Global Sustainable Sportswear Market - Industry Trends and Forecast to 2031

Global Sustainable Sportswear Market, By Product Type (Activewear, Sport-specific Apparel, Footwear, Accessories, and Others), Type (Mass and Premium), Gender (Men, Women, and Kids), Material (Organic Cotton, Recycled Polyester, Bamboo Fabric, Tencel (Lyocell), Hemp Fabric, and Others), Distribution Channel (Online Retail, Specialty Stores, Sportswear Chains, Department Stores, Fitness Centers and Gyms, and Others) - Industry Trends and Forecast to 2031.

Sustainable Sportswear Market Analysis and Size

The market for sustainable sportswear is witnessing robust growth driven by increasing consumer awareness about environmental issues and a growing preference for eco-friendly products. Sustainable sportswear incorporates environmentally friendly materials and production processes, appealing to environmentally conscious consumers seeking to minimize their carbon footprint. With a surge in demand for ethically sourced and sustainable activewear, manufacturers are innovating to offer eco-friendly alternatives while addressing performance and style requirements.

Data Bridge Market Research analyses that the global sustainable sportswear market which was USD 2.64 billion in 2023, is expected to reach USD 3.96 billion by 2031, and is expected to undergo a CAGR of 5.2% during the forecast period of 2024 to 2031. “Activewear” dominates the product type segment of the sustainable sportswear market because it offers consumers high-performance, eco-friendly alternatives, providing comfort, durability. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

 Report Scope and Market Segmentation

Market Definition

Sustainable sportswear refers to clothing and footwear designed and produced with a focus on minimizing environmental impact and promoting social responsibility throughout the supply chain. It encompasses products made from eco-friendly materials such as organic cotton, recycled polyester, and bamboo fabric, as well as utilizing sustainable manufacturing processes that reduce energy consumption, water usage, and waste generation. Sustainable sportswear prioritizes ethical labor practices, fair wages, and safe working conditions for garment workers, while also aiming to extend product lifespan through durable construction and responsible end-of-life management, such as recycling and upcycling initiatives.

Sustainable Sportswear Market Dynamics

Drivers:

• Increasing Adoption of Wellness and Fitness Trends Among Consumers

There is a notable shift towards incorporating fitness routines and leisure activities into daily lifestyles, as individuals prioritize health and well-being. This trend fuels the demand for sustainable sportswear that offers functionality, performance, and comfort, aligning with consumers' active lifestyles and pursuit of optimal physical and mental well-being. Sustainable sportswear brands cater to this demand by offering stylish yet eco-friendly activewear that not only enhances performance during physical activities but also complements modern fashion trends, reflecting consumers' evolving preferences for comfortable and aesthetically pleasing clothing choices.

Opportunities

• Growing Demand for Eco-Friendly Materials

There is a rising preference for sportswear made from renewable sources, such as recycled polyester, organic cotton, and plant-based fabrics, with increasing environmental consciousness among consumers and regulatory mandates promoting sustainability. Manufacturers can capitalize on this trend by innovating and developing sustainable sportswear solutions that prioritize eco-friendly materials, meeting consumer expectations for environmentally responsible products. Additionally, as eco-friendly materials become increasingly accessible, there are opportunities for manufacturers to optimize production processes and scale up sustainable sportswear production, further solidifying their position in the growing market for environmentally responsible activewear.

• Proliferation of Online Retail Channels and E-Commerce Platforms

Sustainable sportswear brands can leverage e-commerce platforms to reach a broader audience and expand their market presence globally, with the growing trend of digitalization and increasing consumer preference for online shopping. Through establishing robust online retail strategies, including user-friendly websites, targeted digital marketing campaigns, and seamless checkout processes, brands can enhance brand visibility, drive sales growth, and capitalize on the convenience and accessibility of online shopping. Sustainable sportswear brands can unlock new revenue streams, strengthen customer relationships, and stay competitive in the dynamic digital marketplace, by embracing online retail channels.

Restraints/Challenges:

• Prevalence of Duplicate and Counterfeit Products

Unauthorized replicas not only erode brand reputation and consumer trust but also pose safety risks due to potential quality discrepancies. Moreover, the proliferation of counterfeit sustainable sportswear products leads to revenue loss, market dilution, and legal ramifications for legitimate manufacturers, disrupting business operations and hindering market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Recent Developments

• In March 2024, Hologenix, a pioneer in textile innovation, has announced its second product collaboration with Decathlon, the world's leading athletic goods designer and retailer. The firms are collaborating to launch a revolutionary sportswear set that combines infrared technology to improve performance and recovery, marking the first fully commercialized combination of Hologenix's CELLIANT and REPREVE Recycled Polyester technology
• In November 2022, PANGAIA, a materials science business, worked with the bio-based yarn EVO by Fulgar to launch the new Activewear 3.0 range. This cooperation was successful in developing a new generation of sustainable but high-performance sportswear

Sustainable Sportswear Market Scope

The market is segmented on the basis of product type, type, gender, material, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Activewear
• Sport-specific Apparel
• Footwear
• Accessories
• Others

Type

• Mass
• Premium

Material

• Organic Cotton
• Recycled Polyester
• Bamboo Fabric
• Tencel (Lyocell)
• Hemp Fabric
• Others

Gender

• Men
• Women
• Kids

Distribution Channel

• Online Retail
• Specialty Stores
• Sportswear Chains
• Department Stores
• Fitness Centers and Gyms
• Others

Sustainable Sportswear Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by product type, type, gender, material, and distribution channel are referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel and Rest of Middle East and Africa.

North America dominates the drill bit market and will continue to flourish its dominance due to the region has a well-established infrastructure for both traditional activewear and sustainable fashion.  

However, Europe will continue to project the highest growth rate in the forecast period of 2024 to 2031 due to the rise in demand for comfortable and versatile clothing sutiable for both exercise and daily wear which offering functional and stylish clothing that align with active lifestyles.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Sustainable Sportswear Market Share Analysis

The market competitive landscape provides details by competitors. details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

• Patagonia, Inc. (U.S.)
• Adidas AG (Germany)
• Nike, Inc. (U.S.)
• PUMA SE (Germany)
• VF Corporation (U.S.)
• Columbia Sportswear Company (U.S.)
• prAna (U.S.)
• Outerknown (U.S.)
• EILEEN FISHER (U.S.)
• Toad&Co (U.S.)
• Veja (France)
• Allbirds (U.S.)
• Icebreaker (New Zealand)
• REI Co-op (U.S.)
• Arc'teryx Equipment Inc. (Canada)
• United By Blue (U.S.)
• Tentree International Inc. (Canada)
• Nau International, Inc. (U.S.)
• Thought Clothing Ltd. (U.K.)
• Under Armour Inc. (U.S.)
• PANGAIA (U.K.)
• HanesBrands Inc. (U.S.)
• Decathlon (France)
• Wear Pact (U.S.)