- In March 2024, Kraft Heinz and Not Co announced their collaboration to launch their first plant-based meat products. The new line includes plant-based versions of classic meat items such as burgers and sausages. This partnership combines Kraft Heinz's market presence with Not Co's innovative food technology to offer sustainable and delicious meat alternatives to a broader consumer base
- In June 2024, Plantaway introduced India's first plant-based chicken fillet, named Chick'n Fillet, crafted from pea protein. This innovative product offers 19g of protein per pack and is free from soy, preservatives, artificial colors, and flavors. Designed to replicate the taste and texture of traditional chicken, it caters to health-conscious consumers seeking nutritious and sustainable alternatives
- In January 2024, Nestlé India introduced its first-ever frozen plant-based Maggi offerings in collaboration with SOCIAL and BOSS Burger. This limited-time menu, available across select outlets in cities such as Delhi NCR, Mumbai, Bengaluru, Pune, Dehradun, and Chandigarh, features plant-based burger patties and mince designed to replicate the taste and texture of chicken
- In September 2023, Novozymes introduced Vertera ProBite, a biosolution designed to enhance the texture of plant-based meat products. This innovation addresses consumer concerns about texture and ingredient transparency by providing a natural alternative to traditional texturizers
- In January 2022, in response to India's increasing appetite for meatless meals, ITC announced plans to develop a range of plant-based meat products, including vegan burgers and chicken-flavored patties. This initiative positions ITC to tap into the largest market for plant-based substitutes in India, catering to a growing demographic seeking healthier options. With this launch, ITC aims to become a key player in the evolving meat alternatives sector
Frequently Asked Questions
The manufacturers are expanding their product portfolios to include a variety of plant-based meat options, such as burgers, sausages, and nuggets, catering to a broader range of consumer preferences, is emerging as a pivotal trend driving the global plant-based meat market.
The major factors driving the growth of the plant-based meat market are growing need due to the rising awareness about the health risks associated with red meat, such as heart disease, diabetes, and cancer
The primary challenges include high production cost, which results in higher retail prices compared to traditional meats.
Soy is the dominating segment in the plant-based meat market due to its versatile protein content, widely used in products like burgers, sausages, and nuggets.
Asia-pacific is the fastest growing region in the global plant-based meat market due to increased consumer interest in plant-based products due to health and environmental considerations
