North America Sports Betting Market, By Type (Line-In-Play, Fixed Old Betting, Exchange Betting, Daily Fantasy, Spread Betting, E-Sports, Pari Mutuel), Platform (Online and Offline), Sports (Racing and Non Racing Sports), Operator (Casinos, Bingo Halls, Card Rooms, Bookmakers, Coin-Operated Gambling Device, Concession Operators, Video Gaming Terminals, Lotteries Operator, Off-Track Sports Betting, and Others), Age Group (GEN Z, GEN Y/MILLENIALS, GEN X, Baby Boomers) - Industry Trends and Forecast to 2030.
North America Sports Betting Market Analysis and Insights
Sports betting is a financial bet on the result of one or numerous games, event/non-event of an occasion inside a game, or wagering on sports in seven days in length or season-long rivalry. Sports betting involves staking on the outcome of sporting events. Bettors attempt to predict the result of an event in order to win their bet - and potentially profit. NFL, NHL, NBA, MLB and other iconic American sports are all part of the package at sports betting. But besides that they also offer a range of European and other worldly sports, so the online sportsbooks is a good choice if person come from other territories across the globe.
North America sports betting market is expected to gain market growth in the forecast period of 2023 to 2030. Data Bridge Market Research analyses that the market is growing with a CAGR of 8.9% in the forecast period of 2023 to 2030 and is expected to reach USD 54,336.49 million by 2030.
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021
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Quantitative Units
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Revenue in USD Million
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Segments Covered
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By Type (Line-In-Play, Fixed Old Betting, Exchange Betting, Daily Fantasy, Spread Betting, E-Sports, Pari Mutuel), Platform (Online and Offline), Sports (Racing and Non Racing Sports), Operator (Casinos, Bingo Halls, Card Rooms, Bookmakers, Coin-Operated Gambling Device, Concession Operators, Video Gaming Terminals, Lotteries Operator, Off-Track Sports Betting, and Others), Age Group (GEN Z, GEN Y/MILLENIALS, GEN X, Baby Boomers).
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Countries Covered
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U.S., Canada, Mexico
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Market Players Covered
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BETSSON AB, FORTUNA ENTERTAINMENT GROUP A.S., LAS VEGAS SANDS CORPORATION, bet365., Flutter Entertainment plc, 888 Holdings Plc, Entain, Kindred Group plc, MGM Resorts International, Kindred Group plc, Wynn Resorts Ltd, NOVIBET, Galaxy Entertainment Group Limited, Resorts World at Sentosa Pte. Ltd., Sun International, RTSmunity a.s., SKY INFOTECH, Peermont North America Proprietary Limited, SJM Holdings Limited, Sportradar AG, FanUp, Inc., Rivalry Ltd., EveryMatrix., Kairos Group, BETAMERICA, Scientific Game, ComeOn Group among others.
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Market Definition
Sports betting is a financial bet on the result of one or numerous games, events/non-events of an occasion inside a game, or wagering on sports in seven days in length or season-long rivalry. Sports betting involves staking on the outcome of sporting events. Bettors attempt to predict the result of an event to win their bet - and potentially profit.
NFL, NHL, NBA, MLB, and other iconic American sports are all part of the package for sports betting. But besides that, they also offer a range of European and otherworldly sports, so online sportsbooks are a good choice if people come from other territories across the globe.
Sports Betting Market Dynamics
Drivers
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Rising usage of online betting
Sports betting is known as predicting sports results and making a bet on the outcome. The most popular sports for wagering at the amateur and professional levels include association football, American football, basketball, baseball, hockey, track cycling, car racing, mixed martial arts, and boxing. The frequency of sports wagering varies by culture. In addition to non-athletic events like reality TV competitions and elections, sports betting is legal in non-human competitions like cockfighting, greyhound racing, and horse racing.
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Increasing e-sports competition
Every year, more and more people play video games, and more and more of them are entering virtual worlds. The popularity of e-sports games currently brings in more money than the music and film industries combined. For many people, gaming is no longer merely a pastime. The e-sports sector is expanding as a result of the pandemic. Millions of people turned to recreational gaming during the shutdown; some even turned to professional gaming. But the variety of games and genres available is just as impressive as the success of the top e-sports titles.
Opportunity
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Rise in live e-sports coverage platform
The e-sports sector has grown significantly in terms of spectators and money. The growing audience was the key factor in the income growth, not just because those viewers were bringing in money. Brands are engaging in e-sports marketing, both directly and indirectly, as they recognise the potential of reaching a sizable and engaged audience. The surges in e-sports investment and revenue have been fuelled in part by the pop-culturization of the sector. The social aspect of live streaming and gameplay is a major reason why e-sports have reached such heights. Fans can interact directly with players and teams through video game-specific streaming services like Twitch and YouTube Gaming, while more widely used social networks have fostered these relationships. Some e-sports organizations, like FaZe Clan, are aggressively expanding into markets like merchandise, giving their brands more recognition than if they had only focused on e-sports.
Restraints/Challenges
Everyone in the world of sports betting is searching for an advantage. While most seasoned, sharp bettors know that growing a bankroll requires careful money management, in-depth analytical research, and much patience, many novice bettors are searching for quick wins.
In the modern world, sports betting has grown highly widespread. Sports betting is a type of gambling in which a wager is made on how a sporting event will turn out. Online betting is one of the many sports betting types available anywhere. Politicians' elections and reality show competitions are only examples of non-athletic activities that can be bet on. The gambling industry has changed how sports are watched and even played. The uncertainty of the outcome is an essential part of the sport's attraction. If the result is pre-determined, the integrity of sports is lost, and with this, a large part of its meaning and appeal for fans. Match fixing is, therefore, a major threat to sports, and the advent of online gambling has increased the risk of match-fixing for financial gain. The huge scale of the North America gambling industry is attractive to organized crime, and the range of the types of bets has increased inside misinformation.
Post COVID-19 Impact on Sports Betting Market
The COVID-19 has positively affected the market. As the use of online games has increased in those years such as betting and fantasy sports games among others. Hence the use of sports betting has widely increased in the world’s population. Hence, the pandemic has effected positively on this market.
Recent Development
- In September 2022, Entain Plc announced that it had collaborated with Bally’s Corporation, BetMGM, DraftKings FanDuel, and MGM Resorts International to Launch Principles for Responsible Gaming. This helps organisation brand image among others globally.
North America Sports betting Market Scope
North America sports betting market is segmented into type, platform, operator, sports, and age group. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.
Type
- Line-In-Play
- Fixed Old Betting
- Exchange Betting
- Daily Fantasy
- Spread Betting
- E-Sports
- Pari Mutuel
- Others
On the basis of type, the North America sports betting market is segmented into line-in-play, fixed old betting, exchange betting, daily fantasy, spread betting, e-sports, pari mutuel, others.
Platform
- Online
- Offline
On the basis of platform, the North America sports betting market is segmented into online and offline.
Sports
- Racing
- Non Racing Sports
On the basis of sports, the North America sports betting market is segmented into racing and non-racing sports.
Operator
- Food Grade
- Casinos
- Bingo Halls
- Card Rooms
- Bookmakers
- Coin-Operated Gambling Device
- Concession Operators
- Video Gaming Terminals
- Lotteries Operator
- Off-Track Sports Betting
- Others
On the basis of operator, the North America sports betting market is segmented into food grade, casinos, bingo halls, card rooms, bookmakers, coin-operated gambling device, concession operators, video gaming terminals, lotteries operator, off-track sports betting, others.
Age Group
- Gen Z
- Gen Y/Millennials
- Gen X
- Baby Boomers
On the basis of age group, the North America sports betting market is segmented into gen z, gen y, gen x and baby boomers.
Sports Betting Market Regional Analysis/Insights
The sports betting market is analysed and market size insights and trends are provided by country, type, platform, sports, operator, age group as referenced above.
North America market comprises of the countries U.S., Canada and Mexico.
U.S. dominates the sports betting market in terms of market share and market revenue and will continue to flourish its dominance during the forecast period. This is due to high demand for verification and validation of medical devices in the country.
The country section of the report also provides individual market impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points, such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of North America brands and their challenges faced due to high competition from local and domestic brands, and impact of sales channels are considered while providing forecast analysis of the country data.
Competitive Landscape and Sports Betting Market Share Analysis
The sports betting market competitive landscape provides details by the competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, North America presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on sports betting market.
Some of the major players operating in the sports betting market are BETSSON AB, FORTUNA ENTERTAINMENT GROUP A.S., LAS VEGAS SANDS CORPORATION, bet365., Flutter Entertainment plc, 888 Holdings Plc, Entain, Kindred Group plc, MGM Resorts International, Kindred Group plc, Wynn Resorts Ltd, NOVIBET, Galaxy Entertainment Group Limited, Resorts World at Sentosa Pte. Ltd., Sun International, RTSmunity a.s., SKY INFOTECH, Peermont North America Proprietary Limited, SJM Holdings Limited, Sportradar AG, FanUp, Inc., Rivalry Ltd., EveryMatrix., Kairos Group, BETAMERICA, Scientific Game, ComeOn Group among others.
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