Middle East and Africa Healthcare Advertising Market, By Type (Traditional, Online, Public Relations, Unique Branding and Awareness, Internal Marketing, Employer Marketing, Physician Referrals and Others), Form of Engagement (Healthcare Facility, Digital, In Home/In Person and Others), Technology (Telemedicine, Artificial Intelligence, Personal Data Tracking and Others), Approach (Detailing (Health Professionals) and Direct-to-Consumer Advertising), Format (Display, Search and Video), Application (Pharmaceuticals (Small Molecule Drugs) Advertising, Biopharmaceuticals, Vaccines, Over-the-Counter Drugs, Prescription Medicines, Medical Devices and Equipment, Biotech Companies, Medical Insurance, Fitness & Diet Products & Service, Hygiene Products, Corrective Lenses & Glasses and Others) – Industry Trends and Forecast to 2029.
Middle East and Africa Healthcare Advertising Market Analysis and Size
The role of healthcare advertising in spreading knowledge about various illnesses, health problems, and the medications and treatments required is becoming more and more crucial. Healthcare advertising is distinct from advertising in other sectors and is governed by a myriad of rules. A number of other regulating entities, in addition to the Federal Trade Commission and state consumer protection agencies, also oversee advertising in the healthcare sector.
The Middle East and Africa healthcare advertising market was valued at USD 15.34 billion in 2021 and is expected to reach USD 20.04 billion by 2029, registering a CAGR of 3.40% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Middle East and Africa Healthcare Advertising Market Scope and Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014 - 2019)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Type (Traditional, Online, Public Relations, Unique Branding and Awareness, Internal Marketing, Employer Marketing, Physician Referrals and Others), Form of Engagement (Healthcare Facility, Digital, In Home/In Person and Others), Technology (Telemedicine, Artificial Intelligence, Personal Data Tracking and Others), Approach (Detailing (Health Professionals) and Direct-to-Consumer Advertising), Format (Display, Search and Video), Application (Pharmaceuticals (Small Molecule Drugs) Advertising, Biopharmaceuticals, Vaccines, Over-the-Counter Drugs, Prescription Medicines, Medical Devices and Equipment, Biotech Companies, Medical Insurance, Fitness & Diet Products & Service, Hygiene Products, Corrective Lenses & Glasses and Others)
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Countries Covered
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South Africa, Saudi Arabia, UAE, Egypt, Israel, Rest of Middle East and Africa
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Market Players Covered
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PUBLICIS GROUPE (France), FCB Worldwide, Inc. (U.S.), MCCANN WORLDGROUP (U.S.), VMLY&R (U.S.), Wunderman Thompson (U.S.) among many others.
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Market Opportunities
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Market Definition
The promotion of pharmaceutical and healthcare products to the general public to increase public awareness of various diseases and the numerous procedures and treatments currently on the market is known as healthcare advertising.
Middle East and Africa Healthcare Advertising Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:
Drivers
- Investments in healthcare advertising rising
This market is growing as a result of rising investments in healthcare advertising. For its clients, healthcare advertising develops, organises, and administers advertising and other forms of marketing. Different marketing agencies offer advertising services such as mobile-first websites, online advertising, search engine optimization, social media advertising, newspapers, magazines, and medical journals, as well as television, radio, and other media.
- Healthcare advertising used in a variety of contexts
Medical insurance, over-the-counter medications, hygiene products, pharmaceutical manufacturers and brands, prescription medications, fitness and diet goods and services, medical equipment, and corrective lenses and spectacles are just a few of the areas in which healthcare advertising is used.
- Increased support by the government
Rising number of government initiatives and supportive policies by the central and state government in regards to promoting the growth of the market will widen the scope of growth to a great extent. Increasing the number of collaborations between the public and private players to develop and manufacture new, innovative and cost effective technologies is driving the market's growth.
Furthermore, the factors such as rising urbanization, globalization and growing personal disposable income have further contributed to the overall market expansion during the forecast period. Additionally, growing adoption of wearable technology and rising use of internet of things are anticipated to drive the market's growth rate.
Opportunities
- The prevalence of viral viruses is rising
The Middle East and Africa healthcare advertising market is anticipated to develop during the forecast period as a result of the rising incidence and prevalence of zoonotic virus illnesses in the region. Zoonotic diseases can easily be transmitted to humans working in close proximity to animals. A National Center for Biotechnology Information article from August 2019 estimates that each year, rabies spread by dogs results in around 21,476 human fatalities in Africa.
- Increasing internet adoption
Growing access to high speed internet and improving internet infrastructure in the developing economies will yet again propel the market growth rate. Penetration of 4G and 5G internet services will widen the scope of growth and expansion globally. Everything today is available on the internet. Netizens can learn about various techniques and educate themselves for the greater good.
Restraints/Challenges
- High initial investments
The cost of TV ads and commercials is increasing every day. One of the main reasons for the same is that urban land is costlier than the farm land. The market will have growth restrictions due to the lack of technological know-how in developing and underdeveloped nations as well as the difficulty of installing and configuring software.
- Lack of adequate funding
Dearth of expert knowledge and technical expertise especially in the developed and developing economies will create hurdles for the market in regards to the smooth growth in the market value. Further, limited and slow funding for such projects in Middle East and Africa will yet again hamper the market growth rate.
This healthcare advertising market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the healthcare advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Middle East and Africa Healthcare Advertising Market
Nearly every industry has been influenced by the unprecedented worldwide public health emergency known as COVID-19, and the long-term repercussions are anticipated to impact industry growth throughout the forecast period. The publisher is expanding its l data tracking
Approach
- Detailing (healthcare professional)
- Direct to consumer advertising
Format
- Display
- Search
- Video
Application
- Fitness & diet product & service
- Over the counter
- Health hygiene
- Medical insurance
- Corrective lenses & glasses
- Medical devices & equipment
- Pharmaceutical
- Prescription medicines
- Biotech companies
- Biopharmaceuticals
Middle East and Africa Healthcare Advertising Market Regional Analysis/Insights
The healthcare advertising market is analyzed and market size insights and trends are provided by country, type, form of engagement, technology, approach, format and application as referenced above.
The countries covered in the healthcare advertising market report are South Africa, Saudi Arabia, UAE, Egypt, Israel, Rest of Middle East and Africa.
South Africa in Middle East and Africa dominates the healthcare advertising market due to the surging investment here for the improvement of healthcare infrastructure, increasing focus of the healthcare providers to emphasize on advertising, increasing deployment of tele-health services and surging personal disposable income.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Middle East and Africa Healthcare Advertising Market Share Analysis
The healthcare advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to healthcare advertising market.
Some of the major players operating in the healthcare advertising market are
- PUBLICIS GROUPE (France)
- FCB Worldwide, Inc. (U.S.)
- MCCANN WORLDGROUP (U.S.)
- VMLY&R (U.S.)
- Wunderman Thompson (U.S.)
Research Methodology: Middle East and Africa Healthcare Advertising Market
Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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