Global Protein Shampoo Market – Industry Trends and Forecast to 2031

Global Protein Shampoo Market, By Distribution Channel (Supermarkets and Hypermarkets, Pharmacies and Drug Stores, Convenience Stores, E-commerce Portals), Product Type (Standard Protein Shampoo, Anti-Dandruff Protein Shampoo, Kids Protein Shampoo, Medicated Protein Shampoo, Others), End-User (Adults, Kids), Ingredient (Natural and Organic, Chemical-Based) – Industry Trends and Forecast to 2031.

Protein Shampoo Market Analysis and Size

Protein shampoo market emphasis on specialized formulations tailored to address specific hair care needs. Manufacturers offer a wide array of protein shampoos targeting various concerns such as damage repair, moisture retention, volumizing, and color protection. These formulations often contain a blend of proteins, vitamins, and botanical extracts selected for their ability to nourish and strengthen hair from root to tip.

Global protein shampoo market size was valued at USD 2.21 billion in 2023 and is projected to reach USD 3.72 billion by 2031, with a CAGR of 6.70% during the forecast period of 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Report Scope and Market Segmentation

Market Definition

Protein shampoo is a type of hair care product enriched with proteins, typically derived from sources such as wheat, soy, or silk. These proteins help strengthen and repair damaged hair by replenishing lost nutrients and reinforcing the hair shaft. Protein shampoos are known for their ability to improve hair elasticity, reduce breakage, and enhance overall hair health.

Protein Shampoo Market Dynamics

Drivers

• Rising Demand for Protein Shampoos due to Increasing Prevalence of Hair Concerns

Factors such as environmental stressors, chemical treatments, and lifestyle choices contribute to rising hair issues, leading consumers to seek effective solutions for hair care. Protein shampoos offer specialized formulations enriched with proteins and other nourishing ingredients that help strengthen hair, improve elasticity, and repair damage. As awareness of the importance of hair health grows, consumers are increasingly turning to protein shampoos to address their specific hair concerns. This rising demand fuels market growth as manufacturers innovate and introduce new products tailored to meet evolving consumer needs.

• Rapid Product Development Results in Addressing Diverse Hair Concerns

As manufacturers continually innovate to meet evolving consumer demands and preferences. This involves research and development efforts to create new formulations with enhanced efficacy, incorporating advanced ingredients and technologies to address various hair concerns. Introducing novel product variants, such as sulfate-free formulas, color-safe options, and specialized treatments, companies can differentiate their offerings and capture a larger market share. For instance, St.Botanica launched a protein shampoo infused with keratin and argan oil, for consumers seeking intensive repair and nourishment for damaged hair, as it relieves dryness, repairs damage, provides intense hydration, protects colored hair, strengthens hair, and gently cleanses without drying out the hair.

Opportunities

• Expansion of Distribution Channels allows Manufacturers to Increase Product Accessibility

Broadening the avenues through which products reach consumers, manufacturers can increase accessibility and visibility, ultimately driving sales. This expansion encompasses a variety of channels, including traditional brick-and-mortar retail, e-commerce platforms, specialty beauty stores, salons, and even direct-to-consumer models. Diversifying distribution channels enhances market reach but also facilitates targeted marketing strategies tailored to different consumer segments. As a result, the strategic expansion of distribution channels serves as a vital catalyst for driving sustained growth and market expansion within the protein shampoo industry.

• Rising Influence of Social Media Results in Shaping Consumer Preferences

Platforms such as instagram, youtube, and tiktok serve as powerful channels for beauty influencers, hair experts, and ordinary users to share hair care tips, product recommendations, and personal experiences. As consumers increasingly rely on social media for product discovery and research, brands leverage these platforms to display their protein shampoos, engage with their audience, and build brand awareness. Influencer collaborations, sponsored content, and user-generated reviews play a crucial role in driving product visibility and generating buzz around protein shampoos.

Restraints/Challenges

• High Competition among Numerous Protein Shampoo Brands 

With multiple of options available to consumers, brands must constantly innovate and differentiate their products to stand out in a crowded marketplace. This intense competition often leads to price pressures and reduced profit margins, especially for smaller players with limited resources. Established brands with strong brand recognition and loyal customer bases may enjoy competitive advantages, making it challenging for newer entrants to gain traction.

• Fluctuations in Commodity Prices Impacting Protein Shampoo Manufacturers

Many key ingredients used in protein shampoo formulations, such as plant-based proteins, botanical extracts, and specialty oils, are subject to price volatility due to factors such as weather conditions, geopolitical tensions, and supply chain disruptions. These fluctuations can lead to unpredictable costs for manufacturers, impacting profit margins and pricing strategies. Moreover, sudden spikes in commodity prices may necessitate formulation adjustments or alternative ingredient sourcing, potentially compromising product quality or consistency.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In May 2022, Medimix, the flagship brand of AVA Group, an Indian company specializing in protein shampoo, launched its Total Care Shampoo, expanding its product line to offer comprehensive hair care solutions
• In April 2022, the International Society of Hair Restoration Surgery (ISHRS), a U.S.-based organization focusing on hair loss treatment, reported that 83.7% of men and 12.7% of women prefer their services, highlighting a significant gender preference in the field of hair restoration
• In February 2022, Henkel, a German beauty care brand, acquired Shiseido's professional hair business in the Asia-Pacific region, including leading brands such as Sublimic and Primience. Shiseido retained a 20% share in the Japanese entity to support business growth, marking a strategic move for both companies

Protein Shampoo Market Scope

The market is segmented on the basis of distribution channel, product type, end-user and ingredient. The growth amongst these segments will help you analyse meagre growth segments in the industries, and provide the users with valuable market overview and market insights to help them in making strategic decisions for identification of core market applications.

Distribution Channel

• Supermarkets and Hypermarkets
• Pharmacies and Drug Stores
• Convenience Stores
• E-commerce Portals

Product Type

• Standard Protein Shampoo
• Anti-Dandruff Protein Shampoo
• Kids Protein Shampoo
• Medicated Protein Shampoo
• Others

End-User

• Adults
• Kids

Ingredient

• Natural and Organic
• Chemical-Based

Protein Shampoo Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, distribution channel, product type, end-user and ingredient as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates in the market can be attributed to its developed economy, which fosters a consumer base with higher purchasing power and willingness to invest in premium hair care products. Additionally, the region's youth population is increasingly concerned about maintaining healthy hair and adopting lifestyles that prioritize wellness and personal grooming. This demographic trend, coupled with the widespread availability of a diverse range of protein shampoo products catering to various hair types and concerns, further contributes to North America's strong foothold in the market.

The Asia-Pacific is expected to achieve the highest CAGR in the, primarily fueled by increasing awareness of personal health and hygiene. As consumers become more health-conscious, there's a growing inclination towards premium hair care products such as protein shampoos. Moreover, the region has witnessed a surge in the launch of various hair care products, catering to diverse consumer needs and preferences. This growing market presents lucrative opportunities for manufacturers to capitalize on the rising demand for innovative and effective hair care solutions, driving robust growth in the Asia-Pacific protein shampoo market.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Protein Shampoo Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to market.

Some of the major players operating in the market are:

• Kavita Herbals (India)
• CavinKare Group (India)
• Herbario Cosmetics (India) Private Limited (India)
• SHISEIDO PROFESSIONAL INC (Japan)
• Spatz Cosmeceutical Inc. (India)
• Ban Labs Pvt Ltd. (India)
• Dev Care (India)
• Bo International (India)
• Rebiga CO SNC (Italy)
• Guangzhou Chinchy Cosmetic Co.,Ltd (China)
• Dr. Kohli’s Herbal Products (India)
• Vedic Line (India)
• Unilever (U.K.)
• Sovam Crop Science Private Limited (India)
• KAZIMA (India)
• Ayur Herbals (India)
• Skinsecret (India)
• Kaya Skin Clinic (India)