- In January 2024, WK Kellogg Co. introduced its new Eat Your Mouth Off cereal brand, targeting the growing vegan trend and appealing to Gen Z's evolving food preferences
- In October 2023, Nestlé launched an affordable, nutrition-packed instant protein powder in West and Central Africa, combining plant-based ingredients with milk to address local dietary needs
- In June 2022, UK-based MyProtein innovated with Protein Dosa, a soy protein isolate powder designed for making dosa, offering a versatile and nutritious breakfast option
- In August 2022, Bunge Ltd. and Blendtek Ingredients formed a distribution partnership to bring plant-derived proteins to North America, expanding their market reach
- In September 2022, ADM opened a new extrusion facility in Serbia to meet the surging demand for soy protein products across Europe
