- In May 2024, Lululemon Athletica announced its independent entry into the Indian market, focusing on key cities such as Mumbai, Delhi, and Bangalore to maintain control over its brand image and distribution channels
- In November 2023, Manduka partnered with Breathe For Change to support communities in America through yoga and education by funding and providing yoga mats for classrooms in districts served by Breathe For Change and Yoga Ed worldwide
- In January 2022, Columbia Sportswear Company (CSC) acquired the remaining 40% stake in Columbia Sportswear Commercial (Shanghai) Company, strengthening its presence in the Chinese market
- In July 2020, Lululemon Athletica Inc. acquired MIRROR (U.S.), an in-home fitness company offering over 70 classes and 40 workout types per week, including yoga. The acquisition was expected to drive Lululemon’s yoga mat sales
- In May 2020, Columbia Sportswear Company (CSC) acquired all controlling interests in prAna, a yoga-inspired apparel brand, from Steelpoint Capital Partners (U.S.) and other minority members. This acquisition aimed to expand CSC’s portfolio and enter the yoga mat market
