Global Wheat Gluten Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Wheat Gluten Market Analysis

The wheat gluten market is experiencing significant growth driven by the rising demand for plant-based proteins and the increasing popularity of gluten-rich foods among health-conscious consumers. Wheat gluten, a high-protein ingredient derived from wheat, is widely used in various applications, including bakery products, meat alternatives, and snacks. Its unique properties, such as elasticity and extensibility, make it an ideal choice for creating textures similar to those found in meat, thus appealing to the growing vegan and vegetarian populations. For instance, companies such as ADM and PureField Ingredients are expanding their production capacities to meet this demand, reflecting a shift towards more sustainable and protein-rich food options. Additionally, innovations in wheat gluten formulations, such as those showcased by Crespel & Deiters Group, enhance the functionality and versatility of wheat gluten in food applications. As consumer preferences continue to evolve towards healthier diets, the wheat gluten market is well-positioned for ongoing growth and development.

Wheat Gluten Market Size

The global wheat gluten market size was valued at USD 2.07 billion in 2023 and is projected to reach USD 3.70 billion by 2031, with a CAGR of 7.50% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Wheat Gluten Market Trends

“Rising Innovation in Wheat Gluten Formulations”

The wheat gluten market is on the rise, propelled by the growing trend of plant-based diets and the increasing consumer preference for high-protein food options. Wheat gluten, a crucial ingredient known for its unique elasticity and texture, is widely utilized in the production of meat alternatives, bakery products, and snacks. One notable trend is the innovation in wheat gluten formulations, which enhance its functionality in various applications. For instance, Crespel & Deiters Group recently introduced new extrudates and functional blends specifically designed for improved meat products and vegan alternatives, showcasing the ingredient's versatility. Moreover, companies such as PureField Ingredients are ramping up their production capacity to meet the surging demand for sustainable wheat protein. This trend aligns with the shift towards healthier eating habits, positioning the wheat gluten market for significant growth as consumers increasingly seek nutritious and plant-based food solutions that align with their lifestyle choices.

Report Scope and Wheat Gluten Market Segmentation        

Wheat Gluten Market Definition

Wheat gluten is a protein composite derived from wheat flour that is responsible for the elasticity and chewiness of dough. It forms when wheat flour is mixed with water and kneaded, which activates gluten proteins primarily gliadin and glutenin. These proteins bond together, creating a stretchy and cohesive network that traps air bubbles during fermentation, allowing bread and other baked goods to rise. Wheat gluten is commonly used in baking, meat alternatives, and various processed foods due to its ability to enhance texture and improve the overall quality of the final product. It is also valued in the food industry for its high protein content, making it a popular ingredient in health-focused and plant-based diets.

Wheat Gluten Market Dynamics

Drivers

• Rising Demand for Plant-Based Proteins

The rising demand for plant-based proteins is a significant driver in the wheat gluten market, reflecting a broader trend towards vegetarian and vegan diets among consumers. According to a report from the Good Food Institute, plant-based food sales reached USD 7 billion in the U.S. in 2020, representing a 27% increase from the previous year, indicating a substantial shift in consumer preferences. Wheat gluten is particularly valued in this context, as it offers a unique meat-like texture that enhances the appeal of meat alternatives. For instance, companies such as Beyond Meat and Impossible Foods utilize wheat gluten in their products to replicate the chewiness and mouthfeel of traditional meat, catering to the growing population of flexitarians and vegetarians. This surge in demand for protein-rich, plant-based ingredients underscores the critical role of wheat gluten in the formulation of innovative food products, positioning it as a key player in the evolving landscape of sustainable and health-focused eating.

• Rising Health and Wellness Trends

Health and wellness trends are significantly influencing the wheat gluten market, as consumers become increasingly aware of the importance of nutrition in their diets. Wheat gluten, containing around 75-80% protein, serves as an excellent option for health-conscious individuals seeking to enhance their protein intake without relying on animal products. For instance, many athletes and fitness enthusiasts incorporate wheat gluten into their diets through protein powders and bars, which leverage its high protein content. Furthermore, brands such as Vital Wheat Gluten offer versatile products that can be easily added to smoothies, baked goods, and meat substitutes, catering to a diverse range of dietary needs. This shift towards health-oriented eating habits positions wheat gluten as a vital ingredient in the production of high-protein foods, further driving its market growth.

Opportunities

• Expanding Bakery Sector

The expansion of the bakery sector represents a significant opportunity for the wheat gluten market, driven by the increasing consumer demand for gluten-containing products such as bread, pasta, and pastries. Wheat gluten plays a pivotal role in this growth, as it enhances the elasticity and texture of dough, resulting in superior quality baked products. For instance, artisanal bread makers often rely on high-gluten flours to achieve the desired chewy texture and volume in their loaves, while manufacturers of pasta utilize wheat gluten to improve the firmness and cooking qualities of their products. Additionally, brands such as King Arthur Flour and Bob's Red Mill offer wheat gluten products specifically designed for home bakers, further expanding the market reach. As the bakery industry continues to innovate and diversify its offerings, the demand for wheat gluten as a key ingredient is expected to rise, providing a robust opportunity for market players.

• Rising Innovation in Food Products

Innovation in food products is a key driver of growth in the wheat gluten market, as manufacturers develop new wheat gluten varieties and blends to meet the diverse dietary needs and preferences of consumers. With the rise of gluten-free and health-conscious eating trends, companies are formulating specialized wheat gluten products that provide enhanced nutritional profiles while catering to specific consumer segments. For instance, some brands are creating high-fiber wheat gluten blends aimed at improving digestive health, while others are developing wheat gluten varieties enriched with vitamins and minerals to appeal to health-oriented consumers. A notable instance is the introduction of protein-enriched wheat gluten products by companies such as Bunge and Archer Daniels Midland (ADM), which are designed for use in plant-based meats and high-protein snacks. This continuous innovation broadens the application of wheat gluten in various food products and positions it as a versatile ingredient in the rapidly evolving food landscape. As the demand for tailored food solutions increases, the opportunity for wheat gluten to play a central role in innovative product development becomes even more pronounced.

Restraints/Challenges

• Stringent Safety Regulations and Labeling Requirements

The wheat gluten market faces a complex landscape of food safety and labeling regulations that can differ widely across various regions and countries. Compliance with these regulations often requires significant resources and expertise, which can be particularly burdensome for small and medium-sized enterprises (SMEs) that may lack the necessary infrastructure. For instance, in the European Union, stringent regulations dictate that gluten-containing products must be clearly labeled to inform consumers, while also adhering to safety standards that ensure product quality. This can result in delays in product launches and increased operational costs for SMEs trying to enter the market. The need to navigate these regulatory requirements effectively can create substantial barriers to market entry and limit the competitive landscape, making it difficult for smaller firms to thrive in an industry dominated by larger players with more resources.

• Rising Awareness of Gluten-Related Disorders

The rising awareness of gluten-related disorders, including celiac disease and non-celiac gluten sensitivity, is driving a significant shift in consumer preferences towards gluten-free products. This shift has led to a marked increase in demand for gluten-free alternatives, which can limit the market for traditional wheat gluten. This change in consumer behavior impacts the sales of wheat gluten and presents a challenge for manufacturers who must navigate a landscape where gluten-free options are becoming increasingly mainstream. Consequently, businesses in the wheat gluten market may face declining growth potential and must innovate to appeal to health-conscious consumers.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Wheat Gluten Market Scope

The market is segmented on the basis of category, function, form, application, packaging, distribution channel, and end use. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Category

• Organic
• Inorganic

Function

• Emulsifier
• Solidifier
• Binder
• Others

Form

• Liquid
• Dry

Application

• Food & Beverages
• Animal Feed
• Others

Packaging

• Bottle/Jar
• Pouch & Bags
• Boxes
• Others

Distribution Channel

• Store-Based Retailers
• Non-Store-Based Retailers

End User

• Household/Retail
• Commercial

Wheat Gluten Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, category, function, form, application, packaging, distribution channel, and end use as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America wheat gluten market is anticipated to experience growth driven by the increasing vegan population, a growing demand for meat alternatives, and a rising consumer preference for high-protein diets. This shift in dietary habits is fueling interest in wheat gluten as a versatile ingredient that can enhance the protein content of various food products. Furthermore, the surge in research and development activities focused on discovering innovative plant-based proteins is expected to further stimulate the regional market during the forecast period. As consumers seek healthier and more sustainable food options, wheat gluten is poised to play a significant role in meeting these evolving dietary needs.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Wheat Gluten Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Wheat Gluten Market Leaders Operating in the Market Are:

• Cargill, Incorporated (U.S.)
• ADM (U.S.)
• Crespel & Deiters Group (Germany)
• Glico Nutrition Co., Ltd. (Japan)
• Sedamyl (Italy)
• Manildra Group (Australia)
• MGP (U.S.)
• Roquette Frères (France)
• CropEnergies AG (Germany)
• Anhui Ante Food Co., Ltd. (China)
• ARDENT MILLS (U.S.)
• Bryan W Nash and Sons (U.S.)
• Pioneer Industries Private Limited (India)
• Henan Tianguan Group Co. Ltd (China)
• Permolex (Netherlands)
• Meelunie B.V. (Netherlands)
• Mühlenchemie GmbH & Co. KG (Germany)
• Royal Ingredients Group (Netherlands)
• Kröner Stärke (Germany)
• z&f sungold corporation (U.S.)

Latest Developments in Wheat Gluten Market

• In October 2022, Crespel & Deiters Group showcased its innovative extrudates, wheat starches, and functional blends designed to enhance meat products and meat alternatives at a dedicated trade show. Their offerings include the Lory Tex range, featuring advanced texturates for hybrid and plant-based alternatives, as well as hydrolyzed wheat protein, which positions the company favorably in the sustainable and economical meat and vegetarian product markets
• In March 2022, Lantmännen Biorefinaries introduced a gluten-free wheat starch sourced from autumn wheat harvested in Sweden. This fine white powder, characterized by its neutral flavor, contains approximately 0.35% gluten protein and is specifically marketed for use in bakery products
• In February 2022, PureField Ingredients announced a significant expansion of its wheat protein manufacturing facility in Russell, Kansas, boosting its production capacity by 50% to meet the rising demand for sustainable wheat protein solutions
• In January 2022, ADM opened its inaugural Science & Technology Center in China, aiming to advance its high-quality development in the nutrition and health sectors. This facility enables the company to enhance its consumer services through innovative solutions
• In December 2021, ICM Inc. partnered with Summit Agricultural Group to construct a wheat protein ingredient plant in Phillipsburg, Kansas. Summit Agricultural Group specializes in producing wheat gluten ingredients for use in both food and specialty feed products

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