Middle East and Africa B2B Air Care Market, By Product Type (Electric Air Fresheners, Candle Air Fresheners, Liquid Air Fresheners, Gel Air Fresheners, Spray/Aerosol Air Fresheners, Rug and Room Deodorizers, Car Air Fresheners and Others), Fragrance (Floral, Fruity, Vanilla, Spices & Herbs and Others), Price (Low, Medium and High), End User (Residential, Commercial, Automotive and Others) - Industry Trends and Forecast to 2030.
Middle East and Africa B2B Air Care Market Analysis and Size
In the recent years, there has been an explosion in the many products offered in the Middle East and Africa B2B air care market, with novel and new delivery systems. They influence the aromatherapy sector and put much more emphasis on creating the perfect atmosphere for all occasions. The development of freshener sprays, both non-aerosol and aerosol, along with air-liquid wick-type products or freshener gels, offer a variety to different kinds of consumers or industrial products that can provide long-term fragrance distribution.
Data Bridge Market Research analyses that the Middle East and Africa air care market was valued at USD 217,449.05 thousand in 2022 and is expected to reach USD 287,215.82 thousand by 2030, registering a CAGR of 3.6% during the forecast period of 2023 to 2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and technological advancements.
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customisable to 2020-2015)
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Quantitative Units
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Revenue in USD Thousand, Volumes in Units, Pricing in USD
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Segments Covered
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By Product Type (Electric Air Fresheners, Candle Air Fresheners, Liquid Air Fresheners, Gel Air Fresheners, Spray/Aerosol Air Fresheners, Rug and Room Deodorizers, Car Air Fresheners and Others), Fragrance (Floral, Fruity, Vanilla, Spices & Herbs and Others), Price (Low, Medium and High), End User (Residential, Commercial, Automotive and Others)
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Countries Covered
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U.A.E., Saudi Arabia, South Africa, Egypt, Qatar, Kuwait, Bahrain, Oman and Rest of Middle East and Africa
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Market Players Covered
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S.C. Johnson & Son Inc., CAR-FRESHNER, Air Delights, Inc., Rexair LLC, BEAUMONT PRODUCTS, INC., BALEV CORPORATION EOOD, Procter & Gamble, Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, WD-40 Company., Newell Brands, Hamilton Beach Brands Holding Company., and Godrej Consumer Products Limited
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Market Definition
Air care products span various forms, such as diffusers, gels, candles, scented aerosol sprays, pump sprays, and plug-ins. These products are used to remove indoor malodours and to deliver pleasant scent experiences. An air freshener is a major product that typically emits fragrance to remove unpleasant odours in a room. It consists of several ingredients such as propellants, fragrances, and solvents such as glycol ethers, mineral oil, and 2-butoxyethanol that help neutralize an unpleasant odour.
Middle East and Africa B2B Air Care Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail as below:
Drivers
- RAPID URBANIZATION GLOBALLY
Urbanization is increasing rapidly and creating a sustainable demand for air care products. Due to the increase in population, the number of consumers also increases. World Bank data shows that 4.4 billion inhabitants live in cities across the globe. Due to increased awareness regarding air care products in the city population, the demand for air care products is increased significantly; hence, it is expected to act as a major driving factor for the growth of the Middle East and Africa b2b air care market.
In this era of urbanization, the world faces contaminated and impure air issues. There is always a need to have clean and pleasant air to smell, which is increasing as pollution levels rise across various parts of the globe. As such, demand for household air care products is also expected to rise steadily.
- INCREASING ADOPTION OF AIR CARE PRODUCTS IN AUTOMOTIVE SECTOR
There is increase in demand of auto mobile sector especially the XUV segment. There is always a need for odour eliminator in any vehicle. As the demand for automobile sector increases, it ultimately increases the demand for odour eliminators in cars and is expected to positively impact the growth of the Middle East and Africa b2b air care market.
In October 2022, India Brand Equity Foundation (IBEF) released a report regarding the increasing demand for the automobile sector. In this report, they mentioned that, in India, the total production of passenger vehicles, three wheelers, and two wheelers was 2,191,090 units. This proves that the penetration of the automobile sector is increasing daily in developing countries and is expected to make positive growth for Middle East and Africa b2b air care market
Restraints
- EFFECTS OF AIR CARE PRODUCTS ON THE ENVIRONMENT
If there are direct emissions from air fresheners combined with elements (such as ozone) already in the air can contribute to volatile organic compounds (VOCs). For example, this air freshener or odour eliminator, which creates emissions, can mix with naturally present indoor air molecules like ozone to create pollutants. Furthermore, fragranced items have been linked to environmental pollution, which is expected to restrain the Middle East and Africa b2b air care market. In another report by the University of Massachusetts Amherst, they specified that some air freshener products are described as "green" (such as organic or all-natural), but these terms lack regulatory or chemical definitions when used with air fresheners. They have referred to some studies comparing emissions of different air fresheners, which founds that all air fresheners, regardless of "green" claims, emit potentially hazardous compounds. Moreover, emissions from "green" air fresheners were not found to be significantly different from other fresheners.
Opportunity
- RAPID GROWTH IN THE COMMERCIAL AND RESIDENTIAL SECTOR
There is phenomenal growth in commercial and residential sector. Air fresheners and odour eliminators used in residential buildings. More growth in residential sector ultimately enhances the growth of the Middle East and Africa b2b air care market. ESRB, an organization responsible for macro prudential policy concerning the financial system of the European Union (EU), released a report in November 2018 regarding vulnerabilities in the EU commercial real estate sector. In this report, they mentioned that several EU countries are experiencing a combination of double-digit price growth in residential sector. Another report of international energy agency (IEA) mentioned that in 2021 the operation of buildings accounted for 30%. This states that the growth in residential sector is immense and is expected to be a reason for the growth of the Middle East and Africa b2b air care market.
Challenge
- LACK OF AWARENESS AMONG CONSUMERS TOWARDS AIR CARE PRODUCTS IN THE ASIA-PACIFIC REGION
There is lack of awareness among customers related to air care products and indoor pollution. In 2014, Jimma University release a case study regarding a survey on awareness of consumers about health problems of air fresheners. In this case study they have mentioned there is a lack of awareness among consumers about air care products, which tends to long-term indoor pollution. They also added that there is a lack of information about air care products and their ingredients, which implies health issues. This states that lack of awareness related to air care products among consumers is expected to challenge the growth of the Middle East and Africa b2b air care market.
Post-COVID-19 Impact on Middle East and Africa B2B Air Care Market
The Middle East and Africa B2B air care industry noted a gradual decrease in demand due to lockdown and COVID-19 governmental laws, as manufacturing facilities and services were closed. Even private and public development was called off. Moreover, the industry was also affected by halt of supply chain especially of raw materials used in the manufacturing process of air care products. Stringent government regulations for different industries, restrictions on trade & transportation were some of the top factors that had cause dent towards the growth of the market for B2B air care around the world in 2020 and in first two quarters of 2021. As the B2B air care production slowed down owing to the restrictions by the governments across the globe, the production was not meeting the demand in the first three quarters of 2020. Moreover, high demand/requirement for the B2B air care products in automotive and residential segment has been witnessed. However, as governing authorities begin to uplift these imposed lockdowns, the Middle East and Africa B2B air care market is anticipated to recover accordingly.
Recent Development
- In June 2022, SC Johnson & Son Inc. announced a partnership with Middle East and Africa Fund. This partnership helped the company boost its financials and ultimately positively impact the growth of the Middle East and Africa B2B air care market
- In August 2020, CAR–FRESHENER Corporation collaborated with Julius Sämann Ltd. This collaboration helped the company improve its finances and ultimately positively impact the growth of the Middle East and Africa B2B air care market
Middle East and Africa B2B Air Care Market Scope
Middle East and Africa B2B air care market is segmented on the basis of product type, fragrance, price and end user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
By Product Type
- Electric Air Fresheners
- Candle Air Fresheners
- Liquid Air Fresheners
- Gel Air Fresheners
- Spray/Aerosol Air Fresheners
- Rug and Room Deodorizers
- Car Air Fresheners
- Others
On the basis of product type, the Middle East and Africa B2B air care market is segmented into electric air fresheners, candle air fresheners, liquid air fresheners, gel air fresheners, spray/aerosol air fresheners, rug and room deodorizers, car air fresheners and others.
By Fragrance
- Floral
- Fruity
- Vanilla
- Spices & Herbs
- Others
On the basis of Fragrance, the Middle East and Africa B2B air care market is segmented into floral, fruity, vanilla, spices & herbs and others
By Price
- Low
- Medium
- High
On the basis of price, the Middle East and Africa B2B air care market is segmented into low, medium and high.
By End User
- Residential
- Commercial
- Automotive
- Others
On the basis of the end user, the Middle East and Africa B2B air care market is segmented into residential, commercial, automotive and others.
Middle East and Africa B2B Air Care Market Regional Analysis/Insights
Middle East and Africa B2B air care market is analysed, and market size insights and trends are provided by region, product, distribution channel, demographics, and price range, as referenced above.
Middle East and Africa B2B air care market is further segmented into U.A.E., Saudi Arabia, South Africa, Egypt, Qatar, Kuwait, Bahrain, Oman and Rest of Middle East and Africa.
U.A.E. dominates in the Middle East and Africa region due to high demand of air care products. Additionally, rapid growth in the commercial and residential sector is expected to act as a driving factor for market growth.
The region section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Middle East and Africa brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the region data.
Competitive Landscape and Middle East and Africa B2B Air Care Market Share Analysis
Middle East and Africa B2B air care market competitive landscape provide details by the competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Middle East and Africa presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to Middle East and Africa B2B air care Market.
Some of the major players operating in the Middle East and Africa B2B air care market are S.C. Johnson & Son Inc., CAR-FRESHNER, Air Delights, Inc., Rexair LLC, BEAUMONT PRODUCTS, INC., BALEV CORPORATION EOOD, Procter & Gamble, Reckitt Benckiser Group PLC, Henkel AG & Co. KGaA, WD-40 Company., Newell Brands, Hamilton Beach Brands Holding Company., and Godrej Consumer Products Limited among others.
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