Middle East and Africa Indoor Air Purification Market – Industry Trends and Forecast to 2031

Middle East and Africa Indoor Air Purification Market Analysis and Insights

The increasing use of air purifiers to contain airborne contaminants and the advent of smart air purifiers are driving the market growth. In addition, growth in e-commerce sector has allowed higher penetration of air purifiers across the globe, and improvement in sensor technology has miniaturized the air purifier. However, the high-cost associated with an air purifier and various concerns regarding air purifier is estimated to act as a restraint for the market growth.

Data Bridge Market Research analyzes that the Middle East and Africa indoor air purification market is expected to reach USD 2,807.44 million by 2031 from USD 1,480.49 million in 2023 growing with the substantial CAGR of 9.0% in the forecast period of 2024 to 2031.

Market Definition

Indoor air purification refers to the process of removing or reducing pollutants and contaminants from the air within enclosed spaces such as homes, offices, schools, and other indoor environments. These pollutants may include dust, allergens, mold spores, Volatile Organic Compounds (VOCs), bacteria, viruses, and other particles that can have adverse effects on air quality and human health.

The market for indoor air purification has experienced significant growth in recent years, driven by increasing awareness of the health impacts of indoor air pollution and a growing emphasis on creating healthier living and working environments.

Middle East and Africa Indoor Air Purification Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Increasing Usage of Air Purifiers to Reduce Airborne Contaminants

The Middle East and Africa has witnessed rapid urbanization and industrialization, leading to higher levels of air pollution and indoor air quality concerns. As a result, there is a growing awareness among the population about the adverse health effects associated with poor air quality, which has fueled the demand for indoor air purification solutions.

One of the key drivers for the market is the rising prevalence of respiratory diseases and allergies due to air pollution. Individuals and businesses alike are seeking effective means to mitigate the impact of airborne contaminants on health with the deployment of air purifiers. This has led to a notable increase in the adoption of indoor air purification systems, creating a lucrative market for manufacturers and suppliers in the Middle East and Africa.

• Advent of Smart Air Purifier

Smart air purifiers are equipped with advanced technology and connectivity features, allowing users to monitor and control air quality remotely through smartphones or other smart devices. This level of convenience aligns well with the growing trend of smart home integration in the region, where consumers increasingly seek solutions that enhance their lifestyle and provide real-time data on indoor air quality.

In the Middle East and Africa, where air pollution and airborne allergens can pose health risks, smart air purifiers offer a proactive approach to maintaining a healthy indoor environment. These devices often come with sensors that can detect pollutants and allergens, triggering automatic adjustments to optimize air purification settings. This capability is particularly appealing in regions with high levels of dust, sandstorms, and other environmental challenges. Consumers are turning to smart air purifiers as a technologically advanced and efficient solution as awareness of the importance of clean indoor air grows.

Opportunity

• Rise in the Demand for Air Filter due to Health Awareness among Consumers

When compared to outdoor air, interior air pollution levels can be up to five times higher. Whether in the convenience of their home or place of employment, people spend more than 90% of their time indoors. Indoor Air Quality (IAQ), health and well-being are closely related. Breathing air free of pollutants that are harmful to health improves quality of life, reduces the risk of respiratory infections, and reduces the risk of developing a variety of chronic diseases.

The increase in consumer awareness of the health impact such as irritation of the eyes, nose, and throat, headaches, dizziness, and fatigue, respiratory diseases, heart disease, and cancer creates an opportunity for the growth of the Middle East and Africa indoor air purification market. Air filters are one of the growing markets across the Middle East. The demand for air purifiers has increased significantly in recent years with people becoming more aware of the need to breathe clean air free from allergens and disease-causing microorganisms.

Restraints/Challenges

• Continuous Fluctuations in the Prices of Raw Materials

An air purifier is a tool that purifies the air of particulates or gases. Some exceptional air purification technologies which have advanced during the last 70 years. In recent days, air purifiers consist of components such as case, fan, HEPA filters, electrostatic precipitators, and activated carbon filters.

These components are made up of raw materials such as borosilicate glass or plastic fibers (polypropylene), acrylic binder, Electrostatic precipitators, high-impact polystyrene, polyvinyl chloride, high-density polyethylene, or polypropylene. The demand for plastics has risen since March 2020, a continuous demand for in the sequence of events has put severe strains on supplies of plastic raw materials, base plastics and compounded plastics. This shortage has hit plastic product manufacturers very hard. The production of air purifiers is directly dependent on the raw materials and affects the product very highly. This heavy demand also increases the price of raw material. This acts as a challenge to the growth of the Middle East and Africa indoor air purification market

• High Costs Associated with Air Purifiers

The economic disparity within the region, with a significant portion of the population having limited purchasing power. The high upfront cost of quality air purifiers acts as a barrier for many potential consumers, hindering widespread adoption of these devices. In addition, the operational costs, including electricity consumption and maintenance, further contribute to the overall expense, making it less feasible for a substantial portion of the population.

Recent Developments

• In August 2023, LG Electronics PuriCare 360 Hit Air Purifier revolutionized indoor air quality management in the Middle East, boasting advanced Through Air Purification technology that eliminates 99.99% of particles, allergens, and harmful gases. LG ensures comprehensive air cleansing, and ThinQ integration allows convenient remote control for a consistently clean and healthy environment With its 360° Purification design             
• In February 2022, Panasonic Corporation introduced the WhisperAir Repair spot air purifier, featuring nanoeX technology, enhancing indoor air quality in various spaces. The WhisperAir Repair is an ideal solution for both residential and light commercial applications, effectively purifying air and promoting a healthier living environment with its compact, maintenance-free design. Such new variety of purifier helped the company to cater more customers in the region

Middle East and Africa Indoor Air Purification Market Scope

Middle East and Africa indoor air purification market is segmented on the basis of product, category, technology, function, outer material, price range, distribution channel, and application. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Dust Collectors & Vaccums
• Fume & Smoke Collectors
• Viruses & Fungus
• Bad Odour & Harmful Gases
• Mist Eliminators
• Fire & Emergency Exhaust

On the basis of product, the market is segmented into dust collectors & vacuums, fume & smoke collectors, mist eliminators, bad odour & harmful gasses, fire & emergency exhaust, and viruses & fungus.

Category

• Large Room
• Medium Room
• Small Room

On the basis of category, the market is segmented into small room, medium room, and large room.

Technology

• HEPA
• Activated Carbon
• Electrostatic Precipitators
• Ionic Filters
• Others

On the basis of technology, the market is segmented into HEPA, electrostatic precipitators, activated carbon, ionic filters, and others.

Function

• Sensor
• Manual
• Others

On the basis of function, the market is segmented into manual, sensor, and others.

Outer Material

• Plastic
• Metal

On the basis of outer material, the market is segmented into plastic and metal.

Price Range

• Mid
• Low
• Premium

On the basis of price range, the market is segmented into low, mid, and premium.

Distribution Channel

• E-Commerce
• Speciality Stores
• Direct Selling
• Supermarkets/Hypermarkets
• Others

 On the basis of distribution channel, the market is segmented into direct selling, e-commerce, supermarkets/hypermarkets, specialty stores, and others.

Application

• Commercial
• Residential
• Industrial

 On the basis of application, the market is segmented into industrial, commercial, and residential.

Middle East and Africa Indoor Air Purification Market: Regional Analysis

Middle East and Africa indoor air purification market is analyzed, and market size insights and trends are provided by product, category, technology, function, outer material, price range, distribution channel, and application, as referenced above.

The countries covered in the Middle East and Africa indoor air purification market report are Saudi Arabia, Israel, U.A.E., South Africa, Egypt, and rest of Middle East and Africa.

Saudi Arabia is expected to dominate the market due to the increasing use of air purifier to contain airborne contaminants. As the country places a greater emphasis on air quality and health, the increased adoption of these purification systems positions Saudi Arabia at the forefront of the market, reflecting a growing awareness and commitment to addressing indoor air quality challenges.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, and Porter’s five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Middle East and Africa Indoor Air Purification Market Share Analysis

The Middle East and Africa indoor air purification market competitive landscape provides details of the competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, solution launch, product width and breadth, application dominance. The above data points are only related to the companies' focus on the market.

Some of the major players operating in the indoor air purification market are LG Electronics, Panasonic Corporation, Electrolux, Koninklijke Philips N.V., Honeywell International, SAMSUNG, DAIKIN INDUSTRIES, Ltd., Carrier, COWAY CO., LTD., Dyson, SHARP CORPORATION, Whirlpool, Camfil, Blueair, and Envirco among others.

SKU-69349