“Rising Demand for Plant-Based Products”
One key trend driving growth in the tiger nuts market is the increasing demand for plant-based, gluten-free, and dairy-free products. Tiger nuts, also known as chufa, are highly valued for their nutritional benefits, including high fiber content and essential vitamins, making them an attractive alternative to traditional grains and nuts. For instance, in Europe and North America, tiger nut milk has gained popularity among health-conscious consumers and those with lactose intolerance. Brands such as Nutty and Fruity have introduced tiger nut milk as a dairy alternative, contributing to market expansion. This trend aligns with the growing preference for sustainable and health-focused food choices, bolstering the tiger nuts market.