Global Rotary Electric Shaver Market, Type (Wet and Dry), By Power Source (Corded and Cordless), Gender (Men and Women), End User (Personal care and saloons), Distribution Channel (Offline and Online) Industry Trends and Forecast to 2031.
Rotary Electric Shaver Market Analysis and Size
The market for rotary electric shavers is experiencing steady growth, driven primarily by the increasing demand for convenient grooming solutions among consumers. Advancements in technology have led to the development of more efficient and user-friendly shavers, enhancing their appeal to a wider audience. In addition, rising disposable incomes and growing awareness about personal grooming have bolstered market expansion.
Manufacturers focus on product innovation, incorporating features such as precision cutting blades, ergonomic designs, and longer battery life to meet evolving consumer preferences. Furthermore, aggressive marketing strategies and extensive distribution networks have contributed to heightened product visibility and accessibility.
Data Bridge Market Research analyses that the global rotary electric shaver market is expected to reach USD 1,14 billion by 2031, which is USD 0.74 billion in 2023, registering a CAGR of 5.2% during the forecast period of 2024 to 2031. In 2024, the dry type segment dominates the market due to its simplicity and convenience. Dry shavers don't require water or shaving cream, offering hassle-free grooming experiences.
In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022(Customizable to 2016 - 2021)
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Quantitative Units
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Revenue in USD Billion, Volume in Units, Pricing in USD
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Segments Covered
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Type (Wet and Dry), Power Source (Corded and Cordless), Gender (Men and Women), End User (Personal care and saloons), Distribution Channel (Offline and Online)
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Countries Covered
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U.S., Canada, Mexico, Germany, U.K., France, Spain, Belgium, Russia, Netherlands, Italy, Turkey, Switzerland, Sweden, Denmark, Norway, Finland, Rest of Europe, India, China, Japan, Australia, South Korea, Singapore, Thailand, Indonesia, Taiwan, Hong Kong, Malaysia, New Zealand, Philippines, Rest of Asia-Pacific, Brazil, Argentina Rest of South America, U.A.E., Saudi Arabia, South Africa, Egypt, Qatar, Kuwait, Bahrain, Oman, Israel, and Rest of Middle East and Africa
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Market Players Covered
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Conair LLC (U.S.), Havells India Ltd. (India), Koninklijke Philips N.V. (Netherlands), Panasonic Corporation (Japan), Procter & Gamble Co. (U.S.), Spectrum Brands, Inc. (U.S.), and Wahl Clipper Corporation (U.S.)
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Market Opportunities
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Market Definition
A rotary electric shaver is a grooming device designed for shaving facial hair using rotating blades. A close and comfortable shave is ensured by the shaver's three or more circular cutting heads, each of which may spin independently to follow the outlines of the face. Powered by electricity, these shavers are convenient for daily use and offer efficient hair removal with minimal skin irritation. The rotary design allows the shaver to capture and cut hairs from different angles, making it suitable for various hair types and lengths. With simple operation and easy maintenance, rotary electric shavers are popular among individuals seeking a hassle-free shaving experience.
Rotary Electric Shaver Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of these are discussed in detail below:
Drivers
- Rising male grooming market
The expanding male grooming market on a global level thanks to the increasing number of social media posts by youtubers and extensive brand campaigns by leading companies is projected to remain one of the key factors for the market movement. With men increasingly embracing grooming practices beyond traditional shaving, including beard and stubble maintenance, there is a growing demand for versatile and user-friendly electric shavers that cater to diverse grooming needs.
- Technological Advancements and Innovation
Continuous technological advancements in rotary electric shavers, including improvements in blade design, battery life, and ergonomic features, are driving market growth. Innovations such as precision trimming capabilities, wet/dry functionality, and smart connectivity options enhance user experience and appeal to tech-savvy consumers, stimulating demand for newer models.
Opportunities
- Customization and Personalization:
Customization and Personalization: There is a growing opportunity for manufacturers to offer customization and personalization features in rotary electric shavers. Tailoring products to suit specific user preferences, such as sensitivity settings, skin type recognition, and customizable shaving programs, can enhance user satisfaction and loyalty, driving sales and market penetration...
Restraints/Challenges
- Preference for Traditional Shaving Methods
Despite technological advancements, some consumers still prefer traditional shaving methods such as manual razors or straight razors due to factors like perceived closeness of shave, tactile experience, and cost-effectiveness. Overcoming this entrenched preference poses a challenge for the widespread adoption of rotary electric shavers.
- Price Sensitivity and Market Saturation:
Price sensitivity among consumers, particularly in price-conscious segments, can act as a restraint on market growth. High-quality rotary electric shavers often come with premium price tags, which may deter budget-conscious consumers from making a purchase. Additionally, the market is becoming increasingly saturated with numerous brands and models, intensifying competition and making it challenging for new entrants to gain traction.
This rotary electric shaver market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global rotary electric shaver market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Developments
- In December 2023, according to an article published by Cision US Inc., Dollar Shave Club expanded its electric grooming products with the Style Detailer and 3-in-1 Freestyler. The Style Detailer was water resistant and featured two interchangeable heads for precision trimming. The 3-in-1 Freestyler functioned as a trimmer and razor, with adjustable lengths and a self-sharpening ceramic face blade. Both products were USB-C rechargeable and safe for wet use. These additions followed the success of the Double Header Electric Trimmer, offering consumers versatile grooming options
- In September 2023, according to an article published by Bennett, Coleman & Co. Ltd., Xiaomi launched the Xiaomi Uniblade Trimmer in India priced at Rs 1,499. It featured a rotary dial and adjustable trimming comb, with high-carbon steel blades for durability. The trimmer, available online and offline, came with a one-year warranty. Its flexible head is adapted to facial contours, offering a smooth shave while water-resistant with an IPX7 rating
Rotary Electric Shaver Market Scope
The rotary electric shaver market is segmented on the basis of on type, gender, end-user, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Wet
- Dry
Power Source
- Corded
- Cordless
Gender
- Men
- Women
End User
- Personal Care
- Saloons
Distribution Channel
- Online
- Company-owned
- Third Party Websites
- Offline
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Others
Rotary Electric Shaver Market Regional Analysis/Insights
The rotary electric shaver market is analyzed and market size insights and trends are provided on basis of on type, gender, end-user, and distribution channel.
The countries covered in the rotary electric shaver market report are U.S., Canada, Mexico, Germany, U.K., France, Spain, Belgium, Russia, Netherlands, Italy, Turkey, Switzerland, Sweden, Denmark, Norway, Finland, Rest of Europe, India, China, Japan, Australia, South Korea, Singapore, Thailand, Indonesia, Taiwan, Hong Kong, Malaysia, New Zealand, Philippines, Rest of Asia-Pacific, Brazil, Argentina Rest of South America, U.A.E., Saudi Arabia, South Africa, Egypt, Qatar, Kuwait, Bahrain, Oman, Israel, and Rest of Middle East and Africa.
Asia-Pacific region is expected to dominate the growing market as the region has a large consumer base with high purchasing power, driving demand for premium grooming products such as rotary electric shavers. In addition, Asia-pacific is also expected to be the fastest growing region with the highest CAGR as there is a large population and rising consumer awareness about personal grooming in the region. There is a surge in demand for convenient grooming solutions such electric shavers, trimers, hair dryers and others.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Technological Advancements or Research and Development in Rotary Electric Shaver Products
The global rotary electric shaver also provides you with detailed market analysis for every country growth in expenditure for capital equipment, installed base of different kind of products for global rotary electric shaver market, impact of technology using life line curves and changes in regulatory scenarios and their impact on the global rotary electric shaver market. The data is available for historic period 2010-2020.
Competitive Landscape and Rotary Electric Shaver Market Share Analysis
The rotary electric shaver market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies focus related to the market.
Some of the major players operating in the market are:
- Conair LLC (U.S.)
- Havells India Ltd. (India)
- Koninklijke Philips N.V.(Netherlands)
- Panasonic Corporation (Japan)
- Procter & Gamble Co. (U.S.)
- Spectrum Brands, Inc. (U.S.)
- Wahl Clipper Corporation (U.S.)
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