Global Posture Corrector Market, By Product Type (Sitting Support Devices, Posture Braces, Kinesiology Tape, Posture Corrector Clothing, Others), Price Level (Less than US$ 20, Between US$ 20 – US$ 50, Above US$ 50), Distribution Channel (Online, Offline), End-user (Men, Women, Kids) – Industry Trends and Forecast to 2030.
Posture Corrector Market Analysis and Size
Today world, suffering from a bad posture is a common occurrence owing to a wide range of factors. This in turn could deduce the confidence in individuals and develop a bad self-image. However, with the rising awareness to maintain a good body posture and growing availability of products in this regards, there is a great scope of growth for the global market.
Data Bridge Market Research analyses that the global posture corrector market which was USD 1,470.23 million in 2022, is expected to reach USD 2,433.23 million by 2030, and is expected to undergo a CAGR of 6.50% during the forecast period of 2023 to 2030. “Sitting support devices” dominates the product type segment of the global posture corrector market owing to growing incidence rate of spinal and back disorders globally. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.
Posture Corrector Market Scope and Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015-2020)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Product Type (Sitting Support Devices, Posture Braces, Kinesiology Tape, Posture Corrector Clothing, Others), Price Level (Less than US$ 20, Between US$ 20 – US$ 50, Above US$ 50), Distribution Channel (Online, Offline), End-user (Men, Women, Kids)
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Market Players Covered
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ViboCare (U.S.), BodyRiteTraining (U.S.), Hexaform (India), Restore Health Solutions (U.S.), UPRIGHT (Israel), BackJoy (U.S.), Marakym (U.S.), eDila (India), FUYERLI (U.S.), Inspirera & Co. AB (Sweden), IntelliSkin (U.S.), Alignmed (U.S.), COMFYMEDOstoplast Wellness Pvt. Ltd. (India), BodyRite (U.S.), Swedish Posture (Sweden), Thermo Fisher Scientific Inc. (U.S.), Novartis AG (Switzerland), Abbott (U.S.), Johnson & Johnson Services, Inc. (U.S.), GSK plc (U.K.), Bayer AG (Germany), BD (U.S.)
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Market Opportunities
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Market Definition
Posture corrector are the medical products that are used to correct the body posture and relive the user of back pain, neck pain and swelling. Posture correctors are available in a wide range of designs and sizes according to the height and weight of an individual.
Global Posture Corrector Market Dynamics
Drivers
- Increasing Prevalence of Posture-Related Disorders
Poor posture has become a common problem due to sedentary lifestyles, prolonged sitting, and the extensive use of electronic devices. This has led to an increase in posture-related disorders such as back pain, neck pain, and spinal deformities, driving the demand for posture correctors.
- Growing Awareness about the Importance of Good Posture
There is a growing awareness among individuals about the health benefits of maintaining good posture. People are becoming more conscious of the adverse effects of poor posture on their overall well-being. This awareness is fueling the demand for posture correctors as a preventive measure.
- Increasing Adoption of E-commerce
The rise of e-commerce platforms has made posture correctors more accessible to a wider consumer base. Online retail offers convenience, a wide range of product options, and competitive pricing. The ease of purchasing posture correctors online has contributed to market growth.
Opportunities
- Untapped Market Potential
Despite the increasing awareness of posture-related problems, the adoption of posture correctors is still relatively low in many regions. There is a significant untapped market potential, especially in developing countries where the prevalence of posture related disorders is rising. Companies have the opportunity to expand their presence and reach new customer segments in these untapped markets.
- Product Innovation and Differentiation
There is room for continuous product innovation and differentiation in the posture corrector market. Manufacturers can focus on developing technologically advanced products with improved comfort, adjustability, and usability. For instance, the integration of wearable technology and smart sensors into posture correctors can provide real time feedback and personalized recommendations for posture improvement.
Restraints/Challenges
- Lack of Awareness in Some Regions
While awareness about the importance of good posture is increasing in many parts of the world, there are still regions where awareness levels are low. Lack of awareness about posture related disorders and the availability of posture correctors can limit the market growth in these areas.
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Limited Acceptance and Compliance
Posture correctors are external devices that individuals need to wear consistently to achieve the desired results. However, some users may find them uncomfortable or inconvenient to use on a daily basis, leading to low acceptance and compliance rates. This can impact the market growth as individuals may opt for alternative solutions or neglect posture correction altogether.
This global posture corrector market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Posture corrector Market Contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Developments
- In December 2021, On Indiegogo, CZUR has launched the New CZUR Mirror True Smart AI Posture Corrector which widen help to generate greater profits in the long run
- In February 2021, Mueller Sports Medicine introduced an adjustable posture corrector that targets athletes and people working from home
Global Posture Corrector Market Scope
The global posture corrector market is segmented on the basis of product type, price level, distribution channel and end-user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product type
- Sitting Support Devices
- Posture Braces
- Kinesiology Tape
- Posture Corrector Clothing
- Others
Price level
- Less than US$ 20
- Between US$ 20 – US$ 50
- Above US$ 50
Distribution channel
- Online
- Offline
End-User
- Men
- Women
- Kids
Global Posture Corrector Market Regional Analysis/Insights
The global posture corrector market is analysed and market size insights and trends are provided by country, product type, price level, distribution channel and end-user as referenced above.
The countries covered in the global posture corrector market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the global posture corrector market because of the high acceptance rate of posture corrector and inclination towards healthcare in the region.
Asia-Pacific is expected to witness significant growth in the global posture corrector market during the forecast period of 2023 to 2030 due to the increase in government initiatives to promote awareness, rise in medical tourism, growing research activities in the region, availability of massive untapped markets, large population pool, and the growing demand for quality healthcare in the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Healthcare Infrastructure Growth Installed Base and New Technology Penetration
The global posture corrector market also provides you with detailed market analysis for every country growth in healthcare expenditure for capital equipment, installed base of different kind of products for global posture corrector market, impact of technology using life line curves and changes in healthcare regulatory scenarios and their impact on the global posture corrector market. The data is available for historic period 2015-2020.
Competitive Landscape and Global Posture Corrector Market Share Analysis
The global posture corrector market competitive landscape provides details by competitor. details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global posture corrector market.
Some of the major players operating in the global posture corrector market are:
- ViboCare (U.S.)
- BodyRiteTraining (U.S.
- Hexaform (India)
- Restore Health Solutions (U.S.)
- UPRIGHT (Israel)
- BackJoy (U.S.)
- Marakym (U.S.)
- eDila (India)
- FUYERLI (U.S.)
- Inspirera & Co. AB (Sweden)
- IntelliSkin (U.S)
- Alignmed (U.S.)
- COMFYMEDOstoplast Wellness Pvt. Ltd. (India)
- BodyRite (U.S.)
- Swedish Posture (Sweden)
- Thermo Fisher Scientific Inc. (U.S.)
- Novartis AG (Switzerland)
- Abbott (U.S.)
- Johnson & Johnson Services, Inc. (U.S.)
- GSK plc (U.K.)
- Bayer AG (Germany)
- BD (U.S.)
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