products.

Distribution Channel

• Offline
• Online

On the basis of distribution channel, the U.K. men’s grooming market is segmented into offline and online.

Competitive Landscape and U.K. Men’s Grooming Market Share Analysis

U.K. men’s grooming market competitive landscape provides details of the competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, country presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to U.K. men’s grooming market.

Some of the major players operating in the U.K. men’s grooming market are, Procter & Gamble, Coty Inc., Panasonic UK & Ireland, NATURA, Colgate-Palmolive Company, Koninklijke Philips N.V., Beiersdorf AG, Shiseido Co.,Ltd., Kao Corporation, ITC Limited, Reckitt Benckiser Group PLC, Edgewell Personal Care The Estée Lauder Companies Inc., LVMH Moët Hennessy Louis Vuitton, L'Oréal Paris, and Unilever, among others.