Global Transactional Video Demand Market, By Content Type (Entertainment, Food, Travel & Fashion, Gaming & Sports, Others), Availability Type (Electronic Sell Through, Download to Rent), Access Type (OTT Streaming Devices, Desktops & Laptops, Smartphones & Tablets, Smart TVs, Others), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028
Market Analysis and Insights: Global Transactional Video Demand Market
The transactional video demand market is expected to witness market growth at a rate of 15.50% in the forecast period of 2021 to 2028. Data Bridge Market Research report on transactional video demand market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the market’s growth. The high proliferation of smart devices globally is escalating the growth of transactional video demand market.
Transactional video on demand refers to a type of video delivery and other media over the internet that bypasses traditional distribution. These services are associated with media and entertainment and are less costly than the traditional delivery method. In this type of service, users pay only for the content they need.
The rise in the media and entertainment industry across the globe acts as one of the major factors driving the growth of the transactional video demand market. The increase in the penetration of mobile devices such as smartphones and tablets among the population as it has become the first go-to device for communication and content consumption and adoption of 4G services in developing countries and advent of more advanced technologies allowing smartphone users to access the internet more easily accelerate the market growth. The increase in the consumer inclination from linear TV shows to the choice of pay-per-view and video on demand and flexibility and ease-of-use offering seamless customer experience further influences the market. Additionally, affordability of the services, urbanization, and lifestyle change, the surge in disposable income, high-speed connectivity, and mobile internet diffusion positively affect the transactional video demand market. Furthermore, the integration of analytics and AI to discern audience preferences and reactions extends profitable opportunities to the market players in the forecast period of 2021 to 2028.
- On the other hand, the high cost associated with the video content creation and disparity in opinion between producers and aggregators over licensed business models is expected to obstruct the market growth. Complex IP, government regulatory frameworks, and licensing regimes across several regions and the rise in the threat of video content piracy, especially in emerging countries, are projected to challenge the transactional video demand market in the forecast period of 2021-2028.
This transactional video demand market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info transactional video demand market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Transactional Video Demand Market Scope and Market Size
The transactional video demand market is segmented on the basis of content type, availability type and access type. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of content type, the transactional video demand market is segmented into entertainment, food, travel & fashion, gaming & sports and others.
- On the basis of availability type, the transactional video demand market is segmented into electronic sell through and downloads to rent.
- On the basis of access type, the transactional video demand market is segmented into ott streaming devices, desktops & laptops, smartphones & tablets, smart TVs and others.
Global Transactional Video Demand Market Country Level Analysis
The transactional video demand market is analyzed and market size, volume information is provided by country, content type, availability type and access type as referenced above.
The countries covered in the global transactional video demand market report are the U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America and Western Europe dominate the transactional video demand market due to the high-speed broadband availability and high penetration of smartphones within the region. Asia-Pacific is expected to witness significant growth during the forecast period of 2021 to 2028 because of telecommunication providers and multichannel operators in this region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Transactional Video Demand Market Share Analysis
The transactional video demand market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to transactional video demand market.
The major players covered in the transactional video demand market report are Amazon Web Services, Inc., Google, Apple Inc., Cisco, Home Box Office, Inc., Hulu, LLC, Fandango, Indieflix Group Inc., COMCAST, Akamai Technologies, Huawei, Fujitsu Network Communications Inc., CenturyLink., Roku, Inc., Muvi LLC, Vubiquity, Inc., FACEBOOK, Microsoft, Rakuten, Inc., Sony Pictures Digital Productions Inc., Bitmovin Inc, CBS Interactive., Essel Corporate and AT&T Intellectual Property., among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
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