Global Wi-Fi as a Service Market Segmentation, By Component (Infrastructure, Software, and Services), User Location (Indoor and Outdoor), Organization Size (Small and Medium Enterprises and Large Enterprises), Vertical (Education, Retail, Travel and Hospitality, Healthcare and Life Sciences, Manufacturing, Banking, Financial Services, and Insurance (BFSI), IT and Telecom, Transportation and Logistics, Government and Public Sector, and Others) – Industry Trends and Forecast to 2031.
Wi-Fi as a Service Market Analysis
Wi-Fi as a Service (WaaS) market growth is driven by advancements in cloud-based network management and AI-driven analytics. Technologies such as SD-WAN and cloud-managed Wi-Fi enhance scalability and security, simplifying network operations for businesses. The adoption of WaaS is increasing due to its cost-efficiency, ease of deployment, and ability to provide seamless connectivity.
Wi-Fi as a Service Market Size
The global Wi-Fi as a service market size was valued at USD 6.19 billion in 2023 and is projected to reach USD 40.36 billion by 2031, with a CAGR of 26.40% during the forecast period of 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Wi-Fi as a Service Market Trends
“Expansion of Managed Wi-Fi Solutions”
One key trend propelling growth in the Wi-Fi as a Service (WaaS) market is the increasing adoption of managed Wi-Fi solutions by businesses and public venues. Managed Wi-Fi services offer businesses a comprehensive solution, including installation, maintenance, and ongoing support, often integrated with advanced analytics and security features. For instance, large retail chains and hospitality sectors are turning to managed Wi-Fi providers to enhance customer experience and operational efficiency. Companies such as Cisco and Aruba Networks are leading this trend by offering scalable, high-performance managed Wi-Fi solutions that meet the growing demand for reliable, secure, and high-speed internet access. This shift is driving significant growth in the Wi-Fi as a service market.
Report Scope and Wi-Fi as a Service Market Segmentation
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Attributes
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Wi-Fi as a Service Key Market Insights
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Segments Covered
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Key Market Players
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FUJITSU (Japan), Superloop Limited (Australia), Cisco Systems (U.S.), Huawei Technologies Co., Ltd. (China), Extreme Networks (U.S.), Arris International (U.S.), Singtel (Singapore), Rogers Communications (Canada), Telstra (Australia), ADTRAN Inc. (U.S.), Viasat, Inc. (U.S.), Hewlett Packard Enterprise Development LP (U.S.), Arista Networks, Inc. (U.S.), Ubiquiti Inc. (U.S.), Fortinet, Inc. (U.S.), Riverbed Technology (U.S.), 4ipnet, Inc. (Taiwan), Edgecore Networks Corporation (Taiwan), Juniper Networks, Inc. (U.S.), ALE International (France), Allied Telesis, Inc. (Japan), and LANCOM Systems GmbH (Germany)
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Market Opportunities
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Value Added Data Infosets
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
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Wi-Fi as a Service Market Definition
Wi-Fi as a Service (WaaS) is a cloud-based solution offering managed Wi-Fi infrastructure, including hardware, software, and support. Businesses use WaaS for scalable, cost-effective wireless networks without extensive in-house resources. It provides seamless connectivity, easy updates, and enhanced security, making it ideal for locations such as offices, retail, and hospitality, where reliable Wi-Fi is crucial.
Wi-Fi as a Service Market Dynamics
Drivers
- Increasing Demand for Wireless Connectivity
The surge in mobile device usage and IoT applications has intensified the need for robust wireless networks, boosting WaaS adoption. For Instance, in January 2023, CommScope entered the Wi-Fi 7 market with the SURFboard G54 DOCSIS 3.1 quad-band cable modem. This new flagship model features advanced Wi-Fi 7 technology, delivering enhanced performance and speed for both consumers and service providers, marking a significant upgrade from previous generations.
- Improved User Experience
WaaS enhances user experience through features such as seamless roaming and high-speed connectivity, crucial for modern businesses. For instance, Starbucks leverages WaaS to ensure consistent, high-quality Wi-Fi across its global locations, improving customer satisfaction and engagement. By providing reliable and fast internet access, WaaS supports efficient workflows and positive experiences for both employees and customers, driving its Wi-Fi as a service market growth.
Opportunities
- Support for Smart Technologies
The rise of smart building technologies and IoT devices demands advanced Wi-Fi infrastructure, which WaaS effectively supports and manages. For instance, in October 2022, Cisco launched its Wi-Fi 6 solution for small and medium enterprises. The new offering emphasizes fast speeds, high-density performance, and energy efficiency. Cisco supports its partners with comprehensive Managed Services, ensuring they have the necessary programs and promotions to optimize the deployment of this technology.
- Innovation and Upgrades
Providers of Wi-Fi as a Service (WaaS) create significant market opportunities by regularly updating their offerings with the latest technologies. For instance, in March 2023, Cambium Networks unveiled its Wi-Fi 6/6E Tri-Band outdoor solution, the XE3-4TN access point, targeting national government and defense sectors. This device offers future-proof performance with flexibility across the unlicensed 2.4, 5, and 6 GHz Wi-Fi bands, ensuring robust connectivity in outdoor environments.
Restraints/Challenges
- High Initial Costs
High initial costs pose a significant restraint for the Wi-Fi as a Service (WaaS) market. The expense of setting up and integrating WaaS with existing infrastructure can be substantial, especially for small and medium enterprises. These upfront costs can deter businesses from adopting WaaS, thereby limiting Wi-Fi as a service market growth.
- Bandwidth Limitations
Bandwidth limitations in the Wi-Fi as a Service (WaaS) market pose a significant challenge. In high-traffic areas, managing bandwidth to maintain consistent service quality can be difficult. Overloading of network resources often leads to slower speeds and a deteriorated user experience. This constraint can hinder market growth as businesses may struggle to deliver reliable and high-performance Wi-Fi services to their customers.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Wi-Fi as a Service Market Scope
The market is segmented on the basis of component, user location, organization size, and vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Component
- Infrastructure
- Access Points
- WLAN Controllers
Others
- Software
- Services
- Professional Services
- Managed Services
User Location
- Indoor
- Outdoor
Organization Size
- Small and Medium Enterprises
- Large Enterprises
Vertical
- Education
- Retail
- Travel and Hospitality
- Healthcare and Life Sciences
- Manufacturing
- Banking Financial Services, and Insurance (BFSI)
- IT and Telecom
- Transportation and Logistics
- Government and Public Sector
- Others
Wi-Fi as a Service Market Regional Analysis
The market is analyzed and market size insights and trends are provided by component, user location, organization size, and vertical as referenced above.
The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America is expected to dominate the Wi-Fi as a Service market due to rising demand for high-speed and extensive network coverage. The region's growth is also driven by reduced infrastructure ownership costs for organizations. Enhanced network capabilities and lower expenses are key factors contributing to North America's leading position in this sector.
Asia-Pacific is expected to show lucrative growth in the Wi-Fi as a Service market due to strong economic expansion, a surge in small and medium-sized businesses (SMBs), and a boom in enterprise networking. The region's increasing digital infrastructure needs and tech adoption are driving demand for scalable Wi-Fi solutions.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Wi-Fi as a Service Market Share
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
Wi-Fi as a Service Market Leaders Operating in the Market Are:
- FUJITSU (Japan)
- Superloop Limited (Australia)
- Cisco Systems (U.S.)
- Huawei Technologies Co., Ltd. (China)
- Extreme Networks (U.S.)
- Arris International (U.S.)
- Singtel (Singapore)
- Rogers Communications (Canada)
- Telstra (Australia)
- ADTRAN Inc. (U.S.)
- Viasat, Inc. (U.S.)
- Hewlett Packard Enterprise Development LP (U.S.)
- Arista Networks, Inc. (U.S.)
- Ubiquiti Inc. (U.S.)
- Fortinet, Inc. (U.S.)
- Riverbed Technology (U.S.)
- 4ipnet, Inc. (Taiwan)
- Edgecore Networks Corporation (Taiwan)
- Juniper Networks, Inc. (U.S.)
- ALE International (France)
- Allied Telesis, Inc. (Japan)
- LANCOM Systems GmbH (Germany)
Latest Developments in Wi-Fi as a Service Market
- In February 2023, Fortinet Inc. introduced the Fifth-Generation Security Processing Unit (FortiSP5), designed to enhance the integration of networking and security at various network edges. This advanced solution provides exceptional power-efficient performance, enabling robust security for branch offices, campuses, 5G networks, edge computing, and operational technologies
- In October 2022, Fujitsu Limited unveiled a new LIFEBOOK product suite tailored to the increasing demand for flexible work arrangements. This suite allows employees to work remotely from any location globally, thus broadening the talent pool for businesses and supporting a more adaptable work environment
- In May 2021, Aruba launched its WiFi 6E access point solution, which operates in the 6 GHz band. This upgrade supports up to seven 160 MHz channels and delivers a combined data rate of 3.9 Gbps, enhancing wireless connectivity and performance for users in high-demand environments
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