- In May 2024, Spotlight Oral Care, a U.K.-based oral care brand, introduced the Ultra Tooth Whitening Strips, formulated with active ingredients. These strips are clinically proven to whiten teeth effectively without causing sensitivity, offering a gentler alternative for consumers seeking brighter smiles. The product targets users looking for safe, at-home whitening options
- In November 2023, Whites Beaconsfield, a U.K.-based provider of oral care products, launched a new whitening toothpaste specifically designed for individuals with veneers. This innovative product caters to the growing demand for specialized oral care solutions that effectively maintain the brightness of veneers without causing damage. The launch highlights the company's commitment to addressing niche consumer needs
- In February 2023, Colgate-Palmolive, a global leader in oral care, launched two advanced tooth-whitening products—the Colgate Optic White-ComfortFit LED Tooth Whitening Kit and the Colgate Optic White-Express Tooth Whitening Pen. These products are designed to enhance the long-term whitening experience for consumers, offering convenience and professional-level results for at-home use
- In April 2022, GSK Consumer Healthcare launched Sensodyne Nourish, a toothpaste designed to promote oral health. Enriched with bioactive minerals, the formula helps nourish and strengthen teeth while protecting them from sensitivity. This innovative product aims to enhance daily dental care for individuals with sensitive teeth
- In January 2022, Colgate-Palmolive Company collaborated with 3Shape to introduce the Colgate Illuminator, a specialized teeth-whitening tool tailored for dental clinics. This device offers personalized whitening solutions for patients and was developed to meet the growing demand for professional whitening services in clinics across the U.S.
Frequently Asked Questions
The market is segmented based on Segmentation By Product (Whitening Toothpaste, Whitening Gels and Strips, White Light Teeth Whitening Device, and Other), Composition (Bleaching Agent and Non-Bleaching Agents), Application Type (In-Office and At-Home), Distribution Channel (Offline Sales and Online Sales) – Industry Trends and Forecast to 2031
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The Global Teeth Whitening Market size was valued at USD 7.66 USD Billion in 2023.
The Global Teeth Whitening Market is projected to grow at a CAGR of 5.5% during the forecast period of 2024 to 2031.
The major players operating in the market include CCA Industries, Beaming White, Colgate Palmolive, Himalaya Wellness, Dabur, Unilever, GSK, Procter & Gamble, Johnson & Johnson, BRODIE & STONE.
The market report covers data from the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
