MENA Tahini Market, By Product Type (Paste/Pure Tahini, Seasoned Tahini, Others), Source Type (Hulled, Dehulled), Nature (Conventional/Inorganic, Organic), Colour (White, Black), Packaging Type (Bottles, Tubs, Sachets, Jars, Tins, Drum/Bucket, Others), End User (Domestic/Household, Food Service Sector, Food Industry) – Industry Trends and Forecast to 2029
MENA Tahini Market Analysis and Size
The growing MENA popularity of ethnic Middle Eastern delicacies such as hummus, falafel pitas, baba ghanoush, and other authentic cuisines is expected to drive product demand. Furthermore, the increasing use of sesame seed-based tahini in salads, energy shakes, and other applications is expected to significantly impact market growth.
Data Bridge Market Research analyses that the tahini market was valued at USD 914.24 million in 2021 and is expected to reach the value of USD 1320.18 million by 2029, at a CAGR of 4.7% during the forecast period of 2022-2029.
MENA Tahini Market Definition
Tahini is a condiment made from toasted ground hulled sesame that is used in various Eastern Mediterranean, Middle Eastern, and South Caucasus cuisines, along with baba ghanoush, hummus, and halva.
MENA Tahini Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014 - 2019)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Product Type (Paste/Pure Tahini, Seasoned Tahini, Others), Source Type (Hulled, Dehulled), Nature (Conventional/Inorganic, Organic), Colour (White, Black), Packaging Type (Bottles, Tubs, Sachets, Jars, Tins, Drum/Bucket, Others), End User (Domestic/Household, Food Service Sector, Food Industry)
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Countries Covered
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North Africa, Saudi Arabia, South Africa, UAE, Kuwait, Oman, Qatar, and Rest of Middle East and Africa
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Market Players Covered
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Al Wadi Al Akhdar (Lebanon), Halwani Bros. (Saudi Arabia), Kevala Inc (US), SESAJAL S.S. de C.V. (Mexico), Prince Tahina Ltd. (Israel), Dipasa (US), El Rashidi El Mizan (Egypt), Carwari International Pty Ltd. (Australia), Mounir Bissat (Lebanon), Haitoglou Family Foods (Greece), Sunshine Foods (US), Ghandour Sons S.A.L (Lebanon)
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Opportunities
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MENA Tahini Market Dynamics
Drivers
- The growing awareness about the health benefits associated with tahini
Tahini has a variety of health benefits, including phytosterols, which are beneficial to our heart and body. It aids in the prevention of cancer cell development and the reduction of bad cholesterol. The growing consumer awareness of the importance of living a healthy lifestyle is one of the primary drivers of the tahini market. Tahini also helps to promote hair and skin wellness. Furthermore, the preference for seed-based products is a major factor in tahini consumption.
- The use of tahini in various food and beverages application around the world
Another reason for the rising demand across geographies is the growing popularity of halawa and halawa bars as desserts, particularly in North America. Tahini foods are also making a name for themselves in the form of sweets, bakery, confectioneries, and cocktails. Rising demand for nut butters and spreads has increased MENA potential demand for tahini. This, combined with an increase in consumer preferences for tahini as an ingredient in salads, breakfast foods, and specifically sports drinks such as protein shakes, is driving MENA tahini demand.
Opportunity
People are more conscious of their health and have more options for healthy and sustainable living. In addition, a significant shift toward vegan products has been observed in recent years. This can assist the market in growing at an exponential rate in the coming years. People are shifting to a vegetarian diet in search of a healthier and more sustainable way of life. This opportunity may lead to an increase in tahini consumption in the coming years.
Restraints
Various factors, such as rising ingredient prices, can limit market growth. Furthermore, the tahini's outer layer makes the process difficult to assimilate with the body. One of the major constraints is that key ingredients such as sesame seeds are in short supply. Because it is only available in a few regions, meeting the growing demand will be difficult. Sesame seed prices fluctuate on a regular basis, which can impede market growth to some extent.
This tahini market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the tahini market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on MENA Tahini Market
The MENA economy was in recession as a result of the COVID-19 disease outbreak. Several industries and manufacturing facilities were forced to close. Because of the lockdown, the tahini market is experiencing significant disruption in the ingredients and distribution supply chain. Many companies, however, are emerging with various strategies to revitalise the market and improve growth.
Recent Development
- Soom Foods introduced New Dark Chocolate Sea Salt Tahini in 2021, which is a creamy sesame tahini blended with premium cocoa powder.
- Tahini sauces are primarily used by consumers when preparing Middle Eastern cuisines. Zeinas launched Tahini in squeeze bottles in 2021.
- NuttZo recently launched its first savoury spread, NuttZo 5-Seed Tahini Fusion, in 2021. The combination is a first-of-its-kind tahini-style seed butter made with organic sesame, flax, sunflower, pumpkin, and chia seeds.
MENA Tahini Market Scope
The tahini market is segmented on the basis of product type, source type, nature, colour, packaging type and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Product Type
- Paste/Pure Tahini
- Seasoned Tahini
- Others
- Source type
- Hulled
- Dehulled
- Nature
- Conventional/Inorganic
- Organic
- Colour
- White
- Black
- Packaging type
- Bottles
- Tubs
- Sachets
- Jars
- Tins
- Drum/Bucket
- Others
- End users
- Domestic/Household
- Food Service Sector
- Food Industry
MENA Tahini Market Regional Analysis/Insights
The tahini market is analysed and market size insights and trends are provided by country, of product type, source type, nature, colour, packaging type and end user as referenced above.
The countries covered in the MENA tahini market are North Africa, Saudi Arabia, South Africa, UAE, Kuwait, Oman, Qatar, and Rest of Middle East and Africa.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of MENA brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and MENA Tahini Market Share Analysis
The tahini market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, MENA presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to tahini market.
Some of the major players operating in the tahini market are:
- Al Wadi Al Akhdar Sal (Lebanon)
- Halwani Bros. (Saudi Arabia)
- Kevala Inc (US)
- SESAJAL S.S. de C.V. (Mexico)
- Prince Tahina Ltd. (Israel)
- Dipasa (US)
- El Rashidi El Mizan (Egypt)
- Carwari International Pty Ltd. (Australia)
- Mounir Bissat (Lebanon)
- Haitoglou Family Foods (Greece)
- Sunshine Foods (US)
- Ghandour Sons S.A.L (Lebanon)
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