- Hydroxycut, a sports nutrition brand under its parent company, Lovate Health Sciences, launched "Cut" in January 2022, an energy drink that will help consumers reduce their body fat percentage
- The Coca-Cola Company launched "Powerade," an energising drink, in March 2020. The company has launched this product in a variety of flavours. The strategy was to broaden the company's product portfolio through new product development
- Hormel completed the USD 465 million sale of the CytoSport Protein Business to PepsiCo Inc. in April 2019. The sale to PepsiCo Inc. is expected to allow CytoSport and its flagship offering to grow further, increasing PepsiCo Inc.'s market share in the sports nutrition market
