Middle East and Africa Energy Drinks Market, By Product Type (Non-Alcoholic, Alcoholic), Type (Inorganic, Organic), Application (Before Exercise, Recovery, During Exercise), Consumption Time (Before 11 am, Post 9 pm, 11-2 pm, 2-5 pm, 5-9 pm), Ingredients (Taurine, Caffeine, Guarana, Vitamin B, L-Carnitine, Antioxidants, Others), Distribution Channel (Store Based Retailers, Non-Store Retailing), Country (United Arab Emirates, Saudi Arabia, Israel, South Africa, Egypt, Rest of Middle East and Africa) Industry Trends and Forecast to 2028.
Market Analysis and Insights : Middle East and Africa Energy Drinks Market
Data Bridge Market Research analyses that the Middle East and Africa energy drinks market to be growing at a CAGR of 4.4% in the forecast period of 2021-2028 and is expected to reach the USD 6.1 billion by 2028.
Energy drinks have various benefits among people which include reaction speed, refreshment, instant energy, and increased attention. The various ingredients present in energy drink are vitamins, taurine, herbs, caffeine and others. Taurine is defined as a type of amino acid which is a building block of protein. The products are available in bars, corner stations and gas stations. These products are found in shops along with juices, sport drinks and soft drinks.
Growing demand for greater functionality in drinks and new product launch energy drinks act as a major factor attributable to the growth of energy drinks market. Also, rising awareness about health wellness products and challenging lifestyle pattern will influence the growth of the energy drinks market. The increase in the health-consciousness among consumers and growing urbanisation along with high disposable income will drive the market growth rate.
The rise in the demand for low-calories energy drinks and high need for instant energy due to hectic lifestyle markets will boost the opportunities for the growth of energy drinks market.
However, strict regulations and product recalls will impede the growth of the energy drinks market. Side effects associated with energy drinks such as psychological and physiological effects and high competition due to the presence of low-cost alternatives will challenge the market growth.
This Middle East and Africa energy drinks market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on Middle East and Africa energy drinks market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Middle East and Africa Energy Drinks Market Scope and Market Size
Middle East and Africa energy drinks market is segmented on the basis of product type, type, application, consumption type, ingredients and distribution channel. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of product type, the energy drinks market is segmented into non-alcoholic and alcoholic.
- On the basis of type, the energy drinks market is segmented into inorganic and organic.
- On the basis of application, the energy drinks market is segmented into before exercise, recovery and during exercise.
- On the basis of consumption type, the energy drinks market is segmented into before 11 am, post 9 pm, 11-2 pm, 2-5 pm and 5-9 pm.
- On the basis of ingredients, the energy drinks market is segmented into taurine, caffeine, guarana, vitamin B, L-carnitine, antioxidants and others.
- On the basis of distribution channel, the energy drinks market is segmented into store based retailers and non-store retailing. Store-based retailers have been further sub-segmented into supermarkets/hypermarkets, grocery retailers, convenience stores and others.
Middle East and Africa Energy Drinks Market Country Level Analysis
Middle East and Africa energy drinks market is analyses and market size, volume information is provided by country, product type, type, application, consumption type, ingredients and distribution channel as referenced above.
The countries covered in the Middle East and Africa energy drinks market report are United Arab Emirates, Saudi Arabia, Israel, South Africa, Egypt, Rest of Middle East and Africa.
Africa dominates the Middle East and Africa energy drinks market and will continue to flourish its trend of dominance during the forecast period owing to presence of major key players and rise in the number of population of casual drinkers, athletes preferring energy drinks.
The country section of the Middle East and Africa energy drinks market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Middle East and Africa Energy Drinks Market Share Analysis
Middle East and Africa energy drinks market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to Middle East and Africa energy drinks market.
The major players covered in Middle East and Africa energy drinks market report are PepsiCo, Red Bull, TC Pharmaceutical Industries Company Limited, Döhler, Amway Corp., Rockstar, Inc., Britvic PLC., FRUCOR SUNTORY, Hype Energy, D'Angelo Brands, Mutalo Group, XYIENCE Energy, The Coca-Cola Company, AJE Group, and Monster Energy, among others. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
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