- In June 2024, Bunge introduced Beleaf PlantBetter, a plant-based butter alternative in North America, specifically designed for food manufacturers and bakers. Made from natural ingredients such as rapeseed, coconut, and cocoa butter, it replicates the sensory qualities of traditional dairy butter. Beleaf PlantBetter is vegan, lactose-free, dairy-free, and free from soy and palm, offering cost savings and reduced price volatility while maintaining the melting point, volume, plasticity, lamination, and emulsification of traditional butter. Blind sensory studies indicate that it performs on par with premium butter brands
- In October 2023, Wesson, a 124-year-old American brand recognized for its cooking oils, launched Wesson Plant Butter (Original) and Plant Butter (with Olive Oil) in the refrigerated aisles of select northeastern U.S. retailers. This plant-based, dairy-free, and preservative-free butter has received positive consumer feedback, with 91% of blind taste testers indicating a willingness to purchase it. The launch is part of Wesson’s brand refresh under Richardson International Ltd., which acquired the brand in 2019. Formulated with canola oil as the primary ingredient, Wesson Plant Butter offers a healthier alternative with no cholesterol or trans fats
- In September 2023, Dutch plant-based dairy start-up Willicroft introduced its first non-cheese product, a plant-based fermented butter. Unlike margarine, this butter is formulated to spread, bake, and cook such as dairy butter. Developed using precision fermentation, it replicates the rich taste of premium dairy butter without the need for artificial flavorings, including butyric acid. Made with beans and European soybeans from Austria, the product contains less saturated fat than other plant-based butters while maintaining spreadability and meltability
- In April 2022, Toffife expanded its product range in the United Kingdom with the launch of new hazelnut spreads. The flavors include crunchy roasted hazelnut, delicious caramel cup, smooth hazelnut spread, and a drop of rich chocolate. These products are available in both family-size and unit-size packaging, catering to diverse consumer preferences
- In March 2022, Hershey India broadened its product portfolio by introducing two new flavors of nut-based spreads. The new variants, almond and cocoa, are designed to appeal to consumers seeking indulgent yet nutritious spread options. These products are available in supermarkets and convenience stores across the country, expanding Hershey’s presence in the Indian market
